Category: Digital Marketing
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5 Things you Should Know about Anchor Texts
Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc.…
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How Crucial is Google Trends to SEO
It is a widely known and accepted fact that Google has introduced a number of innovative and nifty tools that made the lives of digital marketers and SEO analysts a lot easier. Digital marketing experts often incorporate the use of some of the free tools of Google such as Google Analytics, Google AdWords, and Google…
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How Linking SEO and UX will Generate Positive Results
Over the last few years, the way a user searches and finds content on the web has considerably changed. Most users tend to focus more on the design and the interface of the page that helps them to effortlessly navigate the page and find relevant content. Websites that fail at this crucial aspect are often…
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3 Creative Ideas to Rebrand your Blog in 2018
A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand,…
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The Advantages of HTML5 with Respect to SEO
HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It…
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Conversion Rate Optimization Techniques to Enhance Organic Search Rankings
Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or…
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How RSS Feeds Helps in Formulating an Effective SEO Strategy
Increasing the ranking of a website simply means making it more visible in the search engine results page, thereby generating more user traffic. This is one of the fundamental goals of SEO, and it strives to optimize the sites for ranking higher in the result pages of popular search engines like Google. A low ranking…
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3 Outdated SEO Tactics That you Should Not Follow Anymore
SEO is an ever-changing world and it is imperative to update and change the tactics followed to get the best results. However, many SEO companies still make use of outdated SEO tactics in hopes that they might still work. Such SEO practices may offer you some results, but adopting obsolete strategies will do you much…
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Getting Started With Google AdSense
If you are new to the world of blogging, then you might have surely heard the word Google AdSense from fellow bloggers. Still, you might not have a good idea of what this service is and how you can benefit from it. In simple words, Google AdSense is an advertising placement service by Google, which…