Pay Per Click- PPC

Pay For The Right Click

Most business owners and online marketers across the world might have certainly heard about Pay Per Click (PPC) marketing at least once in their life. Pay Per Click advertising is actually an online marketing strategy adopted by marketers in which they use search engine advertising to generate clicks to a website instead of organically earning them. The sponsored ads that you often see on the top of the search results page in Google marked with a yellow colored label is Pay-Per-Click advertising or Google AdWords PPC.

How This Actually Works?

You need to pay a small fee to the search engine when a user clicks on your ad, which is why it is popularly known as “pay per click”. The search engine will direct the users who clicked on the ad to your website to offer them a detailed description of the products and services you are offering.

When the PPC campaign of your business is well-designed and running smoothly, the fee you will have to pay will gradually become trivial. This is because the visits to your website will generate more revenue to your company when compared to what you are paying for the PPC campaign.

For instance, if you pay are paying $10 for each click but the clicks tend to generate a sale of $500 or more, then there is no point in hesitating to spend a few dollars for the success of your company. The bottom line is that pay-per-click marketing is an excellent online marketing strategy for every business.

Why Pay Per Click Ads Are Crucial To Digital Marketing

Recent studies conducted by expert online marketers revealed a shocking conclusion that web users click on paid search ads or pay per click ads more often than any other type of digital advertising technique. This implies that internet users don’t mind that they are being advertised too, as long as the offered products suit their needs.

In addition, as most web users use search engines to find products and services that they are after, the derived results, including the pay per click ads will be crucial and highly relevant to them. Google has also developed an incredible formula to ensure that the PCC ads meet the needs of the user.

For instance, let us assume that a user is planning to buy a few laptops for their business. So, the user will most probably go to Google and type in “new laptops” in the search box. A few PPC ads will pop up in the search results along with the organic results. If any one of the ads suits the needs of the user, then they will certainly click on it to know more about the product.

Google AdWords

One of the most popular PPC platforms, Google AdWords has been operating on a pay per click model for a very long time. Web users bid on the keywords and they pay for each click on their advertisements. Upon the initiation of a search, Google looks into the big pool of bidding AdWords advertisers and choose a few of them. The selected ads are then gradually placed on the search results page of Google.

Google selects the winner ads based on many factors such as relevance and quality of the ad text, and keyword. In addition, the value of the keyword bids is also taken into account when selecting the pay per click ads. The Ad Rank of the advertiser also plays a crucial role in deciding whether your company’s ad will be displayed on the search results page of Google or not.

The advertiser’s Ad Rank is actually a metric that is calculated by multiplying two crucial factors, the Quality Score and CPC Bid. The former is a value, which considers the relevance, landing page quality, and click-through rate of your ad while the latter is the highest price an advertiser is willing to offer. This particular system enables winning advertisers to reach prospective clients at a cost that suits their budget.

The great news for advertisers is that giving the search engine what they want will enable them to deliver their targeted advertisements to web users who are seeking out the product. This means that it is a win-win situation for both the parties and even to the web user because they easily get to find the right products and services they are after through pay per click advertisement.

AdWords Performance Grader

If you have already established an AdWords campaign, check the progress of the campaign with the help of the AdWords Performance Grader of Wordstream. This comprehensive free tool allows you to examine how the AdWords pay-per-click campaigns of your business are currently performing in the following key areas.

  • Click-Through Rate
  • Impression Share
  • Text Ad Optimization
  • Use of Negative Keywords
  • Quality Score

  • The expert analysis displayed by the Performance Grader also enables you to decide where you should make improvements to boost the performance of your AdWords campaign of your business.