Author: Admin
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The Rise And Fall Of Google PageRank
It all started in the year 2000, when Google launched its first toolbar for IE. The toolbar made searching Google directly quite easy with a dedicated search box pinned on top of the browser. And so, it became widely popular in a matter of days. This Google toolbar had a PageRank meter on the right…
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Google PageRank Is Dead; What Next?
Google PageRank has long been the lifeblood of SEO, and now when it is gone, many have started wondering how they would improve on the visibility of their websites. However, many SEO experts Cochin say that the Google PageRank feature was on its deathbed since around 2009, and the search giant had already started pulling…
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How Does SEO Drive Traffic To A Website?
Being noticed on the web is a really tough job. Although most web pages are designed in attractive ways with lots of useful information in a very concise and informative way, only a few people are attracted to them or actually go through the content really. The reason why so many good websites fail to…
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How SEO Keywords Influence A Website
The only way to drive traffic to your website and thereby improve the reliability of your website is to utilize SEO to the fullest. The use of proper SEO techniques determines the success of your website. And among the various SEO techniques used, selection of SEO keywords seems to be the most important one. When…
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Some Tips For Doing An SEO Audit
When starting SEO for an existing website or starting to launch a new one, it is important to perform a comprehensive SEO audit and see what problems need addressing and what work needs to be done. Getting an SEO provider that only starts working after a detailed audit can be good for the site you are…
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AMP, And How It Will Change SEO
Google’s AMP project is a means of making content load faster on mobile devices. This improves on the traditional model of displaying mobile content by relying on a specific type of markup language called the AMP HTML. What it does basically is streamline the content so that it shows up well on, say, an iPhone…
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How To Make Your PPC Campaign More Effective
With content and social media on the rise, Pay-Per-Click campaigns are taking up a considerable share of ad revenue. Last year, Google made $51 billion in this alone, and this is in spite of 198 million people using ad blockers in their browsers. However, the viability of PPC has undoubtedly taken a turn, what with…
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Pay Per Click Advertising – A Brief History
Today is the time of internet advertising. Internet based ads are cheaper and more reachable. Among the various internet based advertising methods, Pay-Per-Click ad is the cheapest form. Initially, PPC was started as a means to generate revenue. In incentive-based websites, Pay-Per-Click is both useful and cost-effective means of advertising. Along with companies, many internet…
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Why Is SEO Still Necessary?
Every company wants to be seen online and Search Engine Optimization seems to be the only way of doing this. Some companies do SEO on their own by recruiting experienced professionals while others go for the best SEO packages available out there. Either way, it benefits the company. In recent times however, it seems that…