Author: Admin
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5 Things you Should Know about Anchor Texts
Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc.…
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How Crucial is Google Trends to SEO
It is a widely known and accepted fact that Google has introduced a number of innovative and nifty tools that made the lives of digital marketers and SEO analysts a lot easier. Digital marketing experts often incorporate the use of some of the free tools of Google such as Google Analytics, Google AdWords, and Google…
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Performing Keyword Research in 2018
The constant developments and innovations in the field of digital technology have brought significant changes to the marketing strategies over the years. One of the prime examples of this is SEO. Google is constantly introducing new tools and rules to make the life of internet users a lot easier. However, the downside is that the…
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Trends that will Shape Content Marketing in 2018
Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be…
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How Linking SEO and UX will Generate Positive Results
Over the last few years, the way a user searches and finds content on the web has considerably changed. Most users tend to focus more on the design and the interface of the page that helps them to effortlessly navigate the page and find relevant content. Websites that fail at this crucial aspect are often…
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3 Creative Ideas to Rebrand your Blog in 2018
A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand,…
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The Advantages of HTML5 with Respect to SEO
HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It…
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Conversion Rate Optimization Techniques to Enhance Organic Search Rankings
Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or…
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Some Important Tips for Optimizing Images on Web Pages
The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information…