Author: Admin
-
Finding and Adding Negative Keywords to your PPC Campaign
Negative keywords ensure relevant ad exposure based on what queries not to target. When making a list of such keywords, it is important to begin by identifying similar search terms, even though these may be intended for people searching for something entirely different. For instance, in some of the best SEO packages, when selling work…
-
How Negative Keywords Work in PPC Campaigns
PPC marketers are known to use something called negative keywords. Also called “negative matches”, these are specific phrases or words intended to spare people from ads when they search for said keyword. These phrases are identified through carefully analyzing those keywords, which have been generating clicks, and consequently, leads and revenue. It is possible to…
-
3 Areas to Focus on While Implementing an SEO Strategy for Startups
There has been a significant increase in the number of startups over the last five years or so. In fact, a recent survey revealed that approximately 600,000 new business enterprises were launched in 2017 alone. Experts even say that the numbers are expected to rise in 2018 and the upcoming years, which means that startups…
-
The Best of Free Keyword Research Tools
Website owners are undoubtedly familiar with keyword research and the significant amount of time it usually takes up. It is important in a marketing sense, be it for any SEO services company India, as well as small and medium sized businesses. These days, you need a fully optimized website to be able to hold a…
-
A Quick Note on Domain Structure Implementation for International SEO
If you are looking to garner a global audience for your website, chances are that some of your time has already been spent thinking about how to optimize it based on the regions you want exposure in. If so, you are on the right track. Many important considerations figure into staging your SEO content in…
-
Does Duplicate Images Invite Google Penalties?
It is always recommended to create your own content in order to rank high in search engine. However, it will be almost impossible for retailers and affiliates to create original content every time, especially in case of images. So, whether pictures are considered as a duplicate content, will be one of the common doubts that…
-
Why Implement Text Ads in a Blog Layout Other than on the Sidebar
A sidebar is a column that appears to the left or right of a blog post. Blog sidebars are classic web page layout designs. For online marketers, it is often the place to put text ads or Pay-Per-Click (PPC) adverts in a bid to lure visitors to a landing page in response to clicks. Since…
-
Features to Look for While Choosing an SEO Package
There are many digital marketing companies in the market that offer the best SEO packages catered to the specific needs of their clients, which are bundled up with the latest services in the field. Apparently availing any such SEO package, which has all the tools and strategies to boost your website rankings and performance in…
-
A Few Tips on Image Optimization in SEO
Image optimization is one of the best SEO tactics that helps to increase the traffic to a particular website as well as the web page rankings. The power of an image to deliver more ideas about the topic to the clients rather than thousands of words contributes to this. Images are capable of raising the…