Author: Admin
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5 Advantages of Integrating SEO and PPC Strategies
Most of the strategies implemented for getting better rankings on search engines are mostly focused on two aspects, SEO and PPC. Many of you, when involved in the process of increasing the visibility and rankings, may have used any of the methods. However, a coordinated strategy combining both PPC and SEO is rare. Interestingly, you…
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Importance of Text in Fashion SEO
Online fashion is a virtual industry and it depends a lot on images to sell things. In the traditional marketing industry, visual content (images) is the king. However, in SEO point of view, text is more important, as the search engines rank text much higher than images. SEO services company India explains the importance of…
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10 Things that Have Nothing to Do with your Google Rankings
Several businesses and amateur online markers often ask what the age of your website, the H1/H2 preference of your headline, shared hosting, and bounce rate have in common. The answer is much simpler – none one of these directly affects the Google rankings of your website! Some digital marketers have a misconception that anything and…
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Mobile Optimization and its Importance in SEO
When we browse certain websites using our mobile devices, we may have noticed that the sites take a longer time to load. Besides, the contents of the page will also remain improperly positioned, and at times, the images will not appear. This is because the website is not optimized for viewing on mobile devices. Optimizing…
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SEO is Much more Than Numbers; Engagement Should be the Real Goal
Most of the SEO services establish campaigns that use number driven strategies closely linked to the ever-changing rules and vagaries of the Google algorithm. Much of these goals are flawed. It is seen that the main aim of most of the SEO services is to offer the best SEO packages that help to increase ranking…
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Google’s Featured Snippets Improves Traffic to your Site
Generating a good amount of traffic in search engines like Google requires a combination of the right SEO strategies. This not only includes building up quality links for getting more referral traffic, but also implementing other methods that are proven to bring more visitors to a website. A new change in Google that you might…
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How To Write Captivating Content For SEO
Digital marketers and bloggers will certainly accept the fact that SEO writing is both an art and science. To gain the attention of a loyal audience, you will need to be a gifted wordsmith who is capable of putting all the thoughts in your mind to a computer day in and day out. However, that’s…
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3 Factors To Consider Before You Begin A Google AdWords Campaign
If your business is gradually growing and if more people have started to recognize your brand and products, it evidently suggests that your digital marketing campaigns were highly successful. However, this is not the time to stall these projects but continue advertising your products and services through different means. You might have probably heard many…
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How Can Voice Search Affect Your Business Reach
We all know that the way users search for information online has changed a lot. More and more users are making use of the voice search feature on their tablets, smartphones, or other voice assistants like Google Home or Amazon Echo devices. Google Voice search is popular on the Android devices whereas Apple users make…