Businesses that wish to make their local SEO better try to do it through Google Reviews. Any good SEO company Kerala based or elsewhere should know that it is possible for all businesses that appear on the map. For a higher ranking on Google’s local search results, reviews and ratings that can build people’s trust in a brand are a must.
Going up against big-name brands such as Amazon in Google search is perhaps intimidating for your brand. Nevertheless, local businesses that have physical locations still have a slight advantage over those big-name brands. Google displays local businesses to a greater extent in its results of searches from people for things adjacent to their location.
For those searchers, there will be a local Google map pack displaying the business locations concerned, alongside listings for some businesses that are relevant to the specific search. For instance, assume that you searched for ‘SEO services Cochin’; in that case, Google will give a list of companies that offer the said services. Where your business comes in that list will determine the amount of traffic and the number of leads you obtain from the GMB listing. It would not be enough to be just featured on Google’s map pack – several other things matter, including the quality and quantity of your customers’ reviews on your business.
There are many ways to optimize your GMB listing, particularly with regards to reviews, and then get an advantage over your competition. Any business may have negative reviews on Google, but how it handles those could make the situation appear worse or change it in a positive direction.
A five-star rating is no longer what it was over a long period. A lot more goes into an exceptional web review presence as compared to star ratings or the rating count of your business site.
Besides monitoring all the reviews from people in your business’s GMB listing, be sure to respond when required. People are so comfortable with reviews online that they habitually read comprehensively, compare and contrast things to determine whether or not to back a business. Nevertheless, you should be proactive about requesting customers to leave a review about your business on Google. Today, it is even possible to automate that process with purpose-built tools.
Customers tend to be open to supporting local businesses, but the main thing is whether or not you are offering them the chance to do it with more convenience.
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