Tag: Content Marketing

  • Important Content Marketing Metrics To Consider

    Important Content Marketing Metrics To Consider

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    Content marketing is an indispensable feature of SEO and largely determines the rankings in search engine results. Having an effective marketing strategy will help in generating positive results for sure. In fact, several metrics influence the success of content marketing. It helps in tracking the effectiveness of the marketing strategy implemented. Using such metrics can…

  • How To Make Your PPC Campaign More Effective

    How To Make Your PPC Campaign More Effective

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    With content and social media on the rise, Pay-Per-Click campaigns are taking up a considerable share of ad revenue. Last year, Google made $51 billion in this alone, and this is in spite of 198 million people using ad blockers in their browsers. However, the viability of PPC has undoubtedly taken a turn, what with…