Search Engine Optimization or simply SEO is very effective in attracting customers to your online platforms. The techniques are constantly evolving and staying on top of the updates can be a big challenge. To have the best SEO performance, you will need to consider many metrics like backlinks to your site, traffic, and conversion, etc. The latest SEO trends of 2021 will help you design your SEO strategy accordingly. Some of the anticipated SEO trends of 2021 as per the SEO experts Cochin are shared below for your knowledge.
Content Satisfying Google EAT Principles Will Rank High
It is common knowledge that content quality is very important for ranking high in the SERPs. Google has iterated many times that quality content is necessary to have ranking success and you might be wondering what quality content is. To have a better understanding of this, you can refer to the Expertise, Authoritativeness, and Trustworthiness principle of Google, in short, the EAT principle. Considering the above-mentioned factors will aid in determining websites with good quality content.
The quality of the contents shared on a webpage can be ensured in the following ways. The first is to make buyer personas, as it can help you to understand the type of content that is valued by your clients. The second thing is to perform research on the search intent to understand the customer journey. Thirdly, you can use the details to make content that fits the preferences of your users. Besides, make sure to keep the EAT principle of Google in mind while making content. Ensure that the claims are properly backed with facts and stats.
Image Optimization Will Have More Role In Searches
Image search has improved much. Previously, users could just look at images and in the future, they will use images to buy things, get data, and more. Therefore, you need to optimize images properly. Also, use high-quality images that are relevant to the content shared on the webpage. Moreover, use proper alt tags as these are used by the Google crawlers to understand and classify the images. As a final step, add images to the sitemap of your website.
SEO is improving day by day. This makes it important for providers of SEO services cochin or any other part of the world to keep track of the changes and updates. Long gone are the days of simply optimizing the meta titles and keywords, and with the right SEO service provider, you can ensure a good ranking of your websites.
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