SEO service enables businesses to bring their website to the front and to attract more active participants to it. SEO services take time, but it is one of the best options to gain viewers and increase your business potential.
To be an effective SEO writer, you should have a better understanding of the services and products offered by your client. Every writer should keep in mind these five key things for composing better content for their blog.
Keyword Research
It is important for every writer to know that his or her efforts are being monitored by Google. Just because you scribbled something on your blog, doesn’t make a change. To get Google’s attention, you should have a better picture of the keywords and phrases people are searching for. Make sure to include appropriate keywords that would direct a viewer to your website.
Keyword Insertion
Simply dumping the keyword in the article 2-3 times is not enough. You have to include the primary keyword in the title of your article as well as in the beginning and end of your article. As keywords stand out to those who search using the keyword and are looking for specific phrases, these lines should mean something to them in order to make them click on your link.
Content
Nobody knows your products and business better than you do. So share your expert advice and tips; if you do not have any, try to include any news or latest happenings related to your business. Adding interviews can also benefit in a number of ways. If you quote them, there is a good chance for them to share the article in their social circles, which would ultimately bring in more viewers to the article.
Length Of The Article
There is a tendency for search engines to give preference to long articles and blogs. It is recommended to cross the 300 mark, however, anything above 500 gives you a higher chance of been found. Yet again, a too much lengthy article won’t look attractive to a website visitor, so keep the article length to a moderate count.
Optimization Of Web Content
Presenting the article is an important aspect. The blogging platform provides lot of features to make your content more pleasing. If you are using WordPress as your blogging platform, it has many free online PR tools, which could be helpful to you. Adding relevant images within the article is an added perk.
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