The term ‘bounce’ refers to a situation where a visitor leaves a website after viewing just a single webpage in it. When it is represented as an overall visit percentage, it becomes a website bounce rate. Several SEO experts Cochin think that only their webpage’s content contributes to their website’s high bounce rate. Anyhow, the fact is that serious issues may occur before anyone can even read that page. A lot can wrong before that time, which means there are several other potential reasons for the bounce rate to be high. Keep reading to know what some of those reasons are.
Error 404
If you have been using the internet for a long time, you must have seen this error that states the page sought is not found. A visitor entering the error page will have the same effect as them going to a blank one. That is to say, they will navigate away from it, never to come back again. No one wants to land on these webpages.
Slow Webpage Loading Time
Almost everyone, including those who provide SEO services Cochin, knows that the loading time matters much for website traffic. Usually, visitors from Google will only wait 2 seconds or so for a webpage to load. If it fails to load by then, they would leave that webpage or website.
Poor Link From A Different Website
Any visitor may bounce if a different source misguides him or her to your website. It is possible to detect unsuitable or outdated inbound links with website crawling. In this situation, you would like to fix the issue by telling the author concerned to remove or update the reference.
Lack Of Call To Action
In the event of not having any calls to action on an online site, the one who visits it would exit when they complete reading. Does your business promote an item or service associated with the content on that website? If yes, link the relevant content webpage to your service or item page. When you wish not to promote any service or product, link to related blog posts that will make the visitor stay on your website.
Bad Web Form
You may have started filling out a web-based form only to stop it instantly. It is something everyone has done at least once. Therefore, keep web forms easy to complete, relevant, and short. Tell visitors that you will safeguard their details. Those two moves will help to keep the bounce rate of your website in check.
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