Every person misspells words occasionally. According to the data from analytics tools, misspelled searches occur daily on Google. While the search engine suggests corrections after detecting a misspelled keyword, this does keep thousands of people from searching for things with wrong spellings. That raises the question of whether it is a good idea to target SEO efforts for the misspelled words.
This move is not a must, as Google tries to correct the mistakes. Anyhow, as for SEO experts Cochin, boosting your SEO efforts in any possible manner will not be a bad idea. Let us look more closely at this matter.
Reasons To Optimize For Wrongly Spelled Search Queries On Google
Keyword analytics trackers such as Google Analytics will report the daily misspelled keyword count. Take the phrase cypress tree, for instance. More than 90,000 Google searches occur each month with the right spelling of that phrase. Anyhow, even a surprisingly large number of misspelled search results appear for it every month. The web traffic created through the misspelled searches could go to a site that is optimized to aim for these errors.
The Flipside To Using The Misspelled Words
You may hire a provider of SEO services Cochin and tell that company to make a website for you with many of these misspelled words. It may make sense from a traffic and even conversion rate point of view, but what about the first impression it can have on the users? Your visitors may regard a website with a large number of misspelled words as unprofessional and sloppy. They may not understand that it is part of your SEO strategy, like you or the service provider would.
Now, does that mean you should not leverage this strategy at all? Not necessarily. You may use it, but not in a way that harms your own SEO purposes.
There are some approaches to take to SEO with misspelled keywords. One of these is by being subtle about including the erroneous words in your website. Hide the misspelled keywords that users commonly search with, and that are pertinent to your business, in spots where users usually will not discover these, like image tags. Thus, these will still be visible to the search engine, but almost everyone who reads your site cannot see them. The key is to not overdo that strategy.
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