Category: On Page SEO
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Why Implement Text Ads in a Blog Layout Other than on the Sidebar
A sidebar is a column that appears to the left or right of a blog post. Blog sidebars are classic web page layout designs. For online marketers, it is often the place to put text ads or Pay-Per-Click (PPC) adverts in a bid to lure visitors to a landing page in response to clicks. Since…
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Trends that will Shape Content Marketing in 2018
Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be…
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3 Creative Ideas to Rebrand your Blog in 2018
A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand,…
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The Advantages of HTML5 with Respect to SEO
HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It…
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Some Important Tips for Optimizing Images on Web Pages
The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information…
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Reasons Why Responsive Web Design is Crucial for SEO
Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages…
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Progressive Web Apps and its Impact on SEO
More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted…
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3 Outdated SEO Tactics That you Should Not Follow Anymore
SEO is an ever-changing world and it is imperative to update and change the tactics followed to get the best results. However, many SEO companies still make use of outdated SEO tactics in hopes that they might still work. Such SEO practices may offer you some results, but adopting obsolete strategies will do you much…
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How Switching to HTTPS will Benefit SEO
Better security offered by a site will help it to gather more visitors. The security referred to here is HTTPS protocol, which is currently utilized by many websites in the web. HTTPS is an improvement over the plain HTTP protocol and several sites have made the switch citing far more user traffic and trust. Besides,…