Category: Google AdWords

  • How Negative Keywords Work in PPC Campaigns

    How Negative Keywords Work in PPC Campaigns

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    PPC marketers are known to use something called negative keywords. Also called “negative matches”, these are specific phrases or words intended to spare people from ads when they search for said keyword. These phrases are identified through carefully analyzing those keywords, which have been generating clicks, and consequently, leads and revenue. It is possible to…

  • Getting Started With Google AdSense

    Getting Started With Google AdSense

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    If you are new to the world of blogging, then you might have surely heard the word Google AdSense from fellow bloggers. Still, you might not have a good idea of what this service is and how you can benefit from it. In simple words, Google AdSense is an advertising placement service by Google, which…