A person on Twitter recently asked John Mueller of Google whether utilizing stock photographs has an effect on rankings. The Twitter user stated his friend told him that utilizing content that is not original could affect website positions in SERP. Mueller replied, “It doesn’t matter for web-search directly.” For some individuals, it may be a slightly indirect reply from Google’s Senior Webmaster Trends Analyst. Anyhow, it arguably conveys that stock photographs are not a matter associated with rankings.
The websites appearing on top of Google search results have stock photographs, but it is somewhat true that unoriginal web content cannot rank. Then again, at a particular point, the fact can be stretched and utilized in another, inapplicable context. Stock photos are not original, but in the event of Google not giving marks for their use, numerous websites would not rank.
Mueller further stated that when the same photograph is used in several places, ranking it would be even more difficult. Speaking of using stock photographs, SEO services Cochin experts will now talk about a best practice regarding this.
The Best Way Of Using Stock Photographs For Search Engine Optimization
In the case a strategy is involved in it, then you would use stock photographs in the best possible way. Some photographs are just utilized in a metaphorical manner, and this should not be the case. For instance, it may be argued that using photos of racing sports cars in a blog post regarding the ‘race to business success’ is an opportunity lost. It is a situation where the ‘race’ part in the article title has little to do with the sport itself. It would not advance the site’s objectives of converting visitors.
A much better option would be to use an aspirational photo, showing the possible result from utilizing your service or product. No matter what the result from its use may be, it is possibly a more conversion-oriented photograph. It is a tactical application of a photo that could just aid in SEO conversion. For an uninitiated, in the SEO context, conversion means a visitor doing what the site owner wants them to perform, such as buying an item or subscribing to a service.
The Takeaway
Utilizing stock photographs will not negatively affect your SEO. Anyhow, the strategic application of stock pictures could help your webpage be much more relevant to the matter these photos are about.
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