The days where companies spend hordes of freshly minted notes for putting up billboards besides highways are slowly withering away. The reason is squarely because that is not where the chunk of the pie lies. Still confused? Let me put it this way. In the year 2000, in the wee years of the tech bubble, the numbers of active internet users were 361 million. In the year 2010, it grew an absurd 500% to 1967 million. That was 10 years ago. Any guesses how much it is now? It’s about 4.54 billion users!
Most of your customers are on the internet. Don’t you think your business should be too?
But what is the point of having a business with a website up and running, when customers can’t find you on their routine Google, Yahoo and Bing searches? Exactly it is pointless.
This is where SEO steps in.
What Is It? Why Should I Care?
It stands for search engine optimization. It involves using various tools, suitable keywords and phrases in your website or blog, web advertisement, and many other techniques to increase the chances of your site being found. Remember, there are 1.8 billion websites on the internet. SEO increases the chances of you being found by a customer. After a person visits your website, SEO practices increase your shot at converting the lead! Your customer may search with a keyword on the query bar. The suitable keywords are chosen based on the average search volume of them by the consumer base you’re targeting. Its upto you to find the keywords and include them in your website’s content.This practice of identifying the right keywords is called “keyword research.”
Apart from keyword research, the following are also looked into by the search engines:
- Keyword frequency: The number of times the targeted keyword appears in the body of content.
- Meta tags and Page Title: These are information about your content that you add into the URL string. This is to help the search engine categories the page the way it is to be.
Will My Business “Break” If I Pay No Heed To SEO?
Like they say, not even failure is ever guaranteed. Applying SEO strategies will help increase the chances of you making it out in the open. Remember, your online presence is no different than everything else you do. If you don’t do anything about it, nothing will happen. “You will miss 100% of the shots you don’t take”! So pay attention to what doors SEO can unlock for you, and reap the rewards! Get in touch with us, because there is a reason why we are regarded as the Best SEO experts in Kochi!
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