Don’t Buy Links
Several individuals are ready to sell you links from a private blog network (PBN) that they have set up. It just exists to provide backlinks to individuals who pay the one who owns the system.
This is very dangerous because the administrators at Google are very much aware of such activity. The concerned companies can take necessary action against such activities. It is possible to determine the PBN involved. They will be delisted if such activities are found.
If you decide to buy backlinks, it may result in penalties. Hence, it is advisable to rethink your choices when it comes to buying links.
Stay Away From Keyword Stuffing
It was believed that keywords are the best way to get Google’s attention. Keyword stuffing as it is called is considered a negative activity. Google considers it as a manipulative action. This is why SEO professionals talk about keyword density. This term is used to denote the number of times a keyword is used in the content. There are debates regarding the optimal keyword density. However, the best practice is to use keywords in a natural flow and avoid stuffing it into the content as much as possible.
Check Backlinks And Remove Bad Ones
Another way to ensure that you stay away from the Google penalty is to check your backlinks regularly. Make sure you do not receive backlinks from websites known for spam. Many tools help you check backlinks.
Stop Using App Pages On Your Mobile Site
It is great if you have a brand-specific app on your mobile site. How will it affect you negatively if you use it aggressively? This points to situations where you use the promotion of your app right on the opening page of the mobile site. Remember that this is not good for SEO. Your page will not remain among the top pages in the SERPs for a long time if you continue this.
Avoid Mobile Redirects
Still many people who use redirects for mobile sites. In such cases, the visitors end up on an entirely different page that has no relation to the content on the original page. Desktop users who visit the same website are not redirected. Google detects such sites and penalizes them separately and it is advisable to steer clear of any redirect tools.
Avoid Using Spun Articles As Content
It is possible that you have great ideas for content that you have observed on other websites. However, it is possible that you may not have enough time to dedicate to the creation process of good content. In such cases, many people go for article spinning. This refers to the process of letting content go through software that will then convert it into new words. It does not make sense to humans and it’s very easy to understand that this is performed by a robot. It is advisable to go through a fair content creation process. Make sure that your content has high quality and that it is original
Stay Away From the “Link Exchange” Strategy
Many people utilize the link exchange strategy. Sometimes people share other names on their website in exchange for a link back to their website. Remember that Google detects such an exchange and penalizes those who do it.
Avoid Selling Links
You may have an excellent job ranking SEO and building up a decent website. However, you may receive certain emails from people who are willing to pay you to share their links. Remember that this does not do any justice to the efforts that you have taken to build your website. Google can detect link farms if you see that your website is a place where numerous websites present telling you may face a penalty. Effectively, you may have to see all your efforts wasted so it is better to stay away from selling links.
Do Not Use Widgets Offering Links Back To Your Site
You may have access to a widget that can be included in others’ websites. While this may be a great innovation, such widgets are not recommended by Google. It is better to stay away from widgets that link back to your website.
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