On-page SEO involves the optimization of the individual web pages to gain a better rank and invite relevant traffic to the search engines. On-page SEO optimization involves both HTML source code and content of the page. It is the part that you can see such as keywords, images, and content. It also includes factors like Meta tags. Anything you can control within the code or the content of the site comes under this. There are several things you need to make sure to get your on-page SEO right. Below is a discussion of some of the most important and essential features of on-page SEO as provided by SEO services Cochin.
Do Your SERP Research
You need to be open to new things to be successful. Google algorithms and SEO undergo constant changes. Hence, it is essential to stay updated to the major changes all the time.
In addition, you need to be updated about the happenings in the side of content. One of the simplest ways to understand is through good keyword research. You can simply type in the keyword regarding your niche. Check the top keywords that appear in the suggestions. Now click a few of the first choices and check the type of posts that come up. Do this for the top 4 or 5 keywords and you will understand the kind of questions that are being answered. It is possible that you might get a solid idea for new content that has great potential to rank high.
Keyword Research On Page SEO Checklist
One of the constant factors that will dictate the SEO is keywords and keyword research. It is still one of the most important criteria in the SEO checklist. There might be a large number of keyword research tools available but remember that the keyword research should be based on the customer. You need to design the keywords based on the interests, demographics, and needs of your target group.
Further, it is recommended to divide the audience into further subcategories based on the different things they search for. For instance, some people may be looking for information while some might want the commodities. Google gives high-priority to user intent that before. Hence, the categorization is very important.
Remember to consider voice control into account. There is increasing use of voice-based searches. In this, queries are usually longer. Therefore, it is better to include longer queries or Question and answer form of text.
Short, Descriptive URLs
It is very obvious that people would be better informed about a page which has a very short and clear URL. Google also prefers the same. The shorter the URL, the better. Make sure that you include the main keyword and give readers a short version of what the page is about. This will help Google to crawl it effectively.
Clean Title Tags
One of the very important parts of on-page SEO is title tags. This is basically what the search engine sees when it crawls into your page. It is used to determine the intent of the page. Further, the title tag is what appears when you search for something on Google. Remember to include two keywords within the title. Ideally, these should be preceded and succeeded by compelling text.
H2 Tags
H2 tags are also a very important component of On Page SEO checklist. These are the subheadings of your content which divide the content into different readable blocks of text. It makes the page more user-friendly and easy for them to understand. It is like a navigation tool that tells users to read what they want to. Besides, you can increase the number of times you can include a keyword on the page. Make sure that you add the keyword where it is required.
Meta Descriptions
Meta descriptions refer to the small sentences that describe what it in the page. It informs the search engines regarding the content inside it. The meta description can have an impact on your click-through rate (CTR). In the previous year, Google increased the maximum description link to 320 characters from 160. This also allows users to understand what exactly is contained in the page.
Relevant, Longform Content
At the end of the day, content is the primary reason behind the site visits and traffic. Hence, it is also important to include long-form content instead of the shorter variations. There is no specific limit for this, although it is considered that content above 1,500 to 2,000 words is good enough. In the case of SEO, long-form content is considered better. This is because such pages invite greater chances for a backlink. This will contribute to added page authority and help you cement your position as a leader in your niche.
Overall, make sure that the quality of your content is as high as possible. Keep the above factors in mind as you plan to improve your on-page SEO like the best SEO packages.
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