Google recently rebranded Google AdWords to Google Ads in order to make things easier for the advertisers. Along with that, its flagship marketing products got new names and new formats as well. DoubleClick for Publishers and DoubleClick Ad Exchange products is now Google Ad Manager; Google Analytics 360 suite and DoubleClick advertiser products are now Google Marketing Platform. However, we are here to talk about Google Ads, and the noteworthy additions the rebranding has brought to the fore.
Google Ads
Google Ads indicates the full range of capabilities that will make the advertising task easier for the marketers. With this, advertisers can easily market their service across partner pages, search, video, and many more in order to reach the potential customers effortlessly.
As with any change, there are a lot of doubts on the rebranding of the household name in PPC and SEO, but thanks to the simple interface in Google Ads, things are not that confusing. Google clarified that the “new” service will focus mostly on the connection of things from search to display to video and the ease of multi-channel advertising in order to offer a flawless experience. Hence, advertisers will not have to worry about the effect of these modifications on their marketing campaign or reporting. On the whole, advertisers can find all the things that they loved about AdWords in Google Ads, along with some extra tools that are sure to make it easier for them to reach potential customers.
Speaking on the changeover, the Senior Vice President of Ads and Commerce at Google, Sridhar Ramaswamy, said, “These new brands reflect all of the ways that we help advertisers connect with consumers and make it easier for advertisers and publishers to choose which products are right for their businesses.”
The main advantage of the introduction of Google Ads is for small startups; they can now employ smart campaigns, which is one of the latest default Google Ads experience. Regarding this, one of the employees at Google said, “We built Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners. You can now create ads in minutes and drive real results—like making your phone ring, sending leads to your website, or bringing customers to your store.”
Smart Ads
This is one of the default experiences offered by Google Ads. Undoubtedly, there is a infinite number of internet users who search for different things on different networks, sites, and platforms. The searchers may look for certain services, products, or even Google partner sites like Google Maps, etc. Google is making all these things seamless by means of the new Smart Ads or Smart Campaigns, which can be created within a few minutes. It can easily drive anything such as phone calls, brick-and-mortar store visits, website visits, etc., and experts say that an advertiser can boost up their sales in just a couple of months with the use of Smart Ads.
Outstream Video Ads
It has not been long since the reveal of Google TrueView in AdWords, but it seems like they are not stopping there. The latest feature meant for video advertising, Outstream Video Ads, allows marketers to extend their reach to potential clients beyond just YouTube. It is built specifically for mobile targeting, which in turn, makes the marketing efforts of campaigners much more efficient. With the help of Google Ads, these video ads will be displayed on various Google Partner apps and sites.
Ad Suggestions
One of the most daunting tasks while using Google AdWords is (or was) to write ads. You needed to consider numerous things here, from keywords to call to action, fitting everything that would cater to your needs in just 80 characters. This is an old story now, as the rebranded Google Ads comes with an integrated Ad Suggestions feature that does the job for you. With this new tool, you can get compelling automated ads written for you in a jiffy. You can even customize them as required.
Commenting on the integration of Ad Suggestions, Google said, “Research has shown that ad groups with 3 or more high-quality ads can get up to 5% to 15% more clicks or conversions than ad groups with only 1 ad, provided ad rotation has been optimized. The more ads you provide, the more options you’ll have to show the ideal message for each user search.”
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