Increasing the ranking of a website simply means making it more visible in the search engine results page, thereby generating more user traffic. This is one of the fundamental goals of SEO, and it strives to optimize the sites for ranking higher in the result pages of popular search engines like Google. A low ranking can negatively affect the user traffic on to a website that can further have an adverse influence on the business or service. For this very purpose, SEO uses a combination of both tried-and-tested strategies and modern digital marketing techniques.
Most of the new techniques for improving the rankings are developed in accordance with the ongoing trends and updates in search engine algorithms as well as user behavior. Using RSS Feeds is one such way to increase the rankings of a website.
RSS Feeds have become one of the most important tools used in SEO and increasingly used by webmasters to formulate the right strategies for ranking a site. In fact, most of the SEO packages rely on such techniques to clearly rank a website on top and generate more traffic.
What is RSS?
RSS (Really Simple Syndication or Rich Site Summary) refers to an XML based format intended for the distribution of content. It allows users to get access to all the latest updates on a website without the need to check the site each time. The updated contents are delivered via an RSS Feeds, which is easily accessible and gives all the latest updates. A majority of the websites has the provision for RSS Feeds and subscribing to it will help the users with access to the latest content in a quick amount of time.
RSS Feeds and SEO
The relation between RSS Feeds and SEO is inseparable, that most webmasters have resorted to maintaining them in order to help in the rankings. As search engines mostly prefer updated and original content, RSS Feeds are ideal for increasing the visibility of the site in the search results. Adding the feeds to the websites’ page code will enable the search engines crawlers to evaluate the updated contents and thus help in moving the rankings up.
A regular upkeep of site contents is sought over by search engines, and this helps improve their visibility to rank higher on the result pages. Using RSS Feeds will continually refresh the site with updated contents sourced from within or external sources without the need to manually update each time. Moreover, it is much easier to implement RSS Feeds into a website and therefore is a viable option to better rank a site.
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