SEO and PPC are in constant struggle with each other when it comes to the battle for marketing online. Nowadays, more money is being moved to PPC advertising, as some feel that SEO can be a slow process, and businesses in competitive industries may never be able to hold on to the ranking they want. Here are a few reasons why you should hire a PPC management expert.
Throughout the PPC process, keyword research is something that PPC experts spend a lot of time on; it is crucial to the success of your organization. Your campaign will have poor returns if you pick the wrong keywords and quickly exhaust your budget.
The ability to perform competitive research is the greatest strength of a PPC expert. A PPC company studies your competitions and makes ads based on what would actually work. Finally, giving a good ad copy to you. That kind of a task cannot be performed by an amateur, especially when every word means something. You may end up wasting a lot of money with a bad copy because it does not convey the right message and can lead to low traffic.
Not everyone would know what CPC, CPM, or CPA means, nor would you know the difference between Views, Hits, and Impressions. For the day-to-day management of the campaign, understanding these terminologies are very important. You are not ready to manage your own paid search engines until you know all these terminology.
The basis of a good PPC company is its ability to track not only the sales, but the sources from where it is coming. A good analyst would know which keywords and placements would get you the most conversions.
Also, tagging the campaigns allows you to see which ones are more useful. You need at least some basic HTML knowledge to install tracking code, so if you have no such expertise, better leave it to the professionals.