Search Engine Optimization rules shifts drastically every year, and you need to keep track of the changes to be on the top of the business. Many of the online marketers are investing large amounts in content but you should understand that the days of driving traffic to your website by stuffing keywords are long gone. SEO experts offer tips on making use of ‘some’ strategies to maximize content marketing investments.
You do not need an exact keyword to offer relevant search results, says Cyrus Shepard, director of audience development at Moz. “In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent,” Shepard explains.
Including keywords in headlines is not much important now. Shepard says, “Google has gotten better about interpreting meaning. It used to be that if you wanted to rank for ‘best restaurants,’ you had to say ‘best restaurants’ three or four times. It’s still helpful to mention ‘best restaurants,’ but the semantic meaning is becoming much more important. Now you can just talk about great dining experiences, and the search engines will pick up on it.”
Seventy five percent of the search keywords are between 3 to 5 five words, so the headlines should be written accordingly. In the current scenario, if a user searches for a single word, he or she may not get the results that they are looking for. If you need quality results, you should make use of three-, four-, or five-word search queries. This should also be kept in mind while writing content.
Smartphones are very common these days, and many of us make use of smartphones to browse internet. This makes it very important to make sure that the content of your website is accessible in smartphones also. Ensuring that Google can understand the content shown in a mobile app is very important in SEO point of view.