Significance Of Image Optimization In SEO

Image Optimization

Image Optimization Tips

Images usually account for most of the downloaded bytes in web pages and also takes much visual space of the page. So it is very important to ensure that the images you post on your website are well optimized.

Image optimization is very important to reduce the loading time of websites. It is an important part of a successful e-commerce website. Have you ever wondered why your product photos do not show up when you perform a Google image search; or why you need to insert “Alt Tags” in your images; or what is the difference between GIF, JPEG, PNG, and other image formats? These are some of the important things, which you need to know while doing image optimization for your website. The image optimization tips shared below will help you know the answers to the above questions.

Name Images Descriptively

It is easy to keep the default name for the image file that is given by the camera, but that is not good if you are going to use these images for your website. As per expert SEO services company India, you should use acceptable keywords to name images, as this will help your web page rank well in various search engines. You should understand that search engines not only crawl the words on your website but also look for keywords within the file name of images.

Optimize Alt Tags

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Image Optimization

Alt tags are text alternative to images that are used by web browsers when they are unable to render them properly. Even if the image is properly rendered, you will be able to see the alt tag for the image, when you inspect the file’s HTML code. Alt tags add values to the website’s SEO and visibility. This is why it is important to add appropriate alt tags to the images.

Reduce Image File Sizes

Having images with small sizes on your website is very important, as bigger sized images will make your webpage slow to load. Most visitors will not wait for a long time for the website to load. Studies show that an average user waits for only three seconds for a website to load. In addition, Google makes use of page load time as an important factor in their ranking algorithm.