Content marketing is an indispensable feature of SEO and largely determines the rankings in search engine results. Having an effective marketing strategy will help in generating positive results for sure. In fact, several metrics influence the success of content marketing. It helps in tracking the effectiveness of the marketing strategy implemented. Using such metrics can help in determining the outcome of your marketing campaign and correct any of the prevailing issues. Below are some of the important metrics that you should consider.
Evaluating the social growth of your website is an important metric. This helps to really determine the effectiveness of your content marketing campaign. By knowing the shares, likes, and other factors that your site’s contents receive help us to evaluate social growth.
You can use numerous tools such as Google Analytics, SEMrush, etc., to obtain the necessary information of the traffic driven by a site through social media. Verifying that on a monthly basis will provide detailed information about the effectiveness of the content marketing strategy implemented on your site. Besides that, the data obtained is much useful for understanding the status of your brand as well as in making the required changes to make yourself more popular.
The significance of user response to the content posted on the site is very much vital. Equally important to that is how the users are interacting with the content that is published on your website. You can verify the external content on a site to know about the effectiveness of the content in reaching to the target audience. The process of evaluating the status of the external content is the same as that of tracking the social trends, and you can use tools such as Screaming Fox, BuzzStream, Right Intel, etc., for the purpose.
Another important metric that you should use is evaluating the content marketing strategies implemented by competitive URLs. Look for the frequency by which your competitors publish their content as well as the time when it is posted. This data obtained from competitive blogs can be used to make a comparison of the content-marketing strategy. And is implemented on your site and to supplement any of the shortcomings in your approach.
Remember that even if you analyze all the above metrics carefully and reprogram your content marketing strategy accordingly, you will still need to keep an eye on the page loading speed of your website. In fact, site speed is one of the prime metrics that determine whether your site would perform well or not. This is why you should also evaluate the speed of your entire site starting from the home page to the blog pages and ascertain that every page has fast loading times.