Importance Of Page Title And Description In SEO

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Writing Page Title

As a beginner in SEO, you should understand that there is no magic to rank your website high in Google, Yahoo, or Bing search result pages. Search engines make use of complex algorithms to search for keywords and it takes much effort to convince these search engines that your webpage or site deserves one of the top spots in the first page.

However, there are some rules that you may follow to optimize your site and give signals about your site to the search engine bots. The SEO tips on page title and description shared below would help you work on websites for Google search result pages.

Page Title

Page titles are very important as per SEO point of view. Actually, it is very important than all the other aspects, especially for Google optimization. Providing exact page titles for the low search volume keywords will offer you a competitive advantage in Search Engine Result Pages (SERPs). Some of the important characteristics of a page title are:

  • All the pages in the site should have unique page titles and these titles should accurately describe the content of the page.
  • The title should be brief, yet descriptive, and should help users understand what the page is about.

Description

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Description Meta Tag

The description Meta tag of the page should offer a summary of what the page contains. Google may choose to display what you have given in the description as snippets for the pages or it may show a part of the content of the pages. This means that you should write a good description for Google to show it as snippet for your page. When writing a description for the web pages, make sure:

  • to give unique description for all the pages, products, and posts in your website.
  • the size of the description is between 150 to 160 characters.
  • not to stuff too many keywords in the description.

Think of the Meta description as a way to advertise your webpage to the readers. The description should make the reader click on the title to visit your webpage.

If you follow the above points to the word for optimizing your website’s Title and Description, you will surely see positive results within no time.