Google makes changes to their search algorithm regularly to improve the way the search engine fetches results, and these changes in the search algorithm directly affects SEO. This does not mean that SEO is dead, but that it is evolving to cope with the changes in Google algorithm. E-commerce marketers may need to jump through all of the changes in SEO to be shown on top of the search engine result pages.
We all know that the Panda update asked us to have unique content, and the biggest part of it is originality. The content posted on a website should be original and should offer an interesting read to the visitors. What the Hummingbird update wants us to do is to share original content that is useful to the reader (the more useful, the better).
“How” is the word that will dominate web pages, as webmasters will be seeking answers to questions that are asked by potential traffic and the users. Writing Hummingbird style content will be a challenge for content writers, as they will need to offer how-to articles and blog posts that will cater to the search hungry traffic. Original, engaging, and informative content is still the king of SEO.
The Hummingbird update has resulted in the reemergence of long tail keywords, and this will be beneficial for the webmasters. The average user never abandoned long tail keywords and now websites can be optimized for long tail keywords. As the Hummingbird update supports long tail keywords, people can make their searches more effective with long tail keywords.
These are some of the most important changes that are brought about to the web world by the Google Hummingbird update. The best SEO companies out there know how to stick on to the updates by Google, and share quality, unique, and useful content to their client websites.