Businesses are working hard to meet the increasing customer demands and to offer them an experience that is personal and relevant. Most of the online marketers say that understanding the way users engage across various devices and channels is very important to success.
Google Analytics is a tool used by the best SEO providers across the world. Recently, new features have been added to Google Analytics that can help measure customer engagement in a better way. These features are discussed below.
The latest version of standard reporting will now include Users in place of Sessions. This can reframe the data for focusing on ongoing engagement. This can be especially beneficial at instances where users visit more than one time, when compared to the total number of sessions. Before this update, online marketers and SEO services had to build custom reports to make a good picture about user data.
The latest update can be enabled by selecting Admin, and going to Property Settings in Google Analytics. Turn on the toggle switch to Enable Users in Reporting. This will make the data appear in your report.
Previously, there was no way to create and publish audiences in Google Analytics. The latest version now offers options to publish Audiences to reports. This feature will allow online marketers to have a cross channel view of the audiences. There are also options to add them as a dimension in segments, custom funnels, and custom reports or as a secondary criteria in reports.
This is a new tool added to Google Analytics and allows marketers to see the lifetime dimensions and metrics at user level. This feature can open up new details to marketers, like the number of transactions and the total time spent on the site. These details can be very much useful to online marketers to devise new marketing strategies.
The conversion probability calculation applies information from older transactions to offer the probability of a user will convert into a buyer in the future. Marketers can specify a date range to calculate the Average Conversion Probability based on a dimension.
It is reported that conversion probability is rolling out in beta to all the Google Analytics accounts in the upcoming months. There is also a new Conversion Probability Report showing the probability for all users.