When laying up ads, it is always desirable to get the best results for the least efforts. It is paramount to keep the engagement of the post highly positive so that you can reach the most number of people while widening the range of your audience. Following are some tips on how to make a reasonably good Facebook advertisement.
Advertisers and marketers have to pay for ad impressions, which are given over in units of 1,000. These get reported as CPM in the ads manager. The CPM can be different based on timing, budget, placement, demand, relevance score, etc. Another factor to consider is engagement custom audience, which is a list of the users who have had an interaction with the ad-based Facebook content. With custom audience, the first reason they interact is brand aspects.
With better engagement rates, you can be sure that the posts will be relevant to the algorithm, and people can get to your content easily. When you have high post engagement reach, you will have a custom audience that is re-targetable, and for whom you can obtain the best Facebook ads.
If you are looking to put up posts, which engage the targeted audience, make sure that these are conversational, and that your audience is able to share their views over and over. For creating conversational content, it is important to ask questions, and engage the reader in chat threads on the page. As more and more people interact on the page, it will lead the algorithm directly to the said page.