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09Nov 2016

It is hard to deny the fact that content marketing has become a top priority for many organizations and companies these days. A recent study conducted by the Content Marketing Institute, Cleveland, revealed that the common criterion used to measure the success of content marketing is web traffic. Thus, businesses have to develop a strong […]

02Nov 2016

Images usually account for most of the downloaded bytes in web pages and also takes much visual space of the page. So it is very important to ensure that the images you post on your website are well optimized. Image optimization is very important to reduce the loading time of websites. It is an important […]

29Oct 2016

Search Engine Optimization rules shifts drastically every year, and you need to keep track of the changes to be on the top of the business. Many of the online marketers are investing large amounts in content but you should understand that the days of driving traffic to your website by stuffing keywords are long gone. […]

21Oct 2016

SEO or Search Engine Optimization can be easily referred to as a set of rules followed by a particular website to optimize for various search engines such as Google, Yahoo, Bing, and a lot more. SEO is regarded as one of the most effective techniques, which helps to drive more traffic to a website and […]

17Oct 2016

Google makes changes to their search algorithm regularly to improve the way the search engine fetches results, and these changes in the search algorithm directly affects SEO. This does not mean that SEO is dead, but that it is evolving to cope with the changes in Google algorithm. E-commerce marketers may need to jump through […]

03Oct 2016

The Penguin update from Google has been in business since 2012, and after a waiting of about two years, they are updating the algorithm to version 4.0. This is the last release of the type, as Penguin has become a real time signal processed algorithm. Penguin In Real Time In simple terms, Penguin is a […]

30Sep 2016

Conversion rate refers to the rate of visitors taking a desired action in a website. The action can be anything like creating an account with a login or password, downloading an app, making a purchase, signing up for an email newsletter, or something else. The action taken by the visitor is measured and optimized in […]

23Sep 2016

Search Engine Optimization has gained wide acceptance among both small and large-scale companies over the years. Many companies use this amazing technology to increase the traffic to their website and to draw in more customers to their business. SEO strategies may vary with different companies and many marketers doubt how to use this service. There […]

19Sep 2016

Over the past few years, SEO has undergone tremendous changes, and the service that you would have bought from an SEO company Kerala before five years, would have looked much different from what you would get today. However, if you plan to improve the online visibility of your business, it is mandatory that you need […]

09Sep 2016

SEO practices can be broadly classified into white hat and black hat practices. White hat SEO refers to the set of practices that are in line with the conditions of popular search engines, where black hat SEO includes practices that are not approved by search engines like Google. White hat practices can help you improve […]