Blogs

10 Things that Have Nothing to Do with your Google Rankings

Several businesses and amateur online markers often ask what the age of your website, the H1/H2 preference of your headline, shared hosting, and bounce rate have in common. The answer is much simpler – none one of these directly affects the Google rankings of your website! Some digital marketers have a misconception that anything and […]

Read More

Mobile Optimization and its Importance in SEO

When we browse certain websites using our mobile devices, we may have noticed that the sites take a longer time to load. Besides, the contents of the page will also remain improperly positioned, and at times, the images will not appear. This is because the website is not optimized for viewing on mobile devices. Optimizing […]

Read More

SEO is Much more Than Numbers; Engagement Should be the Real Goal

Most of the SEO services establish campaigns that use number driven strategies closely linked to the ever-changing rules and vagaries of the Google algorithm. Much of these goals are flawed. It is seen that the main aim of most of the SEO services is to offer the best SEO packages that help to increase ranking […]

Read More

Google’s Featured Snippets Improves Traffic to your Site

Generating a good amount of traffic in search engines like Google requires a combination of the right SEO strategies. This not only includes building up quality links for getting more referral traffic, but also implementing other methods that are proven to bring more visitors to a website. A new change in Google that you might […]

Read More

How To Write Captivating Content For SEO

Digital marketers and bloggers will certainly accept the fact that SEO writing is both an art and science. To gain the attention of a loyal audience, you will need to be a gifted wordsmith who is capable of putting all the thoughts in your mind to a computer day in and day out. However, that’s […]

Read More

3 Factors To Consider Before You Begin A Google AdWords Campaign

If your business is gradually growing and if more people have started to recognize your brand and products, it evidently suggests that your digital marketing campaigns were highly successful. However, this is not the time to stall these projects but continue advertising your products and services through different means. You might have probably heard many […]

Read More

How Can Voice Search Affect Your Business Reach

We all know that the way users search for information online has changed a lot. More and more users are making use of the voice search feature on their tablets, smartphones, or other voice assistants like Google Home or Amazon Echo devices. Google Voice search is popular on the Android devices whereas Apple users make […]

Read More

Important Content Marketing Metrics To Consider

Content marketing is an indispensable feature of SEO and largely determines the rankings in search engine results. Having an effective marketing strategy will help in generating positive results for sure. In fact, several metrics influence the success of content marketing. It helps in tracking the effectiveness of the marketing strategy implemented. Using such metrics can […]

Read More

SEO Basics That Don’t Change With Google Algorithm Updates

Google updates its search algorithm several times a year, and introduces new ranking factors every now and then, even though there are many already. It is always good to pay attention to the latest updates from Google, as they can provide new ranking opportunities or many introduce new criteria for the webmasters. However, in the […]

Read More