Blogs

Google’s Featured Snippets Improves Traffic to your Site

Generating a good amount of traffic in search engines like Google requires a combination of the right SEO strategies. This not only includes building up quality links for getting more referral traffic, but also implementing other methods that are proven to bring more visitors to a website. A new change in Google that you might […]

Read More

How To Write Captivating Content For SEO

Digital marketers and bloggers will certainly accept the fact that SEO writing is both an art and science. To gain the attention of a loyal audience, you will need to be a gifted wordsmith who is capable of putting all the thoughts in your mind to a computer day in and day out. However, that’s […]

Read More

3 Factors To Consider Before You Begin A Google AdWords Campaign

If your business is gradually growing and if more people have started to recognize your brand and products, it evidently suggests that your digital marketing campaigns were highly successful. However, this is not the time to stall these projects but continue advertising your products and services through different means. You might have probably heard many […]

Read More

How Can Voice Search Affect Your Business Reach

We all know that the way users search for information online has changed a lot. More and more users are making use of the voice search feature on their tablets, smartphones, or other voice assistants like Google Home or Amazon Echo devices. Google Voice search is popular on the Android devices whereas Apple users make […]

Read More

Important Content Marketing Metrics To Consider

Content marketing is an indispensable feature of SEO and largely determines the rankings in search engine results. Having an effective marketing strategy will help in generating positive results for sure. In fact, several metrics influence the success of content marketing. It helps in tracking the effectiveness of the marketing strategy implemented. Using such metrics can […]

Read More

SEO Basics That Don’t Change With Google Algorithm Updates

Google updates its search algorithm several times a year, and introduces new ranking factors every now and then, even though there are many already. It is always good to pay attention to the latest updates from Google, as they can provide new ranking opportunities or many introduce new criteria for the webmasters. However, in the […]

Read More

Why Every Business Needs A Social Media Manager

Hearing the word “social media manager” in a job title brings a smirk or slight giggle to the face. Because they feel that social media is a fun and time-wasting thing to do during leisure hours. The thought of managing social media pages, writing social media content, and creating ads in these platforms might seem […]

Read More

Essential Tools To Identify And Understand Target Audience

Analyzing the target audience is an essential component of SEO to get the best results. The amount of traffic that happens in a site is crucial for determining the strategies that are implemented for the sake of ranking and in identifying any faults. This will aid in effectively deploying the keywords as well as in […]

Read More

Featured Snippets Significance In Google Search Result Pages

In simple terms, a featured snippet is a summarized reply to the query of a user in the organic search results of Google. Usually, the snippet will be extracted from a result page and will include the title and link of the page and the URL. It can also be lists, tables, or paragraphs with […]

Read More