Blogs

The Advantages of HTML5 with Respect to SEO

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It […]

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Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or […]

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Some Important Tips for Optimizing Images on Web Pages

The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information […]

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Google Analytics Releases New Functions Offering User Centric Insights

Businesses are working hard to meet the increasing customer demands and to offer them an experience that is personal and relevant. Most of the online marketers say that understanding the way users engage across various devices and channels is very important to success. Google Analytics is a tool used by the best SEO providers across […]

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Reasons Why Responsive Web Design is Crucial for SEO

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages […]

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Why Use the Best Social Media Optimization Company

In simple words, Social Media Optimization or SMO can be defined as the process of using various social media platforms to create awareness about your business among social media users. If your business is planning to use social media platforms to attract more potential customers to your website, then the most important thing you should […]

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Why you Should Hire SEO Experts Instead of Having an In-House Team

SEO is one of the most critical factors that can help a business to strengthen its online presence. Most of the small-scale and large-scale businesses all over the world incorporate the use of SEO techniques to lure in more customers to their products and services. This is because they are all aware of the fact […]

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Progressive Web Apps and its Impact on SEO

More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted […]

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5 Common Mobile SEO Mistakes that Affect Digital Marketing

As an overall majority of the users has switched to mobile devices for accessing the web, the demand for optimizing the sites to suit these devices has increased massively. Due to this, webmasters have resorted to a completely new range of techniques in SEO in order to optimize the sites for properly viewing in mobile […]

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