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Google makes changes to their search algorithm regularly to improve the way the search engine fetches results, and these changes in the search algorithm directly affects SEO. This does not mean that SEO is dead, but that it is evolving to cope with the changes in Google algorithm. E-commerce marketers may need to jump through […]

The Penguin update from Google has been in business since 2012, and after a waiting of about two years, they are updating the algorithm to version 4.0. This is the last release of the type, as Penguin has become a real time signal processed algorithm. Penguin In Real Time In simple terms, Penguin is a […]

Conversion rate refers to the rate of visitors taking a desired action in a website. The action can be anything like creating an account with a login or password, downloading an app, making a purchase, signing up for an email newsletter, or something else. The action taken by the visitor is measured and optimized in […]

Search Engine Optimization has gained wide acceptance among both small and large-scale companies over the years. Many companies use this amazing technology to increase the traffic to their website and to draw in more customers to their business. SEO strategies may vary with different companies and many marketers doubt how to use this service. There […]

Over the past few years, SEO has undergone tremendous changes, and the service that you would have bought from an SEO company Kerala before five years, would have looked much different from what you would get today. However, if you plan to improve the online visibility of your business, it is mandatory that you need […]

SEO practices can be broadly classified into white hat and black hat practices. White hat SEO refers to the set of practices that are in line with the conditions of popular search engines, where black hat SEO includes practices that are not approved by search engines like Google. White hat practices can help you improve […]

Off Page SEO is a term that is used to refer to the techniques that are used to improve the position of a website in search results on popular search engines. Many people think that Off Page SEO is just creating inbound links to your website, but in fact, it involves a lot more than […]

Pay Per Click (PPC) is a means of search engine advertising to increase visitors to your website. It is simple – you have to pay- per -click of your ad to the search engine. If your PPC campaign is running well, then the fee paid to the search engine will be comparatively negligible. For example, […]

Search Engine Optimization (SEO) is a continuing process in which you use keywords, HTML tags, links, and other techniques in order to increase the chance of a site or a page on top of the search result page. SEO is very important for a business, as there are numerous numbers of web pages of the […]

Blogging is a simple and inexpensive method that helps to boost your online marketing strategy. Blogging is an important aspect for both small and multinational companies, as it helps to increase traffic to your website and attracts more customers. The contents of your company blogs also help your customers to know more about your business, […]