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Google recently updated its local search algorithm to improve how search results would benefit the end user. Experts named the massive update “Possum” because it filters the Google My Business listings, which webmasters used to promote a local business earlier. The Possum Update And Its Impact Experts say that the update only affected the Google […]

Search Engine Optimization (SEO) is very much important for digital marketing strategy. Good and modern SEO takes time, as it involves building a reputation with search engines and users, and this cannot be done overnight. This means that the spammy tricks that were used to offer fast results will not work anymore. Users are in […]

As a beginner in SEO, you should understand that there is no magic to rank your website high in Google, Yahoo, or Bing search result pages. Search engines make use of complex algorithms to search for keywords and it takes much effort to convince these search engines that your webpage or site deserves one of […]

It is hard to deny the fact that content marketing has become a top priority for many organizations and companies these days. A recent study conducted by the Content Marketing Institute, Cleveland, revealed that the common criterion used to measure the success of content marketing is web traffic. Thus, businesses have to develop a strong […]

Images usually account for most of the downloaded bytes in web pages and also takes much visual space of the page. So it is very important to ensure that the images you post on your website are well optimized. Image optimization is very important to reduce the loading time of websites. It is an important […]

Search Engine Optimization rules shifts drastically every year, and you need to keep track of the changes to be on the top of the business. Many of the online marketers are investing large amounts in content but you should understand that the days of driving traffic to your website by stuffing keywords are long gone. […]

SEO or Search Engine Optimization can be easily referred to as a set of rules followed by a particular website to optimize for various search engines such as Google, Yahoo, Bing, and a lot more. SEO is regarded as one of the most effective techniques, which helps to drive more traffic to a website and […]

Google makes changes to their search algorithm regularly to improve the way the search engine fetches results, and these changes in the search algorithm directly affects SEO. This does not mean that SEO is dead, but that it is evolving to cope with the changes in Google algorithm. E-commerce marketers may need to jump through […]

The Penguin update from Google has been in business since 2012, and after a waiting of about two years, they are updating the algorithm to version 4.0. This is the last release of the type, as Penguin has become a real time signal processed algorithm. Penguin In Real Time In simple terms, Penguin is a […]

Conversion rate refers to the rate of visitors taking a desired action in a website. The action can be anything like creating an account with a login or password, downloading an app, making a purchase, signing up for an email newsletter, or something else. The action taken by the visitor is measured and optimized in […]