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During the first week of August, Google came out with what it called a “broad core algorithm update”. This was publicized on many platforms including Twitter, and has been the cause of significant buzz among website publishers. Also known as the Google Medic Update, because it mainly concentrates on medical and health sites, it has […]

Google recently rebranded Google AdWords to Google Ads in order to make things easier for the advertisers. Along with that, its flagship marketing products got new names and new formats as well. DoubleClick for Publishers and DoubleClick Ad Exchange products is now Google Ad Manager; Google Analytics 360 suite and DoubleClick advertiser products are now […]

Original and interesting website content is a hugely valuable commodity these days. Some digital publishers make thousands of dollars each month out of leveraging the right content, making sure it caters to their intended base of clients, customers, or visitors. The problem though, is when certain content has stayed up for a long time and […]

These days, blog owners, businesses, and publishers are in search of ways to increase traffic to their website. Several find themselves considering the wisdom in buying website traffic, but this is not a feature usually included in the best SEO packages. In fact, there are plenty of reasons why buying website traffic is a bad […]

The concept of SEO has grown phenomenally in the commercial field in order to enhance their sales and revenue. Typically, SEO helps to improve the ranking of a website on Google, Yahoo, Bing, and other search engines by means of many technical as well as traditional approaches. Apparently, adapting proper SEO strategy for your business […]

Having fake negative reviews on Google is a huge problem for brands, especially for those who run a small online business and have started to make a mark in their segment. In the online world, it is very easy for anyone to create an account, and people misuse this opportunity to leave negative comments on […]

Every business wants to rank high on Google, but not everyone chooses the best methods to get there. The underlying aim is to get as many visitors as possible, while turning the maximum number of these into clients. Search engine optimization can help tremendously with that, provided you know what you are doing. Some of […]

There is a question that many blog writers put forward: How long do blog posts generally need to be? From an SEO perspective, a blog post needs no less than 300 words if it is achieve a good rank among search results. Longer posts are seen to rank higher, although these require strong writing skills […]

Relatively few businesses these days can even stay afloat without the benefits of an effective SEO strategy. People looking for your business need to be able to find it online. However, it is easy to lose sight of how important this is, so below are a few relevant statistics to reinforce that view, compiled by […]