3 Areas to Focus on While Implementing an SEO Strategy for Startups

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There has been a significant increase in the number of startups over the last five years or so. In fact, a recent survey revealed that approximately 600,000 new business enterprises were launched in 2017 alone. Experts even say that the numbers are expected to rise in 2018 and the upcoming years, which means that startups will have to strive hard to succeed in today’s competitive market.

Focusing on the online presence of your startup business right from the beginning stage can do wonders. You need to strategically plan the digital marketing and SEO efforts for your business, so that it can help your business to easily build a strong online presence.

Unfortunately, several people who run startups fail to realize the significance of SEO. As a result, they fail to convert their potential clients into actual customers. If you wish to avoid such hassles and want to secure a high ranking for your business website in the search engine results page, make sure to focus on these three areas while implementing an SEO strategy.


Getting caught up in the technical aspects of the website for days is common, but you need to realize that the content on your website has a major impact on the success of your business as well. The content that you share on your website should be relevant, engaging, fresh, and unique. Captivating information about the products and services of your startup will lure in customers towards your offerings for sure.


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Keyword Research

As you would probably know, a major portion of web searches is currently carried out through smartphones, tablets, and other mobile devices. Apparently, if your business website is not mobile-friendly, then it will have a negative impact on your SEO marketing campaign. Therefore, it is very important that you get in touch with SEO experts Cochin and ensure that your business website works flawlessly on every platform.


Keyword research is obviously of significant importance to any SEO campaign. However, finding out the right keywords for your startup and creating the content based on it may seem like a challenging task to the ones who are new to the world of digital marketing and SEO. This is where SEO experts Cochin and professional digital marketing companies can help you. They use the most modern keyword research tools to find the best matching keywords and phrases for your website and create captivating content based on that to help you secure a higher rank in the search engine results page.