Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be attractive, engaging, and it should also grow the interest of the target audience to your products and services.
It is significant to note that content marketing is one of the simplest and most effective SEO techniques that you can implement to grow your sales and to acquire a better rank in the search results page of Google. If your business wishes to establish a strong digital presence, which captures the imagination and attention of your target audience, then content marketing is the way to go.
A recent survey conducted by experts in the field of digital marketing revealed that the popularity of these types of contents would increase in 2018 and 2019.
- Social media posts – 45 percent increase
- News articles – 44 percent
- Videos – 43 percent
- Interactive articles – 31 percent
- Research content – 31 percent
- Blogs – 29 percent
- Business or work-related long form contents – 21 percent
- News related long contents – 17 percent
- Podcasts – 17 percent
It was also revealed that the most commonly produced type of content for marketing strategies in the year 2016 was blog posts. However, it is estimated that more digital marketers will incorporate the use of videos, news articles, and social media posts in the future.
Some of the content marketing strategies of 2018 that you need to keep a close eye on are as follows.
Several social media platforms such as Snapchat, YouTube, and Facebook have already started to offer easy-to-use live platforms to customers. You can make use of this live streaming method to raise awareness about your brand, product, and services.
An innovative technology advancement, which is slowly building a solid position on the digital marketing platform, is virtual reality (VR). You can use this new methodology to showcase the premium products and services of your business.
Online games have gained immense popularity over the last few years. Most of these reality-based games are made by using augmented reality. It is estimated that more businesses will make use of the augmented reality in the near future.
As you probably know, newsletters are one of the oldest tricks in SEO, which is used by both B2C and B2B marketers to build a connection with their audience, clients, and others. The recent email marketing success rate might urge digital marketers to implement this tactic too in their content marketing strategy.
Storytelling is the future content marketing strategies. Readers and audiences who have been stuffed with information neither have the patience nor the time to go through an uninteresting content. Therefore, you need to realize that the best way to feed contents to your audience is through storytelling.