A Few Trends Digital Marketing Saw In 2016

Digital Marketing
Digital Marketing Trends

The role of digital marketing is expanding rapidly and it has become more difficult to keep track of the changes taking place in the field. In digital marketing, continued learning is very important. If you are unable to find time to keep up with the changes in marketing trends and industry happenings, your efforts will be in vain. Here are a few of the most successful digital marketing trends of 2016.

Improved Social Search

Social media marketing is one of the fastest growing niches in the marketing field and the year 2016 has introduced improved search functionality. moreover, In late 2015, Facebook replaced website search with their own algorithm, which allows users to search all the public posts.

Twitter has also updated their advanced search capabilities and now they allow long tail keyword searches. Social search is much exciting for the marketers, as it allows brand contents to be discovered organically. Apparently, improved social search functionality has led to increased organic traffic.

Social search has also become an effective targeting and research tool. Marketers can look for any term on Facebook and search for public posts that use the particular term. The results of the search can be filtered by location, source, and date. This is to allow marketers find people who follow their brand or have posted comments and questions about their products and services, etc.

Live Video Streaming

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Changes In Marketing Trends

Another key player that emerged in 2016 is Live video streaming. Facebook launched Facebook Live in April. And in June, YouTube released a new feature for the various Live streams to be captured and served via the mobile app of the company.

The release of such services made Live streaming much easier than before. Digital marketers are making use of the simplified access to see positive outcomes like increased engagement and damage control. Live video streaming also helps businesses to promote a new product launch.

Real Time Marketing

Real time marketing is a new strategy that revolves around current and topical events. This marketing strategy is an effective method to earn a quick increase in website traffic and online visibility.

There are many ways to find trending topics these days. To name a few, Google Trends will offer you daily updates on popular searches, Twitter will help you know which hashtags are trending, and Facebook will let you know what are the popular topics currently.

Why You Should Go For PPC

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PPC Services

PPC (Pay per Click) is a successful tool for digital marketing campaign. Nevertheless, its benefits are often underestimated by small business owners, who think investing in such a strategy is not worth the pain. Yet in fact, PPC is the fastest way to grow your business in a profitable and controlled manner.

PPC, or sometimes known as PSA (Paid Search Advertising), comes under SEM (Search Engine Marketing). PPC and SEO are the best ways to target people using search engines. In PPC, the advertiser has to pay only when someone clicks on your advertisement. So, it lets you reach targeted viewers quickly by filtering them through selective keywords. Here are some key benefits of employing PPC practice.


Many people seek other alternatives due to the false impression that PPC campaigns are costly. It is true that you could end up wasting huge amounts of money without any result if you were not careful about how you spend. However, if you invest money practically, such as investing only a small portion at the start to observe the results, you could reap huge benefits out of your PPC project.

It is important to lower your CPC cost in order to achieve more profits with small investments. Optimization process is the fundamental component of PPC. You should invest more on profitable campaigns. As PPC takes time to get results, you could increase the budget on non-profitable campaigns in a hope that it will became favorable some day. Nevertheless, stop funding for such campaigns if the charts go further down.

It is a good option to have a peek at your competitor’s works before making a campaign for yourself, which would give you a better picture of the competition. It would also let you control your budget that can be allocated for keywords or viewers that are profitable.

Faster Results

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Pay Per Click

Compared to basic SEO tactics, the results of PPC are quite prospective. SEO is good at targeting traffic, but it needs time. PPC is the shortcut to success, but in order to get results, you should have to key in factors like quality products, high converting websites, and PPC campaigns that are highly optimized.

If you want to test your website and products’ effectiveness, Google AdWord can run a campaign and get up to 1000 targeted viewers to evaluate the results. PPC is suited for almost all types of business that provide time sensitive offers.

There are many PPC companies in India, which are having good reputation and results. It is always better to seek professional help rather than doing it by yourself.