5 Things you Should Know about Anchor Texts

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Anchor Text Variation

Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc. Having said that, it is better to use an anchor text that is relevant to the page it is linking to rather than having some generic text.

As per the web standard, a common anchor text will be shown in blue with an underline. However, you can change the color and underline of the text using HTML coding. Furthermore, if there are any links on the website without anchor text, they are known as URL anchor texts or naked URLs. Some of the terms associated with anchor text are described below

Anchor Text Variation

A large portion of links on the internet is usually naked URLs. This is because if all the web pages that link to your website have exactly the same anchor text, a Google spam filter will be triggered detecting it unnatural. That is why professional SEO services recommend anchor text variation with respect to long tail keywords.

Backlink Anchor Text

A backlink is defined as “the link from another website” and a backlink anchor text is defined as “the anchor texts used by other websites linking to your website”. These anchor texts or link labels will help the search engines to determine and verify the keyword relevancy that a web page must have, and then rank the page accordingly.

One-Way Anchor Text Backlinks

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User-Unfriendly Method

If one website links to another website using an anchor text backlink and the latter website does not link back to the former one, it is known as one-way anchor text backlinks. If a web page has a few one-way anchor text backlinks from a website with high rank on Google or Bing, that web page is believed to rank better on the search engine.

Excessive Anchor Text

A case of excessive anchor text occurs when there are many keywords in a page linking to various other web pages or the same page but with different anchor texts. This is considered as a “user-unfriendly” method and the search engines may even penalize you for this.

Spammy Anchor Text

If an anchor text on a page has no relation to the page on the website it is linking to, it is considered as a spammy anchor text. This is used mainly to make a temporary hike in web page ranking or to harm the website of competitors by doing negative SEO.

3 Creative Ideas to Rebrand your Blog in 2018

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Redesign The Site

A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.

If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.

A Brand Facelift

It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.

Redesign the Site

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Brand New SEO Strategy

Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.

Add a New Guest Author

Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.

NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

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Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Reasons Why Responsive Web Design is Crucial for SEO

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Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

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Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

How to Develop a Successful Local SEO Strategy for 2018

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Successful Local SEO Strategy

2018 is just around the corner and most of us have already started to plan our steps into the next year. If you are on the run as well, one of the most important things that you should address in that regard is your local SEO strategy. This is because experts in the field of digital marketing claim that approximately half of all Google searches are going to be locally related next year. So to help you out, below are a few local SEO mistakes that you should certainly avoid in the upcoming year, so that you can maximize your digital marketing efforts and steer way ahead of your competitors in 2018.

#1 Paying Zero Attention to Normal SEO Ranking Factors

It is a widely known fact local SEO is quite different when compared to normal SEO, but assuming that they are entirely different is a bad move. This is because there are several factors that influence both local SEO and global SEO and some of them are as follows.

Domain Authority

Not all businesses are equal and the ones with a higher domain authority will always receive a greater ranking on popular search engines like Google. So, put in extra efforts and work to improve the initial domain authority of your business by gaining quality external and internal links.

Search Results in CTR

It is seen that Google keeps a close track on the CTR to your business website from the Google search result page. This is to identify how your business is resonating with your target audience and other web users. Therefore, you need to adjust and maintain the On-Page SEO of your website, be it for local audience or global users.


Another crucial factor that is vital for the success of local SEO is backlinks. Factors such as the quantity and quality of your backlinks will play a critical role in determining the strength of your local SEO. Therefore, if you have not yet created an efficient link building strategy for your local users, it is high time to implement one.

#2 Not Adding Accurate NAP Information

One of the core metrics used by Google to rank websites in the search results page is NAP (Name, Address, and Phone Number). This means that you will need to publically display your NAP information consistently across all platforms. Note that search engines refer to the NAP information provided on your site with multiple sites such as Google My Business Page, Yelp, Yellow Pages, and others.

#3 Not Earning Local Reviews

Try to get high quantity, high diversity, and high-quality local reviews, as it can boost your local SEO efforts. Reach out to your existing customers and request them to write a genuine review for your prospective customers. It is significant to note that review signals account for approximately 10 percent of the local ranking factors.

#4 Not Claiming your Google My Business Page

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Normal SEO Ranking Factors

The first and most important thing you should do is to claim your Google My Business page because it accounts for about 15 percent of local ranking signals. A major proportion of the information used by Google to rank your site comes from the Google My Business page and not from the main website.

#5 Ignoring the Negative Local Ranking Factors

The last thing you should note is that there are several negative factors, which may affect the ranking of your local business website. This means that you should try to follow these following tips too.

  • Do not list your business in an incorrect category.
  • Do not use an inaccurate phone number and business address.
  • Avoid the use of UPS mail, PO boxes, and other digital addresses.

Above all, if you wish to lure in more customers to your local business, you will need to hire an expert SEO services provider that can bring you the desired results within the preset deadline.

NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

How Switching to HTTPS will Benefit SEO

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HTTPS Switching Benefit

Better security offered by a site will help it to gather more visitors. The security referred to here is HTTPS protocol, which is currently utilized by many websites in the web. HTTPS is an improvement over the plain HTTP protocol and several sites have made the switch citing far more user traffic and trust. Besides, Google has also come up recently proclaiming that switching a website to HTTPS will give it a small increase in the search rankings.

The latest algorithm updates by Google also give much preference to HTTPS sites and this will continue to increase in the future. In light of these findings, it is important to understand about the importance of HTTPS in SEO and its obvious benefits. As the best SEO services India, we care deeply about a secure web and carry out various measures to propagate the importance of switching to HTTPS.

What is HTTPS?

HTTP or Hypertext Transfer Protocol is a system that facilitates the transmission and reception of information over the internet. It is an application layer protocol, which does not give any preference to the how the contents are transferred from one point to the other. HTTPS or Hypertext Transfer Protocol Secure is an advanced version of the system and it offers protection to a site connection by means of authentication and encryption.

HTTPS works alongside the SSL (Secure Sockets Layer) to facilitate data interchange much safer. Usually, an HTTPS website would include the SSL 2048-bit key, that when incorporated into a browser, results in a more secure connection between the server and the browser. In a nutshell, HTTPS will not only offer the best experience to the user but also improved security in the data transfer.

How will HTTPS Benefit SEO?

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Better Security For Pages

A growing majority of users tend to avoid unsecured sites in favor of secure ones using HTTPS. This trend is also spearheaded by Google as it had earlier announced its intentions to make the web fully secure by prompting all sites to use HTTPS. In the SEO point of view, this has several advantages such as:

Improved Rankings – Google’s new decision to offer boos in rakings to HTTPS sites will certainly be helpful in SEO. Even though the rankings are on a minor scale, this is expected to increase in the future as a part of building up a highly secured web. HTTPS sites also load much faster than HTTP sites, thereby increasing the rankings.

Added Security – For SEO, the added security provided by HTTPS will benefit the websites by verifying its link with the server it is connected to. It provides strong encryption to all the communications that will offer protection to all the important user information like credit card numbers and browsing history. Besides, a more secure site will draw more visitors.

Referrer Data – Secure referral information is stored when traffic flows into an HTTPS site. In case of an HTTP site, this does not occur, which is yet another great advantage of HTTPS.

skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Why Every Business Needs A Social Media Manager

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Social Media Manager

Hearing the word “social media manager” in a job title brings a smirk or slight giggle to the face. Because they feel that social media is a fun and time-wasting thing to do during leisure hours. The thought of managing social media pages, writing social media content, and creating ads in these platforms might seem like a thing anyone can do if they could find some extra time.

However, this is not as easy as you may think of it.  It requires constant research, time, hard work, and a particular set of skills. Social media platforms are easily accessible, prevalent, and they have gradually become one of the crucial parts of any digital marketing campaign.

Every business or enterprise needs to have a good presence on social media platforms. Because a vast majority of their customers and potential customers are regular social media users. If companies want to stay in business, then they must be willing to go where their clients and potential customers are. And this is on social media platforms such as Facebook and Twitter.

Posting attractive images of products and services, writing compelling content about your offerings, and announcing new deals and promotional offers in social media platforms has been one of the major tactics used by digital marketers. This strategy has really paid off over the last years and many businesses were able to attract more customers.

However, social media constantly changes just as the rest of the web, which makes managing social media campaigns a nightmare for businesses. Running a company and simultaneously concentrating on the marketing aspects might not seem like an easy task. As a result, this is where a social media manager comes into play.

Importance of a Social Media Manager

A social media manager plays a crucial role in the success of your business and helps you to build and maintain the online reputation of your company. They daily interact with your customers and let them know more about your offerings. Although the exact duties can vary based on brand demand and industries, the below things are usually assigned to them.

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    Extensive Social Media Strategy

    Planning out an extensive social media strategy and achieving them one by one

  • Building an online reputation for your company
  • Developing the brand awareness
  • Responding, managing, and monitoring online reviews and feedbacks
  • Creating and publishing unique and highly relevant contents
  • Designing and managing social ad campaigns and promotions
  • Promoting website and blog contents through social posts, advertising, and more
  • Creating relevant topics to target potential customers
  • Monitoring trends in social media platforms and implementing the ones that will bring more benefit to your business
  • Developing connections and managing customer relations through social media platforms

It is crucial to note that an “SM” manager can bring a lot to your table than posting an occasional image or link to Facebook, Twitter, or LinkedIn. If you wanted to promote your business and stay ahead in today’s competitive market, hire an experienced social media manager today!

NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Google Panda Does Not Devalue But Adjusts Your Rankings

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Website Rankings

Google Panda is an update to the search result ranking algorithm of Google, that was released in February 2011. Google Panda focuses to lower the ranking of “thin” or “low-quality” websites to offer high quality websites at the top end of the Google search results page. Panda is one of the most important spam fighting algorithms and it is now a part of the core ranking algorithms of Google.

Google clarified in a statement that, “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

Garry Illyes, who is a Webmaster Trends Analyst of Google, recently said that with the latest changes to Google Panda, it adjusts or demotes the ranking of a website, rather than devaluing the site like the Google Penguin 4.0 update. When asked about the devaluing, he said, “[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.”

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Google Panda Update

The Penguin 4.0 update devalues links by ignoring them when opposed to penalizing or demoting the links. However, this is the way the Google Panda update works. Gary said that, “It is an adjustment. Basically, we figured that site is trying to game our systems, and unfortunately, successfully. So we will adjust the rank. We will push the site back just to make sure that it’s not working anymore.”

Earlier, Panda was believed to be a penalty, but it turned out to be a lot different. This algorithm measures the quality of a website to allow Google take into account the quality of the website while ranking the pages and adjust the ranking for the different pages accordingly. If the algorithm finds that most of the pages of a particular website are of poor quality, but still the site is ranked high in search engine result pages, Google will apply Panda demotion to that website.

My name is RD. After 5 years in SEO, I came to a conclusion that I had more than only one goal: to share my insights to the deserving for one. But to be a hero and save others, I had to become someone else. I had to be something else. I am RDtalks…

What Are The SEO Rules For 2017?

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Content Marketing

Search Engine Optimization rules shifts drastically every year, and you need to keep track of the changes to be on the top of the business. Many of the online marketers are investing large amounts in content but you should understand that the days of driving traffic to your website by stuffing keywords are long gone. SEO experts offer tips on making use of ‘some’ strategies to maximize content marketing investments.

Intention Is Everything

You do not need an exact keyword to offer relevant search results, says Cyrus Shepard, director of audience development at Moz. “In the old days, it was about getting the click. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re looking for when they’re on your site? Today it’s about the post-click activity. Not only do you have to get the clicks, but you have to satisfy user intent,” Shepard explains.

Keywords Are Not Everything

Including keywords in headlines is not much important now. Shepard says, “Google has gotten better about interpreting meaning. It used to be that if you wanted to rank for ‘best restaurants,’ you had to say ‘best restaurants’ three or four times. It’s still helpful to mention ‘best restaurants,’ but the semantic meaning is becoming much more important. Now you can just talk about great dining experiences, and the search engines will pick up on it.”

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Mobile Optimization

Seventy five percent of the search keywords are between 3 to 5 five words, so the headlines should be written accordingly. In the current scenario, if a user searches for a single word, he or she may not get the results that they are looking for. If you need quality results, you should make use of three-, four-, or five-word search queries. This should also be kept in mind while writing content.

Optimize For Mobile

Smartphones are very common these days, and many of us make use of smartphones to browse internet. This makes it very important to make sure that the content of your website is accessible in smartphones also. Ensuring that Google can understand the content shown in a mobile app is very important in SEO point of view.

Things To Note While Hiring An SEO Company

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Hiring SEO

There are several factors, which you should keep in mind before deciding on an SEO firm. Every other SEO company that you contact will be offering you same things, and you may end up choosing one randomly. But there are some things you should assess well before signing the agreement.

What You Need

Make a list of the things you need. SEO companies offer a variety of services like link building, link removal, content marketing, reputation management, a onetime SEO audit, ongoing SEO, PPC management, retargeting, etc. Fix your specific targets with SEO implementation; only then, you will be able to monitor whether the SEO services are helping you reach the goal or not.

Consult Multiple Firms

After fixing on your needs, consult an SEO firm and discuss about various possibilities and ways to achieve your target. Talk to different SEO companies on the same matter, and compare which team would be more helpful in meeting with your requirements. Consultation will be free of cost in most cases, so you can easily compare their details, offers, and packages.

History And Experience                             

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Benefits Of SEO

Collect information about the history and experience of the SEO company like their types of clients, years of service, and their current clients. Ask them if they have any previous experience in doing your type of job. If yes, then try to get their reference. In addition, search for customer reviews about the SEO company. A company who has good experience in the field will get your job done easily and quickly.

Set Your Budget

From all the information and data that you have collected from different firms, choose one that best suits your budget. Choose a firm that would not only be friendly with your expenses, but also provide optimum results in the scheduled timeframe.

Note that a good-looking website does not ensure a good SEO firm; some of the best SEO services India have average looking websites. Also, the first company that shows up on your search engine may not be the best company suited for your needs. Even having large number of employees or having a large turnover doesn’t mean that it is the leading SEO company Kerala. So choose your SEO wisely.