Some Important Tips for Optimizing Images on Web Pages

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Optimal File Size

The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information more precisely to the users. With the growing importance of images, it is necessary to formulate the right means of optimizing them for a web page.

Optimizing the images in a site has numerous benefits such as offering an enhanced user experience, faster page loads, and increased ranking both in the normal and image search results. Newer techniques adopted by search engines like visual search uses bots that can track down, identify an image, and relate it to the content. This makes it necessary to include image optimization along with the SEO strategies put forward for a site. The following are some tips to optimize images on web pages.

Abandon Stock Images, Use Original

One reason why a web page looks unappealing and lacks authenticity is due to the use of stock images. These generic stock photos are used by all kinds of websites and does not aid in rankings or making it stand out among other sites. Therefore, it is best to abandon the stock images and go for original, high-quality images. They can better relate to a user and thus influence the ranking. Moreover, they allow conveying the idea in a concise and authentic manner than stock images.

Go for Optimal File Size

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Focus On Alt Text

A key reason for slow page loading is due to the images. Large sized images can reduce the loading speed of a web page thus affecting the user experience, SERPs and image results. By reducing the file sizes of the images, it is possible to use them on a website without any degradation in quality. Imaging tools like Photoshop have a specific ‘Save for Web’ option that lets the user save the image in a format suited for the web.

Focus on Alt Text

Alt text or alternative text brings out the identity of the image when the cursor is placed over it. It can help users know about an image when any issues occur that prevents the image from loading properly. By including the right alt texts, the site can better rank in the search results by linking the keywords with the images.

An important part of image optimization is to add captions to the images. They appear below image and add context to the image that will help search engines understand it better. Moreover, adding a descriptive keyword centric file name to the image is important. This includes changing the file name of the image from the default name given by the camera, thus making it easier for search engines to identify the image.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Google Analytics Releases New Functions Offering User Centric Insights

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User Centric Insights

Businesses are working hard to meet the increasing customer demands and to offer them an experience that is personal and relevant. Most of the online marketers say that understanding the way users engage across various devices and channels is very important to success.

Google Analytics is a tool used by the best SEO providers across the world. Recently, new features have been added to Google Analytics that can help measure customer engagement in a better way. These features are discussed below.

User-Focused Reporting

The latest version of standard reporting will now include Users in place of Sessions. This can reframe the data for focusing on ongoing engagement. This can be especially beneficial at instances where users visit more than one time, when compared to the total number of sessions. Before this update, online marketers and SEO services had to build custom reports to make a good picture about user data.

The latest update can be enabled by selecting Admin, and going to Property Settings in Google Analytics. Turn on the toggle switch to Enable Users in Reporting. This will make the data appear in your report.

Audience Reporting

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User-Focused Reporting

Previously, there was no way to create and publish audiences in Google Analytics. The latest version now offers options to publish Audiences to reports. This feature will allow online marketers to have a cross channel view of the audiences. There are also options to add them as a dimension in segments, custom funnels, and custom reports or as a secondary criteria in reports.

User Explorer

This is a new tool added to Google Analytics and allows marketers to see the lifetime dimensions and metrics at user level. This feature can open up new details to marketers, like the number of transactions and the total time spent on the site. These details can be very much useful to online marketers to devise new marketing strategies.

Conversion Probability

The conversion probability calculation applies information from older transactions to offer the probability of a user will convert into a buyer in the future. Marketers can specify a date range to calculate the Average Conversion Probability based on a dimension.

It is reported that conversion probability is rolling out in beta to all the Google Analytics accounts in the upcoming months. There is also a new Conversion Probability Report showing the probability for all users.

TechStalker
An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

Reasons Why Responsive Web Design is Crucial for SEO

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Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

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Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Why you Should Hire SEO Experts Instead of Having an In-House Team

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Large-Scale Businesses

SEO is one of the most critical factors that can help a business to strengthen its online presence. Most of the small-scale and large-scale businesses all over the world incorporate the use of SEO techniques to lure in more customers to their products and services. This is because they are all aware of the fact that a well-implemented SEO strategy can bring immense value to their company and help them to earn more revenue.

However, several companies prefer to manage SEO on their own because they have a misconception that hiring a professional SEO company can be quite expensive. It is significant to note that if your employees lack the knowledge and skill to implement an effective strategy, then there is no point in wasting your resources, as you will not be able to secure a higher rank in the search results.

On the other hand, SEO experts with access to most modern SEO tools and have experience in dealing with different SEO techniques will be able to increase the rank of your website easily. If you are willing to do a little bit of research, you can find SEO experts who offer the best SEO packages to their customers for affordable prices. Below are a few more reasons that will explain why you should hire a professional SEO company instead of managing SEO on your own.

SEO can be Difficult

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When it comes to SEO, you will need to consider more than a few factors such as content optimization, effective backlinking, user experience, page load speed, and many more. In addition, you will also need to take care of your social media pages and create quality contents at regular intervals. Only an experienced and qualified SEO professional will be able to effusively implement and execute these tasks without fail, which means that it is best to seek the help of SEO experts.

SEO Is an Ever-Changing Landscape

It is crucial to note that the rules and techniques of SEO keep on changing on a regular basis, which implies that the world of SEO is truly dynamic. Therefore, if you are taking care of the SEO strategies of your business on your own, you will need to keep a close eye on the algorithm changes and latest rollouts. An amateur online marketer might not have the adequate expertise, time, and resources to optimize their site, as per the new updates of Google.

Mistakes can be Disastrous

Several amateur SEO analysts often fail to realize the fact that the implementation of wrong techniques or tactics can negatively affect the SEO rankings of their site. SEO experts are aware of these issues, which is why they restrain themselves from the use of these inaccurate SEO tactics. So, if you wish to boost the online presence of your business without any issues, it is best to hire a professional SEO company.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Progressive Web Apps and its Impact on SEO

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Progressive Web Apps

More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted its framework for offering better web experiences to the users. Meanwhile, developers at Google went a step further and created the Progressive Web Apps (PWA).

Progressive Web Apps is essentially a mix of both a website and a mobile app. It offers the user experience of an app on a mobile browser. The mobile web pages will feature the appearance and feel of an app along with its functionality. Besides, it will offer all the features of an app such as push notifications, offline usage, and adding as a shortcut to the devices’ home screen. PWA reflects a new change in the user experience of web pages and thus has immense value in SEO.

Speeds up Indexability

Progressive Web Apps, when integrated into an application, virtually increase the speeds in which they are indexed. From the SEO point of view, quick indexing means that the search engine would rank them better in the search results. This increased user experience meant that it will be indexed by Google much faster.

Enhanced User Engagement

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Enhanced User Engagement

Progressive Web Applications have several benefits over conventional web pages. It works much faster and offers an app like experience to the user thus enhancing their engagement. Faster loading speeds means better performance and conversion rates, which will surely reflect in the search engine rankings. PWA has other features as well that allow push notifications to alert the user quickly with a snapshot or summary of the message. This can considerably enhance the user engagement and promote better user experience.

Promotes Easy Navigation

With Progressive Web Applications enabled on an app, it can decrease the various steps that users need to take for interacting with the contents of the app. With PWA, the download times are reduced largely and does not reroute the user to the Play Store. This makes it much easier for the users to interact with a web page without signing in or involving in any other complicated procedures.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

5 Common Mobile SEO Mistakes that Affect Digital Marketing

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Common Mobile SEO Mistakes

As an overall majority of the users has switched to mobile devices for accessing the web, the demand for optimizing the sites to suit these devices has increased massively. Due to this, webmasters have resorted to a completely new range of techniques in SEO in order to optimize the sites for properly viewing in mobile devices.

Even though mobile SEO has acquired a new facet, it is surprising to see that people often give less attention to this feature. However, the popularity of mobile marketing means that failing to give adequate attention to mobile SEO can lead to disastrous results of low traffic and rankings. That is why you need to understand the importance of mobile content and implement every measure in order to optimize a web page for mobile devices.

It is seen that when focusing on mobile SEO, some people tend to make a few common mistakes that negate the effectiveness of their digital marketing strategies. So to help you out, below are 5 things that you need to avoid to get maximum results from the SEO strategy.

Lack of Responsive Design

Lack of a responsive design is one of the common mistakes in mobile SEO. Responsive design refers to the way that a website is made so that its content appears the same while accessing through any kind of device. Most websites fail to keep this point in mind, and as a result, do not go for a responsive web page layout. However, having a responsive design ensures that a website will run perfectly on any device, enhance user traffic from mobile devices, as well as aid in tracking and reporting the analytics.

Blocking File Indexing

Indexing is one of the most crucial aspects that influence the search experience. So failing to focus on the technical side of mobile SEO can negatively affect the website. One important technical aspect to consider is robots.txt, which instructs the search engine crawlers to properly index the web pages. Although some users switch off this Googlebot from indexing the files in order to optimize the site, the tactic often backfires and leads to a decline in web page rankings.

Slow Loading of Mobile Pages

Users accessing the web from mobile devices give priority to the speed by which a website loads. Therefore, a slow loading page can frustrate the users and thus negatively affect their user experience while also increasing the chance of visitors leaving the page before it is displayed. Search engines like Google also rank such slow loading pages low in the search results.

Absence of Rich Snippets

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Lack Of Responsive Design

Another common mistake in mobile SEO is neglecting the importance of rich snippets. Rich snippets feature in the search results and display important information from a website along with its other elements like page title, URL, and Meta description. Including rich snippets will certainly reward the website and can help in better capturing the interests of the users. It is also preferred by Google and integrating them into a website will surely increase the web page rankings and user traffic.

Issues with the Multimedia Content

Another common issue that can interfere with your mobile SEO strategies is the multimedia contents of a web page. Multimedia can surely make a site more engaging; however, you need to ensure that they run without any issues on all the devices. Any glitches or problems can slow down the website and thus affect the user experience. In fact, the growing number of viewers using mobile devices to view multimedia content these days means that such issues should be given the most priority and corrected as soon as possible.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

3 Outdated SEO Tactics That you Should Not Follow Anymore

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Outdated SEO Tactics

SEO is an ever-changing world and it is imperative to update and change the tactics followed to get the best results. However, many SEO companies still make use of outdated SEO tactics in hopes that they might still work. Such SEO practices may offer you some results, but adopting obsolete strategies will do you much harm in the long run. Detailed below are some of the outdated SEO tactics that you need to avoid at all costs.

Exact Match Domains

Exact match domains (EMDs) were a much used hot topic once. It was very easy to make a microsite on an EMD to rank much faster than the traditional branded domains. With an exact match domain, your domain will be matching the exact keyword phrase that you are targeting. In the past, they even ranked in a few weeks or a couple of days. However, EMDs totally lost its power when Google adjusted their algorithm and released a few updates. Nowadays, they are much likely to be flagged as spam, either manually or algorithmically.

Link and Article Directories

Link directories have become useless these days. However, niche specific high quality directories, which follow very strict editorial guidelines, are still relevant. Link directories had served as an efficient and effective way to categorize sites long before the search engines were so powerful and effective as they are now.

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Using Reciprocal Linking

In those days, link directories exploded in popularity as they helped to satisfy the appetite of digital marketers to have easy and fast links, and the crave of site admins to have additional revenue. However, they do not offer any real value to the users, and so, search engines started to ignore these directories gradually. With the evolution of search engines, the link directories lost their effectiveness and became a wasteland of low quality, useless links that can get your website penalized.

Reciprocal Linking

In the eyes of a search engine, a link to another website is a vote for that particular site, and so, reciprocal linking is like saying, “If you vote for me, I’ll vote for you.” Google and the other search engines see this as a manipulative link practice. However, many SEO companies and digital marketers still follow this practice and trade links blindly. Many of the links are simply dumped on resources or links page, or broken to categorical pages, which do not provide any value to the visitors. You should never follow this tactic though, as Google can now penalize your site for using reciprocal linking.

TechStalker
An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

Getting Started With Google AdSense

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Google AdSense Rejection

If you are new to the world of blogging, then you might have surely heard the word Google AdSense from fellow bloggers. Still, you might not have a good idea of what this service is and how you can benefit from it.

In simple words, Google AdSense is an advertising placement service by Google, which is exclusively designed for bloggers and website publishers who wish to display targeted image, video, or text ads on their web pages. If you link your website to Google AdSense, then you will be able to earn money when visitors click or view these advertisements.

Google manages and controls all the advertisements that pop up on your website. Due to its legitimacy, Google AdSense has more than tens of thousands of satisfied publishers and customers worldwide. In short, Google AdSense pays you well and on time.

More and more web users have started to create blogs in hopes of earning huge sums of money through Google AdSense. Since everybody is running behind it, Google decided to make the approval system of Google AdSense a bit strict. You might have heard several amateur bloggers and newbies claiming that Google rejected their AdSense application without any reasons. This is not the case though, as Google does not reject any legitimate applications, but only those that fall short on keeping up with its guidelines.

Below are some of the common reasons of Google AdSense rejection.

Insufficient Content

One of the most basic reasons why Google rejects an AdSense application from web users is unacceptable site content or insufficient content. If your website lacks enough content or text, Google will not be able to review it. Consequently, your dream of earning money through Google AdSense will not come to fruition. Moreover, the content in your website should not only be well written and grammatically correct, but it should also offer value to the readers of your blog.

Design of your Blog

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Design Of Blog

The design of your blog is another factor that plays a crucial role in getting Google AdSense approval. Websites that contain bright backgrounds with small text are hard to read and they fail to capture the attention of web users. Moreover, users also prefer not to visit such websites. Therefore, you need to put in extra efforts and design a neat and simple website that instantly captivates the attention of site visitors, before registering for Google AdSense.

No Contact Us, About Us, and Privacy Policy

If you want your website to get Google AdSense approval, then you will need to have some certain web pages such as Contact Us, About Us, and Privacy Policy on your website. The presence of these pages creates an impression that you are working as per the guidelines of Google and it may even make you seem like a professional to site visitors. In addition to that, you should also note that your website complies with the policies of Google AdSense regarding these pages.

If you own a good quality website with an impressive design and high-quality content, and have a good number of visitors, then getting Google AdSense approval will not be a challenging task for you. Get in touch with our experts to learn more about Google AdSense and how to benefit from it.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

How Switching to HTTPS will Benefit SEO

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HTTPS Switching Benefit

Better security offered by a site will help it to gather more visitors. The security referred to here is HTTPS protocol, which is currently utilized by many websites in the web. HTTPS is an improvement over the plain HTTP protocol and several sites have made the switch citing far more user traffic and trust. Besides, Google has also come up recently proclaiming that switching a website to HTTPS will give it a small increase in the search rankings.

The latest algorithm updates by Google also give much preference to HTTPS sites and this will continue to increase in the future. In light of these findings, it is important to understand about the importance of HTTPS in SEO and its obvious benefits. As the best SEO services India, we care deeply about a secure web and carry out various measures to propagate the importance of switching to HTTPS.

What is HTTPS?

HTTP or Hypertext Transfer Protocol is a system that facilitates the transmission and reception of information over the internet. It is an application layer protocol, which does not give any preference to the how the contents are transferred from one point to the other. HTTPS or Hypertext Transfer Protocol Secure is an advanced version of the system and it offers protection to a site connection by means of authentication and encryption.

HTTPS works alongside the SSL (Secure Sockets Layer) to facilitate data interchange much safer. Usually, an HTTPS website would include the SSL 2048-bit key, that when incorporated into a browser, results in a more secure connection between the server and the browser. In a nutshell, HTTPS will not only offer the best experience to the user but also improved security in the data transfer.

How will HTTPS Benefit SEO?

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Better Security For Pages

A growing majority of users tend to avoid unsecured sites in favor of secure ones using HTTPS. This trend is also spearheaded by Google as it had earlier announced its intentions to make the web fully secure by prompting all sites to use HTTPS. In the SEO point of view, this has several advantages such as:

Improved Rankings – Google’s new decision to offer boos in rakings to HTTPS sites will certainly be helpful in SEO. Even though the rankings are on a minor scale, this is expected to increase in the future as a part of building up a highly secured web. HTTPS sites also load much faster than HTTP sites, thereby increasing the rankings.

Added Security – For SEO, the added security provided by HTTPS will benefit the websites by verifying its link with the server it is connected to. It provides strong encryption to all the communications that will offer protection to all the important user information like credit card numbers and browsing history. Besides, a more secure site will draw more visitors.

Referrer Data – Secure referral information is stored when traffic flows into an HTTPS site. In case of an HTTP site, this does not occur, which is yet another great advantage of HTTPS.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

3 SEO Techniques to Drive More Traffic to Healthcare Websites

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Drive More Traffic

It is a widely known and accepted fact that an efficient digital marketing and SEO strategy is crucial to the success of every business and website. The same is applicable in the case of healthcare websites too. The way patients find a clinic or healthcare provider has entirely changed over the last decade or so. Today, patients prefer to search for healthcare providers and clinics online.

In fact, research and studies conducted by expert digital marketers and SEO experts revealed a shocking conclusion that approximately 86 percent of patients perform an online search before they book an appointment with a clinic or healthcare provider. These stats indicate that the online presence of healthcare clinics matters much to patients.

Apparently, if you have not yet adopted an SEO strategy for your healthcare website, it is high time you invest in one. A well-implemented SEO campaign will surely help to draw in more visitors to your website, which will in turn bring more patients to your clinic. Below are a few effective SEO techniques that help to drive more traffic to a healthcare website.

Combining JavaScript Tags

Several sites such as Twitter, Google+, and Google will ask you to install JavaScript code onto your site to boost certain processes. It is true that most of these functions are useful and it can even drive more traffic to your website. However, you will also need to consider that each one of the codes can pull down the speed of your site. This is why it is best to combine the JavaScript codes by using an accurate tool.

Harnessing the Power of Video Contents

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Combining JavaScript Tags

You might be a little bit surprised to hear the fact that YouTube is currently the second largest search engine. The number of searches YouTube receives in a month is more than 3 billion. Adding a YouTube channel for your healthcare service will help you to harness the power of video contents and help you to share valuable informative content to your audience in an engaging manner.

Optimizing High-Res Images

The high-resolution images that you have used in your website for promotional and marketing campaigns can sometimes hinder your SEO efforts. This is because large-size pictures significantly slow down the loading speed of a website. This can in turn affect the Google ranking of your site since users will not prefer to sit around and wait for your website to load; instead, they will look for other options. So, ensure that the images in your site have the right size, aspect ratio, and a decent resolution.

Several healthcare providers and clinics have a misconception that SEO is only for e-commerce sites or businesses, and hence they prefer not to implement any SEO strategy on their sites. The reality, however, is that if you wish to acquire more customers and stay ahead of your competitors, your healthcare website will surely need SEO.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows