Does Duplicate Images Invite Google Penalties?

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Search By Image Option

It is always recommended to create your own content in order to rank high in search engine. However, it will be almost impossible for retailers and affiliates to create original content every time, especially in case of images. So, whether pictures are considered as a duplicate content, will be one of the common doubts that are haunting most people who are in the online marketing and SEO field. This doubt is really prominent now, as Google is becoming more and more vigilant each day and growing very smart in discovering duplicated content.

What is Duplicate Content?

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” With every passing day, Google algorithms are becoming smarter and smarter to figure out the sites that are copying the content from other websites. The main criterions that are considered to determine the duplication include similar context, spotting texts that match with others, a similar order of context, etc.

There are times though, when you will have to copy the text from other sites, such as some quote or speech. In such cases, you can use them giving appropriate credit to that particular site using the <blockquote> tag so that it is not considered as duplication. In fact, the usage of this tag is increasing more these days, and it is a good option to rank high in search engines if used in the right way.

What is a Duplicate Image?

It is a big question whether Google or other search engines will be able to spot similar images that are located in different domains with different names. The answer to that is Yes, they can; in fact, there is a ‘Search by Image’ option in Google as well that reads the image and finds the tags related to it.

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Create Your Own Content

Anyhow, you might not be penalized for copying an image, as there are numerous reasons to use the similar image on different websites. Still, it will be hard to figure out those reasons for each and every situation. For instance, if you are the owner of an online site that sells the products of various brands, you can use the authentic images of those brands for marketing and you will not be penalized for that.

Besides, using stock library images and infographics of other sites to your own with a credit link to the author or creator is a good practice in Google’s eyes. Yet on the contrary, some websites are also penalized for copying the image; this is when a site uses any authentic image of another website in an unauthorized manner. This is usually termed as copyright infringement and is illegal.

Why Implement Text Ads in a Blog Layout Other than on the Sidebar

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Implementing Text Ads

A sidebar is a column that appears to the left or right of a blog post. Blog sidebars are classic web page layout designs. For online marketers, it is often the place to put text ads or Pay-Per-Click (PPC) adverts in a bid to lure visitors to a landing page in response to clicks. Since it serves as a space to bait clicks, sidebars have been favored by bloggers and SEO professionals as a means to generate traffic on a lead capture page.

Digital marketers often come up with call-to-action buttons and keyword optimized content to make full use of landing pages meant for online marketing campaigns. Often, most of such web pages have a layout without sidebars. Instead, designers implement call-to-action buttons below or above the fold, or on the lower or upper half of the web page.

Using external links on blog sidebars would lure clicks, thus many web designers favor using it on blog layouts; also because it contributes to landing page conversion. Since blogging is now a popular way to make money, many bloggers prefer using text ads on sidebars as well. However, making sidebars into a space for putting extensive text ads or call-to-action buttons may affect user experience say bloggers & SEO professionals. Besides, since the purpose of a blog is to provide information to readers, not necessarily to click-bait, it will not be a bad idea to use call-to-action buttons and text ads elsewhere.

This does not mean that bloggers should get rid of text ads entirely, but should make use of other areas of a blog page to follow the best SEO practices. Even pro digital marketers, who feel that sidebars can be cleared from web design layout, recommend using call-to-action buttons on other areas.

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Call-To-Action Buttons

Several things make up the sidebar content in a blog, including an author’s bio, follow buttons that lead readers to social media sites, newsletter feeds used in email marketing, signup forms, and ads. However, to use the space to the maximum benefit, the author bio can be reduced to a line below blog title alongside the author name and photo. Apart from that, you can make use of social media buttons above the fold so that readers can navigate through them easily.

Targeted ads and banners can be placed below the fold or in the article body if you insist. You can make such minute layout changes with the help of a professional web designer, who can also provide split testing to experiment and find out the best-performing layout.

Features to Look for While Choosing an SEO Package

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Keyword Research

There are many digital marketing companies in the market that offer the best SEO packages catered to the specific needs of their clients, which are bundled up with the latest services in the field. Apparently availing any such SEO package, which has all the tools and strategies to boost your website rankings and performance in the SERPs, will help for the betterment of your website and will save you a lot of time and resources. However, different companies offer different packages, and that might make it more challenging and confusing to choose the perfect option for you. So to help you out, below are some of the important services that you must look for in your SEO package.

Technical Audit

The technical infrastructure that includes the current architecture and the content management system of your website is crucial for the accomplishment of your SEO campaign. So, prior to optimizing your website, a good SEO consultant will do the technical audit of your website in order to figure this out. The technical audit may include analysis of the off page and on page elements as well to ensure that there are no technical obstacles in the way of your online success.

Note that both on page and off page optimization are very important to boost the ranking and position of your website on search engines. As a validation, the search engines mainly look for a web references or backlinks, and your site will get ranking as per the positivity of these factors. So, try to include the link building citation building service also in your package.

Keyword Research

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Choosing SEO Package

Keyword research is really crucial to the success of your brand promotion, and hence, it is an inevitable component of all the best SEO packages. The number of keywords will obviously depend on the type of package you choose. However, make sure that your SEO services provider uses a variety of techniques to find out the best keywords related to your brand, so that it can drive the maximum traffic to your website.

SEO Copywriting

This is another service, which must be included in your package if you want to reap optimum results from your SEO campaign. It is to be noted that incredible skills are required for writing an optimized copy for the website, as the keywords must be inserted into the content naturally, strategically, and seamlessly. In fact, the keywords and phrases must be included in the content in such a way that the readers are engaged throughout the copy. Additionally, the search engine spiders must also be able to detect the keyword presence when crawling the page.

A Few Tips on Image Optimization in SEO

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Image Optimization Tips

Image optimization is one of the best SEO tactics that helps to increase the traffic to a particular website as well as the web page rankings. The power of an image to deliver more ideas about the topic to the clients rather than thousands of words contributes to this.

Images are capable of raising the traffic to the website through image search also because of its inclusion in universal search results. Hence, image optimization in SEO helps to make searching things in the web more user-friendly, and as a result, ropes better rankings for the website in search results page. Below are some useful tips on image optimization in SEO.

Find the Appropriate Images

Always try to choose the right image that is relevant to the content on your web page rather than using some random ones. If the image is credible, users may share or embed the images to their blog as well, resulting in more backlinks to your website. Remember, images play a major role in selling your content, so do not mislead your users with wrong images.

Try to Include Keywords in the File Name

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Include Keywords In File Name

Just as you include keywords in the post URLs of the page, it is necessary to choose a filename for your image that includes the keyword as well. However, make sure that the name also reflects the idea, which you want to deliver by means of the image. This will help the search engines to determine the relevancy of the image on your web page. Furthermore, always use common file types like PNG, JPEG, BMP, and GIF files, which are easy on the browser resources.

Perfect Anchor Text

Anchor text plays a key role in the ranking of your image for keywords, especially if you plan to link to images through text. Try to use any descriptive anchor text that portrays the image that you used; this will also help a user find your page much easily. That is, if you use generic terms like ‘photo’ or ‘image’ in order to link a photo, search engines will not provide much relevant information about that particular image.

Apart from that, use proper alt texts or alt tags to your images. Using alt tags is another way to let the search engine understand the relevancy of the image on your web page. Besides, search engines are not capable of determining the content of an image, and they usually read it through the alt tag and anchor text.

Performing Keyword Research in 2018

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Know Your Audience

The constant developments and innovations in the field of digital technology have brought significant changes to the marketing strategies over the years. One of the prime examples of this is SEO. Google is constantly introducing new tools and rules to make the life of internet users a lot easier. However, the downside is that the arrival of some of these new tools and rules might make the life of digital marketers a bit difficult.

For instance, let us assume that you have nailed the SEO of your website, and then a sudden update or new set of rules introduced by Google makes it all go erratic. Of course, keeping with the regular Google updates and making necessary changes to your website would save you the pain, but that might seem like a challenge if you are handling everything on your own. That is why most businesses hire an expert SEO service provider to do the job for them.

The year 2018 has brought some expected changes to the digital marketing arena. A lot of stress is on content marketing and keyword planning these days. So to help ease things, below are a few keyword research tips SEO experts recommend to follow in 2018.

Know your Audience

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Check Your Competition

You should always remember the fact that the keywords that you choose should be entirely based on your target audience. Therefore, you will need to put in extra efforts and understand what your target audience really needs. If you are able to identify what your potential customers are interested in and what they like, then you will be able to easily identify the right type of keywords with utmost ease.

Use Google’s Tools

Until a decade ago, most businesses had to conduct intensive studies and research to identify the needs of their target audience. Thanks to the latest technology innovations and tools, we no longer have to carry out such difficult researches manually. Tools such as Google Trends and Google AdWords can make the research process extremely comprehensive and instantaneous. Moreover, these tools can give you valuable insight to any keyword and even help you with more suggestions.

Check your Competition

Let us assume that you have already figured out more than a few keywords for your website. Type one of these keywords into Google and check the websites that appear in the top of Google’s search results page. These are your competitor sites, so take a good look at these websites and try to learn what is giving them a competitive edge. You can get help from SEO experts to analyze your site and compare it with your competitors’, which will help you know the strengths and weakness of your competitors’ SEO strategy.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Trends that will Shape Content Marketing in 2018

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Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be attractive, engaging, and it should also grow the interest of the target audience to your products and services.

It is significant to note that content marketing is one of the simplest and most effective SEO techniques that you can implement to grow your sales and to acquire a better rank in the search results page of Google. If your business wishes to establish a strong digital presence, which captures the imagination and attention of your target audience, then content marketing is the way to go.

A recent survey conducted by experts in the field of digital marketing revealed that the popularity of these types of contents would increase in 2018 and 2019.

  • Social media posts – 45 percent increase
  • News articles – 44 percent
  • Videos – 43 percent
  • Interactive articles – 31 percent
  • Research content – 31 percent
  • Blogs – 29 percent
  • Business or work-related long form contents – 21 percent
  • News related long contents – 17 percent
  • Podcasts – 17 percent

It was also revealed that the most commonly produced type of content for marketing strategies in the year 2016 was blog posts. However, it is estimated that more digital marketers will incorporate the use of videos, news articles, and social media posts in the future.

Some of the content marketing strategies of 2018 that you need to keep a close eye on are as follows.

Live Streaming

Several social media platforms such as Snapchat, YouTube, and Facebook have already started to offer easy-to-use live platforms to customers. You can make use of this live streaming method to raise awareness about your brand, product, and services.

Virtual Reality 

An innovative technology advancement, which is slowly building a solid position on the digital marketing platform, is virtual reality (VR). You can use this new methodology to showcase the premium products and services of your business.

Augmented Reality

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Social Media Posts

Online games have gained immense popularity over the last few years. Most of these reality-based games are made by using augmented reality. It is estimated that more businesses will make use of the augmented reality in the near future.

Email Newsletters

As you probably know, newsletters are one of the oldest tricks in SEO, which is used by both B2C and B2B marketers to build a connection with their audience, clients, and others. The recent email marketing success rate might urge digital marketers to implement this tactic too in their content marketing strategy.

Storytelling

Storytelling is the future content marketing strategies. Readers and audiences who have been stuffed with information neither have the patience nor the time to go through an uninteresting content. Therefore, you need to realize that the best way to feed contents to your audience is through storytelling.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

How Linking SEO and UX will Generate Positive Results

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Combining SEO And UX

Over the last few years, the way a user searches and finds content on the web has considerably changed. Most users tend to focus more on the design and the interface of the page that helps them to effortlessly navigate the page and find relevant content. Websites that fail at this crucial aspect are often disregarded by users, which in turn lead to low conversion rates. User engagement has become the key and UX plays a dominant role in this very aspect.

As SEO has progressed with newer developments and search engine upgrades, it is now giving priority to UX and user engagement. SEO can help in the rankings and conversion while an intuitively designed UX will help the user get what they want and aid in easy navigation across the web pages. The two approaches, when combined together, can generate results that are more fruitful and make the web more dynamic and helpful for users.

Relation between SEO and UX

The primary focus of UX is to ensure that users can effortlessly navigate through a site and find the relevant content that they are looking for. In this area, SEO can be of crucial help, as it can give insights into how to redesign the site for an overall increase in the user experience. The data gathered from users regarding their behavior and patterns of search can help in designing a website with the best UX.

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Good UX Implementation

Besides, the data gathered from SEO analysis provides information regarding shortcomings in any sections of the webpage, which can be then rectified. What an effective UX does is it creates a seemingly smooth experience for users when accessing a site. A website that has less bounce rate is a sign of good UX implementation, which can help in its rankings by earning a place in the good lists of Google.

UX can ensure a smooth navigation of the site that can aid Google in quickly indexing the content. In addition, it can greatly improve the site speed, readability, and provides a more responsive design that allows the site to rank better in search results. Thus, it has become clear under the current context of search engine preferences that UX and SEO are actually the same sides of a coin.

Having a website with proper SEO and UX can elevate its rankings greatly and serve its purpose well. Implementing a strategy that involves a close linking of both SEO and UX can help redefine the website and make it more productive and successful. Moreover, the shared data gathered from both UX and SEO can aid in identifying any limitations and overcome them to keep the website updated with the trends of the time.

3 Creative Ideas to Rebrand your Blog in 2018

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Redesign The Site

A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.

If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.

A Brand Facelift

It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.

Redesign the Site

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Brand New SEO Strategy

Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.

Add a New Guest Author

Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

The Advantages of HTML5 with Respect to SEO

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Enhanced Multimedia Support

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It comes with a set of new features and development that prove to be useful for SEO and user experience as well.

Its growth has led search engines to adopt it as well, and as a result, HTML5 will further influence SEO in the near future. In fact, experts say that its features can radically improve the search results and the overall experience of the using the web. That is why understanding HTML5 and its many new features will be of immense help to digital marketing specialists, and help them in formulating an effective SEO strategy that is in tune with the latest developments.

Enhanced Multimedia Support

With HTML5 comes advanced multimedia support for a variety of content such as video, audio, typography, animations, interactive applications, and drawings. This wide support is offered in HTML5 without the need for additional plugins and enables the browsers to seamlessly play videos. Search engines can index and search HTML5 videos more quickly, thus enabling to play videos fast without a plugin and eliminates buffering in slow connections.

Geolocation Microdata

HTML5 comes with support for geolocation microdata that enables location-based be better indexed. Google now considers geolocation as a crucial metric within its mobile search engine ranking algorithm. The geolocation microdata uses the reviews, ratings, and events to determine and index them. Based on the geolocation, search engines can offer a customized experience to the users regarding queries such as movie sites, sports, online retail stores, etc.

Improved Rich Snippets Support

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Improved Rich Snippets

HTML5 provides improved support for rich snippets that can provide advanced search engine results. It can help offer structured information of the web pages such as the ratings, reviews, price range, and review counts. Search engines now increasingly prefer rich snippets and this improved support will aid in SEO significantly.

Newer Semantics

With HTML5, there is a more refined code base and semantic elements. Using these elements allows the organization of the content in a more structured manner. This can make it easier for search engines to index and search the web pages more efficiently due to the refined code. Moreover, the sites will experience faster loading thus improving the browsing experience and the overall rankings.

Mobile Optimization

Another greatest benefit of HTML5 for SEO is its support for mobile devices. HTML5 allows in creating an improved responsive site that can function well when accessed from all kinds of devices. Google has also put preference for HTML5 over Flash and the better integration of HTML5 for mobile devices will surely help in the rankings.

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skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

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Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic