SEO or Search Engine Optimization, simply put, is the process of taking a website to the top of a search engine results page. The active optimization of a website on both internal aspects (On Page SEO) as well as external aspects (Off Page SEO) improves the credibility and influence of a website, thus driving positive results from the search engines. This in turn, improves the website ranking and generates more traffic to the website.
Optimizing a web page as per the search engine guidelines can vary greatly; where some want their focus to be on the local market, others would like to go global. Consequently, it calls for a proper SEO plan and execution strategy. Our SEO training course will guide you how to implement the best SEO practice for a website, right from the initial planning phase to the recurrent performance tracking and updating.