If you have a little knowledge on SEO marketing technique, then you will be aware of the fact that Google has a tendency to update their strategies on a regular basis. A recent announcement from Google indicates that they are planning to consider the indexing of mobile versions of a website first over that of desktop.
Experts claim that this is an incredible move, which will help the SEO professionals to significantly improve the search engine ranking of their websites. If you were planning to optimize the web contents of your website based on the changes introduced by Google, then here are a few things you should certainly know.
Google’s Mobile-First Indexing
It is of vital importance to understand what the mobile-first indexing of Google is actually, because it will help you get an insight into the latest changes announced by Google. You might be aware of the crawling stage introduced by Google in order to add web pages to the indexing criteria, where Google bots served the purpose of surfing the pages in order to follow the links to your website. Initially, Google considered desktop-websites for crawling. However, that part is about to change now.
The recent announcement from Google confirms that the search engine will prefer mobile versions of a web page to its desktop counterpart, and crawl the mobile version first. Experts claim that this recent change will bring numerous benefits to the search engine and to the end users, as most people look for products and services on their smartphones these days.
If you are new to the world of SEO and website optimization, then it might be a little difficult for you to imagine or visualize on how web pages will appear on your mobile device. Experts even note that desktop-friendly links might not be able to bring the desired results on your mobile devices. This is because Google bots are not capable of recognizing the links, which are not present in your web page when it shifts to the mobile version.
A number of parameters are being used by Google to rank a website and if your website is not mobile-friendly, then it will surely face a great challenge of losing the rankings. Although Google will consider the desktop version, you might end up losing the race with millions of mobile-optimized websites in the niche.