WordPress has become the most preferred open source content management system for creating and hosting websites. The intuitively laid out features of WordPress enable anyone new to web designing in coming up with a decent looking website or blog quickly. However, having an exceptionally well-designed web page and layout does no good in making the site accessible on the web if it lacks proper Search Engine Optimization features.
The absence of effective SEO can cause the website to get poorly ranked in the search results of popular search engines. One can rely on an SEO specialist to do the job but WordPress comes with its own search engine optimized plugins, which will assist in effectively optimizing the website and running it smoothly. Below are some of the most popular and effective WordPress SEO plugins that are essential for any website.
Yoast SEO is one of the most popular and sought over plugins in WordPress, and it offers a complete range of SEO solutions. It does not require any coding expertise, yet offers the ability to optimize a WordPress website skillfully. Any non-professional who is unaware about the many concepts and elements of SEO like meta descriptions, keywords, and site titles can optimize their site effortlessly using this plugin.
Yoast SEO provides various features to the users like writing categories, archives, and title tags. It also features Open Graph meta data, sitemaps, ping search engines, and Twitter Cards while updating the website.
Google XML Sitemaps
Google XML Sitemaps is another important SEO plugin in WordPress. It enables the indexing of the site by Google for proper ranking. By using this plugin, sitemaps are generated automatically when new contents are created. This will keep the website constantly updated for easier accessibility by search engines. However, as Yoast SEO plugin has an integrated sitemap in it, you won’t have to install or use the Google XML Sitemaps plugin separately.
Google Analytics by MonsterInsights is an amazing SEO plugin that allows you to monitor the status and performance of a website. Using this plugin requires a Google Analytics account and some basic understanding. This plugin inserts a tracking code onto the website pages that sends relevant data for measuring the outbound and internal link tracking, user demographics, etc., to the Google Analytics account.
LinkPatrol is a highly useful plugin available for WordPress to manage the outbound as well as inbound links on a website. This is important since link building is another important strategy for ensuring a proper web optimization strategy. LinkPatrol plugin allows you to accurately check the links quality, clean up spammy links, as well as develop proper relevant anchor texts.