Analyzing the target audience is an essential component of SEO to get the best results. The amount of traffic that happens in a site is crucial for determining the strategies that are implemented for the sake of ranking and in identifying any faults. This will aid in effectively deploying the keywords as well as in identifying the type of audience that visits a site.
There are various conventional methods to determine the target audience. However, this is difficult and may not always bring accurate results. Still, you can use several tools for ascertaining the target audience in your site.
Google Trends is one of the most useful tools available to identify and evaluate the audience that visits a site. It is useful for those requiring a basic search volume trend line and any of the ideas related to a specific region. Google Trends will display many of the keyword search volume trends that have been prevalent in the search engine since the year 2004. With that, users can specifically access the data of particular time or of different countries.
Google Insights for Search is another valuable tool that provides detailed information regarding the interest level of people in different regions. Moreover, it can also provide useful information concerning any of additional search terms related to the keywords used in a website. This tool will help in preventing the use of terms that remains unpopular in a targeted area. It also provides accurate information about the geographic location of the target audience.
Quantcast is another useful tool available out there. This tool provides you with details of relative traffic and visitor demographics of any site. This tool aid is more useful if the sites are quantified because it enables in accessing accurate traffic and demographic information concerning the site. Quantcast can also be used to obtain the necessary sample data. This can further use to know more about the visitor demographics.
Compete is a tool that offers an accurate analysis into the traffic of competing sites. Pro account has many unique features like visitor demographics and search trends. When you use it on websites which are related to your site, this tool becomes highly effective.
Bing xRank is particularly useful for better understand and compare the search trends in two search engines such as Google and Bing. This tool is especially useful for understanding the search volume trends that are prevalent on Bing.