Why you Should Hire SEO Experts Instead of Having an In-House Team

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Large-Scale Businesses

SEO is one of the most critical factors that can help a business to strengthen its online presence. Most of the small-scale and large-scale businesses all over the world incorporate the use of SEO techniques to lure in more customers to their products and services. This is because they are all aware of the fact that a well-implemented SEO strategy can bring immense value to their company and help them to earn more revenue.

However, several companies prefer to manage SEO on their own because they have a misconception that hiring a professional SEO company can be quite expensive. It is significant to note that if your employees lack the knowledge and skill to implement an effective strategy, then there is no point in wasting your resources, as you will not be able to secure a higher rank in the search results.

On the other hand, SEO experts with access to most modern SEO tools and have experience in dealing with different SEO techniques will be able to increase the rank of your website easily. If you are willing to do a little bit of research, you can find SEO experts who offer the best SEO packages to their customers for affordable prices. Below are a few more reasons that will explain why you should hire a professional SEO company instead of managing SEO on your own.

SEO can be Difficult

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Modern SEO Tools

When it comes to SEO, you will need to consider more than a few factors such as content optimization, effective backlinking, user experience, page load speed, and many more. In addition, you will also need to take care of your social media pages and create quality contents at regular intervals. Only an experienced and qualified SEO professional will be able to effusively implement and execute these tasks without fail, which means that it is best to seek the help of SEO experts.

SEO Is an Ever-Changing Landscape

It is crucial to note that the rules and techniques of SEO keep on changing on a regular basis, which implies that the world of SEO is truly dynamic. Therefore, if you are taking care of the SEO strategies of your business on your own, you will need to keep a close eye on the algorithm changes and latest rollouts. An amateur online marketer might not have the adequate expertise, time, and resources to optimize their site, as per the new updates of Google.

Mistakes can be Disastrous

Several amateur SEO analysts often fail to realize the fact that the implementation of wrong techniques or tactics can negatively affect the SEO rankings of their site. SEO experts are aware of these issues, which is why they restrain themselves from the use of these inaccurate SEO tactics. So, if you wish to boost the online presence of your business without any issues, it is best to hire a professional SEO company.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

5 Common Mobile SEO Mistakes that Affect Digital Marketing

SEO Services Cochin
Common Mobile SEO Mistakes

As an overall majority of the users has switched to mobile devices for accessing the web, the demand for optimizing the sites to suit these devices has increased massively. Due to this, webmasters have resorted to a completely new range of techniques in SEO in order to optimize the sites for properly viewing in mobile devices.

Even though mobile SEO has acquired a new facet, it is surprising to see that people often give less attention to this feature. However, the popularity of mobile marketing means that failing to give adequate attention to mobile SEO can lead to disastrous results of low traffic and rankings. That is why you need to understand the importance of mobile content and implement every measure in order to optimize a web page for mobile devices.

It is seen that when focusing on mobile SEO, some people tend to make a few common mistakes that negate the effectiveness of their digital marketing strategies. So to help you out, below are 5 things that you need to avoid to get maximum results from the SEO strategy.

Lack of Responsive Design

Lack of a responsive design is one of the common mistakes in mobile SEO. Responsive design refers to the way that a website is made so that its content appears the same while accessing through any kind of device. Most websites fail to keep this point in mind, and as a result, do not go for a responsive web page layout. However, having a responsive design ensures that a website will run perfectly on any device, enhance user traffic from mobile devices, as well as aid in tracking and reporting the analytics.

Blocking File Indexing

Indexing is one of the most crucial aspects that influence the search experience. So failing to focus on the technical side of mobile SEO can negatively affect the website. One important technical aspect to consider is robots.txt, which instructs the search engine crawlers to properly index the web pages. Although some users switch off this Googlebot from indexing the files in order to optimize the site, the tactic often backfires and leads to a decline in web page rankings.

Slow Loading of Mobile Pages

Users accessing the web from mobile devices give priority to the speed by which a website loads. Therefore, a slow loading page can frustrate the users and thus negatively affect their user experience while also increasing the chance of visitors leaving the page before it is displayed. Search engines like Google also rank such slow loading pages low in the search results.

Absence of Rich Snippets

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Lack Of Responsive Design

Another common mistake in mobile SEO is neglecting the importance of rich snippets. Rich snippets feature in the search results and display important information from a website along with its other elements like page title, URL, and Meta description. Including rich snippets will certainly reward the website and can help in better capturing the interests of the users. It is also preferred by Google and integrating them into a website will surely increase the web page rankings and user traffic.

Issues with the Multimedia Content

Another common issue that can interfere with your mobile SEO strategies is the multimedia contents of a web page. Multimedia can surely make a site more engaging; however, you need to ensure that they run without any issues on all the devices. Any glitches or problems can slow down the website and thus affect the user experience. In fact, the growing number of viewers using mobile devices to view multimedia content these days means that such issues should be given the most priority and corrected as soon as possible.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Dominating SEO Trends you Need to Watch For

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Utilizing SERP Features

SEO has grown into a complex science today and its ever-changing nature makes it really challenging. As popular search engines try hard to improve the quality of the results, some of the ranking factors lose its value and some of them become more important. In fact, entirely new ranking factors can also appear from nowhere. Still, some of the web page ranking factors still rule the digital marketing arena. Below are a few such dominating trends that would help your SEO strategies gain momentum in the days to come.

Bring SERP Features into Play

Number one organic ranking is no longer the best way to get much traffic to your website. The SERP features like knowledge panels, local packs, featured snippets, etc., are stealing the show, and people click on such results on the organic search results. With the SERP features, it has become important to track the rankings of your website inside these features and monitor them that apply for your keywords.

Learn the Use of Structured Data

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Use Of Structured Data

Structured data is a HTML formatting way that makes use of specific vocabulary. It tells search engines how to interpret the content of your web page and how to display the same in the search engine result pages. Structured data can help you to improve the search listings via rich snippets and knowledge graph panels. In fact, studies show that rich snippets can help in boosting the CTR of your listings by about 30%.

Focus on Content, Always

It is really difficult to convince Google that your website has great content when it does not have. Your site can also be penalized for trying it. Google makes use of many ways to assess the quality of content shared on your web pages. In fact, Google looks at numerous pages and the terms that are used in them to decode the content and decide if the content shared in your web page would be relevant to the end user. Therefore, to ensure that your content is appropriate, comprehensive, and beneficial to the user, you need to research the pages that rank high in your niche and look for the features that they have in common.

Apart from these three things, keep an eye on the page speed of your website. Speed is not only a ranking signal but also a user interaction factor. As per Google, a web page should load in less than three seconds. To find the loading speed of your web page, you can take the page speed test of Google. If you see any problematic factors in the test, you can click on it to expand it and to have advices on fixing it.

TechStalker
An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

How RSS Feeds Helps in Formulating an Effective SEO Strategy

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Digital Marketing Techniques

Increasing the ranking of a website simply means making it more visible in the search engine results page, thereby generating more user traffic. This is one of the fundamental goals of SEO, and it strives to optimize the sites for ranking higher in the result pages of popular search engines like Google. A low ranking can negatively affect the user traffic on to a website that can further have an adverse influence on the business or service. For this very purpose, SEO uses a combination of both tried-and-tested strategies and modern digital marketing techniques.

Most of the new techniques for improving the rankings are developed in accordance with the ongoing trends and updates in search engine algorithms as well as user behavior. Using RSS Feeds is one such way to increase the rankings of a website.

RSS Feeds have become one of the most important tools used in SEO and increasingly used by webmasters to formulate the right strategies for ranking a site. In fact, most of the SEO packages rely on such techniques to clearly rank a website on top and generate more traffic.

What is RSS?

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RSS Feeds And SEO

RSS (Really Simple Syndication or Rich Site Summary) refers to an XML based format intended for the distribution of content. It allows users to get access to all the latest updates on a website without the need to check the site each time. The updated contents are delivered via an RSS Feeds, which is easily accessible and gives all the latest updates. A majority of the websites has the provision for RSS Feeds and subscribing to it will help the users with access to the latest content in a quick amount of time.

RSS Feeds and SEO

The relation between RSS Feeds and SEO is inseparable, that most webmasters have resorted to maintaining them in order to help in the rankings. As search engines mostly prefer updated and original content, RSS Feeds are ideal for increasing the visibility of the site in the search results. Adding the feeds to the websites’ page code will enable the search engines crawlers to evaluate the updated contents and thus help in moving the rankings up.

A regular upkeep of site contents is sought over by search engines, and this helps improve their visibility to rank higher on the result pages. Using RSS Feeds will continually refresh the site with updated contents sourced from within or external sources without the need to manually update each time. Moreover, it is much easier to implement RSS Feeds into a website and therefore is a viable option to better rank a site.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

How to Develop a Successful Local SEO Strategy for 2018

SEO Experts Cochin
Successful Local SEO Strategy

2018 is just around the corner and most of us have already started to plan our steps into the next year. If you are on the run as well, one of the most important things that you should address in that regard is your local SEO strategy. This is because experts in the field of digital marketing claim that approximately half of all Google searches are going to be locally related next year. So to help you out, below are a few local SEO mistakes that you should certainly avoid in the upcoming year, so that you can maximize your digital marketing efforts and steer way ahead of your competitors in 2018.

#1 Paying Zero Attention to Normal SEO Ranking Factors

It is a widely known fact local SEO is quite different when compared to normal SEO, but assuming that they are entirely different is a bad move. This is because there are several factors that influence both local SEO and global SEO and some of them are as follows.

Domain Authority

Not all businesses are equal and the ones with a higher domain authority will always receive a greater ranking on popular search engines like Google. So, put in extra efforts and work to improve the initial domain authority of your business by gaining quality external and internal links.

Search Results in CTR

It is seen that Google keeps a close track on the CTR to your business website from the Google search result page. This is to identify how your business is resonating with your target audience and other web users. Therefore, you need to adjust and maintain the On-Page SEO of your website, be it for local audience or global users.

Backlinks

Another crucial factor that is vital for the success of local SEO is backlinks. Factors such as the quantity and quality of your backlinks will play a critical role in determining the strength of your local SEO. Therefore, if you have not yet created an efficient link building strategy for your local users, it is high time to implement one.

#2 Not Adding Accurate NAP Information

One of the core metrics used by Google to rank websites in the search results page is NAP (Name, Address, and Phone Number). This means that you will need to publically display your NAP information consistently across all platforms. Note that search engines refer to the NAP information provided on your site with multiple sites such as Google My Business Page, Yelp, Yellow Pages, and others.

#3 Not Earning Local Reviews

Try to get high quantity, high diversity, and high-quality local reviews, as it can boost your local SEO efforts. Reach out to your existing customers and request them to write a genuine review for your prospective customers. It is significant to note that review signals account for approximately 10 percent of the local ranking factors.

#4 Not Claiming your Google My Business Page

SEO Experts Cochin
Normal SEO Ranking Factors

The first and most important thing you should do is to claim your Google My Business page because it accounts for about 15 percent of local ranking signals. A major proportion of the information used by Google to rank your site comes from the Google My Business page and not from the main website.

#5 Ignoring the Negative Local Ranking Factors

The last thing you should note is that there are several negative factors, which may affect the ranking of your local business website. This means that you should try to follow these following tips too.

  • Do not list your business in an incorrect category.
  • Do not use an inaccurate phone number and business address.
  • Avoid the use of UPS mail, PO boxes, and other digital addresses.

Above all, if you wish to lure in more customers to your local business, you will need to hire an expert SEO services provider that can bring you the desired results within the preset deadline.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

5 Advantages of Integrating SEO and PPC Strategies

SEO Service Kerala
Gather More Analysis Data

Most of the strategies implemented for getting better rankings on search engines are mostly focused on two aspects, SEO and PPC. Many of you, when involved in the process of increasing the visibility and rankings, may have used any of the methods. However, a coordinated strategy combining both PPC and SEO is rare.

Interestingly, you can gain numerous advantages by mixing up both PPC and SEO strategies in your web marketing strategy. As the best SEO services Cochin, we remain committed to ensuring the best approaches for enhancing your business. For this purpose, we use a combination of both SEO and PPC strategies in order to achieve the maximum results for our clients. Check out some of the advantages of integrating SEO and PPC strategies in digital marketing.

Increased Visibility

A combined use of SEO and PPC strategies is a great way to effectively increase the exposure of your site in the search engine results pages (SERPs). It is, however, worthwhile to understand that PPC ads dominate the topmost results in the SERPs. Yet by combining both organic and paid search results, the traffic towards your site will increase rapidly, which will further provide a solid online presence for your site on the web.

Increased Presence in Social Media

There are increased advertisement opportunities currently among the top social networking sites such as Facebook, LinkedIn, etc. These sites can really target ads to the needs of a specific group or individual based on their usage history. You can identify more details about the target audience by using the data obtained from such campaigns. This can help to improve the overall SEO strategy implemented for your site and thus come up with better rankings and visibility.

Gather More Analysis Data

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SEO And PPC Strategies

A combination of both SEO and PPC strategies will procure additional data that you can use to analyze the various parameters of the site better. This will also allow you to find out which of the PPC and organic keywords offers more conversion rate. You can utilize this information to effectively optimize the overall marketing strategy implemented for your site.

Refine Organic Strategy Using PPC Ad Copy

The know-how of the PPC ads that causes the most conversions will provide you with an idea to effectively create the title tags, Meta descriptions, and page content. The results obtained by using PPC ads are quicker than other methods and will give you an idea of which will work and which does not.

Control Negative PR

Oftentimes, your business will come under criticism for something, and during this, it is vital to come up with the right damage control tools. By combining SEO and PPC, you can effectively redirect the conversions for a specific term. This will help in combating any negative reviews or criticism related to your business or brand.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

SEO is Much more Than Numbers; Engagement Should be the Real Goal

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Search Engine Result Pages

Most of the SEO services establish campaigns that use number driven strategies closely linked to the ever-changing rules and vagaries of the Google algorithm. Much of these goals are flawed. It is seen that the main aim of most of the SEO services is to offer the best SEO packages that help to increase ranking of their client websites in search engine result pages (SERP) to drive traffic to these sites. However, these strategies are not serving the cause anymore. This is because most of the SEO practitioners make use of artificial methods to reach their goal. What’s more, their goals and results focus on metrics alone and not on actual user engagement and conversion.

In the current scenario, the focus of SEO strategies should be to engage viewers and offer conversion. The artificial methods and tactics used in the traditional, age-old SEO campaigns cannot help achieve these goals. Some amateur SEO practitioners are even missing the fact that a high-ranking result that does not engage the viewers is of no value to the clients.

What Happens When SEO Does Not Engage

As most of the newcomers in SEO focus on numbers, they will ask, “Will this increase the rank of the website in the SERPs?” before deploying a tactic. They will execute the tactic only if the answer is “Yes”. Although this method worked a few years ago, now the Google ranking is transitory and changes a lot.

Today, the position of the website not only depends on your keyword planning and implementation, but also on user engagement. The traditional SEO tactics fall short of user engagement, and so, even if the ranking in SERP is increased, it will not lead to increase in sales.

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Google Values Genuine Backlinks

Let us consider the common tactic of content marketing. SEO service companies strongly believe in the value of backlinks, which are hyperlinks on different websites that point to the client site, and it is true that Google values genuine backlinks to calculate the position of a website.

SEO practitioners make many small backlink-containing articles and comments and share them on third party websites and blogs that mainly serve SEO purposes. However, the problem with this method is that these comments and articles, and the websites on which they are shared, are solely made for search engines and not users.

Usually, the content will be poorly written, will be thin, and contain basic info that is little to no use for the users who are looking to make purchase decisions. These comments and articles will not result in conversion; instead, it can lead to the opposite in many cases, as the poor quality of the content may spoil the brand reputation.

Such traditional SEO strategies might show a temporary increase in SERP rankings, but will be of no use in actual conversion and sales. Eventually, Google might see the site as a poor one that does not furnish what its visitors seek, and push it down the search engine results page.

TechStalker
An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

Essential WordPress SEO Plugins

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Essential WordPress Plugins

WordPress has become the most preferred open source content management system for creating and hosting websites. The intuitively laid out features of WordPress enable anyone new to web designing in coming up with a decent looking website or blog quickly. However, having an exceptionally well-designed web page and layout does no good in making the site accessible on the web if it lacks proper Search Engine Optimization features.

Effective SEO is an important part in Internet marketing when you consider high visibility on search engines. Also, one can rely on an SEO specialist to do the job but WordPress comes with its own search engine optimized plugins, which will assist in effectively optimizing the website and running it smoothly. Below are some of the most popular and effective WordPress SEO plugins that are essential for any website.

Yoast SEO

Yoast SEO is one of the most popular and sought over SEO plugins in WordPress. It is the one that offers a complete range of SEO solutions. It does not require any coding expertise, yet offers the ability to optimize a WordPress website skillfully. Any non-professional who is unaware about the many concepts and elements of SEO like meta descriptions, keywords, and site titles can optimize their site effortlessly using this plugin.

Yoast SEO provides various features to the users like writing categories, archives, and title tags. It also features Open Graph meta data, sitemaps, ping search engines, and Twitter Cards while updating the website.

Google XML Sitemaps

Google XML Sitemaps is another important SEO plugin in WordPress. It enables the indexing of the site by Google for proper ranking. Whenever new pages are added, this sitemap will update it automatically. This will keep the website constantly updated for easier accessibility by search engines. Also, as Yoast SEO plugin has an integrated sitemap in it, you won’t have to install or use the Google XML Sitemaps plugin separately.

Google Analytics

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Analytics Plugin

Google Analytics by MonsterInsights is an amazing SEO plugin. Because this allows you to monitor the status and performance of a website. Using this plugin requires a Google Analytics account and some basic understanding. This plugin inserts a tracking code onto the website pages that sends relevant data for measuring the outbound and internal link tracking, user demographics, etc., to the Google Analytics account.

LinkPatrol

LinkPatrol is one of the useful WordPress SEO plugins available. This helps to manage the outbound as well as inbound links on a website. This is important since link building is another important strategy for ensuring a proper web optimization strategy. LinkPatrol plugin allows you to accurately check the links quality. Using this can clean up spammy links, as well as develop proper relevant anchor texts.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic