Does Duplicate Images Invite Google Penalties?

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Search By Image Option

It is always recommended to create your own content in order to rank high in search engine. However, it will be almost impossible for retailers and affiliates to create original content every time, especially in case of images. So, whether pictures are considered as a duplicate content, will be one of the common doubts that are haunting most people who are in the online marketing and SEO field. This doubt is really prominent now, as Google is becoming more and more vigilant each day and growing very smart in discovering duplicated content.

What is Duplicate Content?

According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” With every passing day, Google algorithms are becoming smarter and smarter to figure out the sites that are copying the content from other websites. The main criterions that are considered to determine the duplication include similar context, spotting texts that match with others, a similar order of context, etc.

There are times though, when you will have to copy the text from other sites, such as some quote or speech. In such cases, you can use them giving appropriate credit to that particular site using the <blockquote> tag so that it is not considered as duplication. In fact, the usage of this tag is increasing more these days, and it is a good option to rank high in search engines if used in the right way.

What is a Duplicate Image?

It is a big question whether Google or other search engines will be able to spot similar images that are located in different domains with different names. The answer to that is Yes, they can; in fact, there is a ‘Search by Image’ option in Google as well that reads the image and finds the tags related to it.

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Create Your Own Content

Anyhow, you might not be penalized for copying an image, as there are numerous reasons to use the similar image on different websites. Still, it will be hard to figure out those reasons for each and every situation. For instance, if you are the owner of an online site that sells the products of various brands, you can use the authentic images of those brands for marketing and you will not be penalized for that.

Besides, using stock library images and infographics of other sites to your own with a credit link to the author or creator is a good practice in Google’s eyes. Yet on the contrary, some websites are also penalized for copying the image; this is when a site uses any authentic image of another website in an unauthorized manner. This is usually termed as copyright infringement and is illegal.

Features to Look for While Choosing an SEO Package

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Keyword Research

There are many digital marketing companies in the market that offer the best SEO packages catered to the specific needs of their clients, which are bundled up with the latest services in the field. Apparently availing any such SEO package, which has all the tools and strategies to boost your website rankings and performance in the SERPs, will help for the betterment of your website and will save you a lot of time and resources. However, different companies offer different packages, and that might make it more challenging and confusing to choose the perfect option for you. So to help you out, below are some of the important services that you must look for in your SEO package.

Technical Audit

The technical infrastructure that includes the current architecture and the content management system of your website is crucial for the accomplishment of your SEO campaign. So, prior to optimizing your website, a good SEO consultant will do the technical audit of your website in order to figure this out. The technical audit may include analysis of the off page and on page elements as well to ensure that there are no technical obstacles in the way of your online success.

Note that both on page and off page optimization are very important to boost the ranking and position of your website on search engines. As a validation, the search engines mainly look for a web references or backlinks, and your site will get ranking as per the positivity of these factors. So, try to include the link building citation building service also in your package.

Keyword Research

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Choosing SEO Package

Keyword research is really crucial to the success of your brand promotion, and hence, it is an inevitable component of all the best SEO packages. The number of keywords will obviously depend on the type of package you choose. However, make sure that your SEO services provider uses a variety of techniques to find out the best keywords related to your brand, so that it can drive the maximum traffic to your website.

SEO Copywriting

This is another service, which must be included in your package if you want to reap optimum results from your SEO campaign. It is to be noted that incredible skills are required for writing an optimized copy for the website, as the keywords must be inserted into the content naturally, strategically, and seamlessly. In fact, the keywords and phrases must be included in the content in such a way that the readers are engaged throughout the copy. Additionally, the search engine spiders must also be able to detect the keyword presence when crawling the page.

Facebook Advertising and Engaging Content

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Calculating Post Engagement

When laying up ads, it is always desirable to get the best results for the least efforts. It is paramount to keep the engagement of the post highly positive so that you can reach the most number of people while widening the range of your audience. Following are some tips on how to make a reasonably good Facebook advertisement.

How Ad Cost is Determined

Advertisers and marketers have to pay for ad impressions, which are given over in units of 1,000. These get reported as CPM in the ads manager. The CPM can be different based on timing, budget, placement, demand, relevance score, etc. Another factor to consider is engagement custom audience, which is a list of the users who have had an interaction with the ad-based Facebook content. With custom audience, the first reason they interact is brand aspects.

Calculating Post Engagement

  • Sign in to the page admin.
  • Launch Facebook Page Insights
  • Go down a bit and locate Your 5 Most Recent Posts. Here, choose See All Posts.
  • At the top, you will normally see three colored boxes as well as two drop-down menus. Choose Reach out of the first menu.
  • Choose Engagement Rate out of the second menu.
  • Figure out the posts that received the highest engagement rates, and compare these. From that, isolate the ones that are similar. See what has been working this far, and keep assessing. Don’t bother with the low engagement posts.
  • Always refresh your content strategy, and make the same or better posts than the ones you have currently. When Facebook next changes its algorithm, you will be better placed to optimize the best performing content.
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Social Media Promotion

With better engagement rates, you can be sure that the posts will be relevant to the algorithm, and people can get to your content easily. When you have high post engagement reach, you will have a custom audience that is re-targetable, and for whom you can obtain the best Facebook ads.

Engaging Content

If you are looking to put up posts, which engage the targeted audience, make sure that these are conversational, and that your audience is able to share their views over and over. For creating conversational content, it is important to ask questions, and engage the reader in chat threads on the page. As more and more people interact on the page, it will lead the algorithm directly to the said page.

5 Things you Should Know about Anchor Texts

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Anchor Text Variation

Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc. Having said that, it is better to use an anchor text that is relevant to the page it is linking to rather than having some generic text.

As per the web standard, a common anchor text will be shown in blue with an underline. However, you can change the color and underline of the text using HTML coding. Furthermore, if there are any links on the website without anchor text, they are known as URL anchor texts or naked URLs. Some of the terms associated with anchor text are described below

Anchor Text Variation

A large portion of links on the internet is usually naked URLs. This is because if all the web pages that link to your website have exactly the same anchor text, a Google spam filter will be triggered detecting it unnatural. That is why professional SEO services recommend anchor text variation with respect to long tail keywords.

Backlink Anchor Text

A backlink is defined as “the link from another website” and a backlink anchor text is defined as “the anchor texts used by other websites linking to your website”. These anchor texts or link labels will help the search engines to determine and verify the keyword relevancy that a web page must have, and then rank the page accordingly.

One-Way Anchor Text Backlinks

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User-Unfriendly Method

If one website links to another website using an anchor text backlink and the latter website does not link back to the former one, it is known as one-way anchor text backlinks. If a web page has a few one-way anchor text backlinks from a website with high rank on Google or Bing, that web page is believed to rank better on the search engine.

Excessive Anchor Text

A case of excessive anchor text occurs when there are many keywords in a page linking to various other web pages or the same page but with different anchor texts. This is considered as a “user-unfriendly” method and the search engines may even penalize you for this.

Spammy Anchor Text

If an anchor text on a page has no relation to the page on the website it is linking to, it is considered as a spammy anchor text. This is used mainly to make a temporary hike in web page ranking or to harm the website of competitors by doing negative SEO.

Performing Keyword Research in 2018

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Know Your Audience

The constant developments and innovations in the field of digital technology have brought significant changes to the marketing strategies over the years. One of the prime examples of this is SEO. Google is constantly introducing new tools and rules to make the life of internet users a lot easier. However, the downside is that the arrival of some of these new tools and rules might make the life of digital marketers a bit difficult.

For instance, let us assume that you have nailed the SEO of your website, and then a sudden update or new set of rules introduced by Google makes it all go erratic. Of course, keeping with the regular Google updates and making necessary changes to your website would save you the pain, but that might seem like a challenge if you are handling everything on your own. That is why most businesses hire an expert SEO service provider to do the job for them.

The year 2018 has brought some expected changes to the digital marketing arena. A lot of stress is on content marketing and keyword planning these days. So to help ease things, below are a few keyword research tips SEO experts recommend to follow in 2018.

Know your Audience

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Check Your Competition

You should always remember the fact that the keywords that you choose should be entirely based on your target audience. Therefore, you will need to put in extra efforts and understand what your target audience really needs. If you are able to identify what your potential customers are interested in and what they like, then you will be able to easily identify the right type of keywords with utmost ease.

Use Google’s Tools

Until a decade ago, most businesses had to conduct intensive studies and research to identify the needs of their target audience. Thanks to the latest technology innovations and tools, we no longer have to carry out such difficult researches manually. Tools such as Google Trends and Google AdWords can make the research process extremely comprehensive and instantaneous. Moreover, these tools can give you valuable insight to any keyword and even help you with more suggestions.

Check your Competition

Let us assume that you have already figured out more than a few keywords for your website. Type one of these keywords into Google and check the websites that appear in the top of Google’s search results page. These are your competitor sites, so take a good look at these websites and try to learn what is giving them a competitive edge. You can get help from SEO experts to analyze your site and compare it with your competitors’, which will help you know the strengths and weakness of your competitors’ SEO strategy.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Trends that will Shape Content Marketing in 2018

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Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be attractive, engaging, and it should also grow the interest of the target audience to your products and services.

It is significant to note that content marketing is one of the simplest and most effective SEO techniques that you can implement to grow your sales and to acquire a better rank in the search results page of Google. If your business wishes to establish a strong digital presence, which captures the imagination and attention of your target audience, then content marketing is the way to go.

A recent survey conducted by experts in the field of digital marketing revealed that the popularity of these types of contents would increase in 2018 and 2019.

  • Social media posts – 45 percent increase
  • News articles – 44 percent
  • Videos – 43 percent
  • Interactive articles – 31 percent
  • Research content – 31 percent
  • Blogs – 29 percent
  • Business or work-related long form contents – 21 percent
  • News related long contents – 17 percent
  • Podcasts – 17 percent

It was also revealed that the most commonly produced type of content for marketing strategies in the year 2016 was blog posts. However, it is estimated that more digital marketers will incorporate the use of videos, news articles, and social media posts in the future.

Some of the content marketing strategies of 2018 that you need to keep a close eye on are as follows.

Live Streaming

Several social media platforms such as Snapchat, YouTube, and Facebook have already started to offer easy-to-use live platforms to customers. You can make use of this live streaming method to raise awareness about your brand, product, and services.

Virtual Reality 

An innovative technology advancement, which is slowly building a solid position on the digital marketing platform, is virtual reality (VR). You can use this new methodology to showcase the premium products and services of your business.

Augmented Reality

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Social Media Posts

Online games have gained immense popularity over the last few years. Most of these reality-based games are made by using augmented reality. It is estimated that more businesses will make use of the augmented reality in the near future.

Email Newsletters

As you probably know, newsletters are one of the oldest tricks in SEO, which is used by both B2C and B2B marketers to build a connection with their audience, clients, and others. The recent email marketing success rate might urge digital marketers to implement this tactic too in their content marketing strategy.

Storytelling

Storytelling is the future content marketing strategies. Readers and audiences who have been stuffed with information neither have the patience nor the time to go through an uninteresting content. Therefore, you need to realize that the best way to feed contents to your audience is through storytelling.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

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Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

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skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Google Analytics Releases New Functions Offering User Centric Insights

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User Centric Insights

Businesses are working hard to meet the increasing customer demands and to offer them an experience that is personal and relevant. Most of the online marketers say that understanding the way users engage across various devices and channels is very important to success.

Google Analytics is a tool used by the best SEO providers across the world. Recently, new features have been added to Google Analytics that can help measure customer engagement in a better way. These features are discussed below.

User-Focused Reporting

The latest version of standard reporting will now include Users in place of Sessions. This can reframe the data for focusing on ongoing engagement. This can be especially beneficial at instances where users visit more than one time, when compared to the total number of sessions. Before this update, online marketers and SEO services had to build custom reports to make a good picture about user data.

The latest update can be enabled by selecting Admin, and going to Property Settings in Google Analytics. Turn on the toggle switch to Enable Users in Reporting. This will make the data appear in your report.

Audience Reporting

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User-Focused Reporting

Previously, there was no way to create and publish audiences in Google Analytics. The latest version now offers options to publish Audiences to reports. This feature will allow online marketers to have a cross channel view of the audiences. There are also options to add them as a dimension in segments, custom funnels, and custom reports or as a secondary criteria in reports.

User Explorer

This is a new tool added to Google Analytics and allows marketers to see the lifetime dimensions and metrics at user level. This feature can open up new details to marketers, like the number of transactions and the total time spent on the site. These details can be very much useful to online marketers to devise new marketing strategies.

Conversion Probability

The conversion probability calculation applies information from older transactions to offer the probability of a user will convert into a buyer in the future. Marketers can specify a date range to calculate the Average Conversion Probability based on a dimension.

It is reported that conversion probability is rolling out in beta to all the Google Analytics accounts in the upcoming months. There is also a new Conversion Probability Report showing the probability for all users.

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An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

Reasons Why Responsive Web Design is Crucial for SEO

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Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

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Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Why Use the Best Social Media Optimization Company

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Social Media Optimization

In simple words, Social Media Optimization or SMO can be defined as the process of using various social media platforms to create awareness about your business among social media users. If your business is planning to use social media platforms to attract more potential customers to your website, then the most important thing you should do is to seek the help of a reliable SEO company. The expert SEO technicians will be able to implement an efficient SMO campaign that will help you to boost your products and service.

Several people have a misconception that posting contents and images on the social media pages and requesting users to subscribe or share the posts can bring more traffic to their website. The reality, however, is that social media campaigns do not work without proper targeting, strategy, and implementation, which means that the above-mentioned technique will not help you to earn more revenue. This is where seeking the help of an experienced Social Media Optimization company comes into play.

Professional SEO and SMO services will put into practice the right and most modern techniques to benefit your campaigns. Below are a few more reasons that will explain why it is best to seek the help of a professional social media services provider.

Indirect Search Improvement

If your social media posts are liked, interacted, shared, or if it is featured among the top stories, then it means that the visibility of the post has been increased. This in turn implies that more users will be able to see the products and services that you are selling on social media platforms. Expert SEO companies can easily create fresh and attractive content for social media posts that will capture the interest of your target audience.

Auto Marketing

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Efficient SMO Campaign

Fresh and attractive social media posts regarding the products and services of your business will gradually capture the interest of social media users. When this happens, they will start to check out your products and share them with their friends and other users. This virtual “word of mouth” endorsement by social media users can bring more revenue to your business at a fast pace.

User Community

Experienced SMO services will not only create attractive posts for you, but also engage users through polls, discussions, and through other proven techniques. This will help social media users to share their suggestions and complaints regarding your services, which in turn helps you to know what your target customers want.

Social media platforms are not just for watching cat videos and liking cute baby pictures anymore, because these platforms have evolved into a viable marketing platform for business. So, make use of these platforms to build your brand and lure in more customers to your offerings.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows