Why Implement Text Ads in a Blog Layout Other than on the Sidebar

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Implementing Text Ads

A sidebar is a column that appears to the left or right of a blog post. Blog sidebars are classic web page layout designs. For online marketers, it is often the place to put text ads or Pay-Per-Click (PPC) adverts in a bid to lure visitors to a landing page in response to clicks. Since it serves as a space to bait clicks, sidebars have been favored by bloggers and SEO professionals as a means to generate traffic on a lead capture page.

Digital marketers often come up with call-to-action buttons and keyword optimized content to make full use of landing pages meant for online marketing campaigns. Often, most of such web pages have a layout without sidebars. Instead, designers implement call-to-action buttons below or above the fold, or on the lower or upper half of the web page.

Using external links on blog sidebars would lure clicks, thus many web designers favor using it on blog layouts; also because it contributes to landing page conversion. Since blogging is now a popular way to make money, many bloggers prefer using text ads on sidebars as well. However, making sidebars into a space for putting extensive text ads or call-to-action buttons may affect user experience say bloggers & SEO professionals. Besides, since the purpose of a blog is to provide information to readers, not necessarily to click-bait, it will not be a bad idea to use call-to-action buttons and text ads elsewhere.

This does not mean that bloggers should get rid of text ads entirely, but should make use of other areas of a blog page to follow the best SEO practices. Even pro digital marketers, who feel that sidebars can be cleared from web design layout, recommend using call-to-action buttons on other areas.

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Call-To-Action Buttons

Several things make up the sidebar content in a blog, including an author’s bio, follow buttons that lead readers to social media sites, newsletter feeds used in email marketing, signup forms, and ads. However, to use the space to the maximum benefit, the author bio can be reduced to a line below blog title alongside the author name and photo. Apart from that, you can make use of social media buttons above the fold so that readers can navigate through them easily.

Targeted ads and banners can be placed below the fold or in the article body if you insist. You can make such minute layout changes with the help of a professional web designer, who can also provide split testing to experiment and find out the best-performing layout.

Trends that will Shape Content Marketing in 2018

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Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be attractive, engaging, and it should also grow the interest of the target audience to your products and services.

It is significant to note that content marketing is one of the simplest and most effective SEO techniques that you can implement to grow your sales and to acquire a better rank in the search results page of Google. If your business wishes to establish a strong digital presence, which captures the imagination and attention of your target audience, then content marketing is the way to go.

A recent survey conducted by experts in the field of digital marketing revealed that the popularity of these types of contents would increase in 2018 and 2019.

  • Social media posts – 45 percent increase
  • News articles – 44 percent
  • Videos – 43 percent
  • Interactive articles – 31 percent
  • Research content – 31 percent
  • Blogs – 29 percent
  • Business or work-related long form contents – 21 percent
  • News related long contents – 17 percent
  • Podcasts – 17 percent

It was also revealed that the most commonly produced type of content for marketing strategies in the year 2016 was blog posts. However, it is estimated that more digital marketers will incorporate the use of videos, news articles, and social media posts in the future.

Some of the content marketing strategies of 2018 that you need to keep a close eye on are as follows.

Live Streaming

Several social media platforms such as Snapchat, YouTube, and Facebook have already started to offer easy-to-use live platforms to customers. You can make use of this live streaming method to raise awareness about your brand, product, and services.

Virtual Reality 

An innovative technology advancement, which is slowly building a solid position on the digital marketing platform, is virtual reality (VR). You can use this new methodology to showcase the premium products and services of your business.

Augmented Reality

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Social Media Posts

Online games have gained immense popularity over the last few years. Most of these reality-based games are made by using augmented reality. It is estimated that more businesses will make use of the augmented reality in the near future.

Email Newsletters

As you probably know, newsletters are one of the oldest tricks in SEO, which is used by both B2C and B2B marketers to build a connection with their audience, clients, and others. The recent email marketing success rate might urge digital marketers to implement this tactic too in their content marketing strategy.

Storytelling

Storytelling is the future content marketing strategies. Readers and audiences who have been stuffed with information neither have the patience nor the time to go through an uninteresting content. Therefore, you need to realize that the best way to feed contents to your audience is through storytelling.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

3 Creative Ideas to Rebrand your Blog in 2018

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Redesign The Site

A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.

If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.

A Brand Facelift

It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.

Redesign the Site

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Brand New SEO Strategy

Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.

Add a New Guest Author

Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

The Advantages of HTML5 with Respect to SEO

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Enhanced Multimedia Support

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It comes with a set of new features and development that prove to be useful for SEO and user experience as well.

Its growth has led search engines to adopt it as well, and as a result, HTML5 will further influence SEO in the near future. In fact, experts say that its features can radically improve the search results and the overall experience of the using the web. That is why understanding HTML5 and its many new features will be of immense help to digital marketing specialists, and help them in formulating an effective SEO strategy that is in tune with the latest developments.

Enhanced Multimedia Support

With HTML5 comes advanced multimedia support for a variety of content such as video, audio, typography, animations, interactive applications, and drawings. This wide support is offered in HTML5 without the need for additional plugins and enables the browsers to seamlessly play videos. Search engines can index and search HTML5 videos more quickly, thus enabling to play videos fast without a plugin and eliminates buffering in slow connections.

Geolocation Microdata

HTML5 comes with support for geolocation microdata that enables location-based be better indexed. Google now considers geolocation as a crucial metric within its mobile search engine ranking algorithm. The geolocation microdata uses the reviews, ratings, and events to determine and index them. Based on the geolocation, search engines can offer a customized experience to the users regarding queries such as movie sites, sports, online retail stores, etc.

Improved Rich Snippets Support

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Improved Rich Snippets

HTML5 provides improved support for rich snippets that can provide advanced search engine results. It can help offer structured information of the web pages such as the ratings, reviews, price range, and review counts. Search engines now increasingly prefer rich snippets and this improved support will aid in SEO significantly.

Newer Semantics

With HTML5, there is a more refined code base and semantic elements. Using these elements allows the organization of the content in a more structured manner. This can make it easier for search engines to index and search the web pages more efficiently due to the refined code. Moreover, the sites will experience faster loading thus improving the browsing experience and the overall rankings.

Mobile Optimization

Another greatest benefit of HTML5 for SEO is its support for mobile devices. HTML5 allows in creating an improved responsive site that can function well when accessed from all kinds of devices. Google has also put preference for HTML5 over Flash and the better integration of HTML5 for mobile devices will surely help in the rankings.

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skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Some Important Tips for Optimizing Images on Web Pages

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Optimal File Size

The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information more precisely to the users. With the growing importance of images, it is necessary to formulate the right means of optimizing them for a web page.

Optimizing the images in a site has numerous benefits such as offering an enhanced user experience, faster page loads, and increased ranking both in the normal and image search results. Newer techniques adopted by search engines like visual search uses bots that can track down, identify an image, and relate it to the content. This makes it necessary to include image optimization along with the SEO strategies put forward for a site. The following are some tips to optimize images on web pages.

Abandon Stock Images, Use Original

One reason why a web page looks unappealing and lacks authenticity is due to the use of stock images. These generic stock photos are used by all kinds of websites and does not aid in rankings or making it stand out among other sites. Therefore, it is best to abandon the stock images and go for original, high-quality images. They can better relate to a user and thus influence the ranking. Moreover, they allow conveying the idea in a concise and authentic manner than stock images.

Go for Optimal File Size

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Focus On Alt Text

A key reason for slow page loading is due to the images. Large sized images can reduce the loading speed of a web page thus affecting the user experience, SERPs and image results. By reducing the file sizes of the images, it is possible to use them on a website without any degradation in quality. Imaging tools like Photoshop have a specific ‘Save for Web’ option that lets the user save the image in a format suited for the web.

Focus on Alt Text

Alt text or alternative text brings out the identity of the image when the cursor is placed over it. It can help users know about an image when any issues occur that prevents the image from loading properly. By including the right alt texts, the site can better rank in the search results by linking the keywords with the images.

An important part of image optimization is to add captions to the images. They appear below image and add context to the image that will help search engines understand it better. Moreover, adding a descriptive keyword centric file name to the image is important. This includes changing the file name of the image from the default name given by the camera, thus making it easier for search engines to identify the image.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Reasons Why Responsive Web Design is Crucial for SEO

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Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

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Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Progressive Web Apps and its Impact on SEO

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Progressive Web Apps

More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted its framework for offering better web experiences to the users. Meanwhile, developers at Google went a step further and created the Progressive Web Apps (PWA).

Progressive Web Apps is essentially a mix of both a website and a mobile app. It offers the user experience of an app on a mobile browser. The mobile web pages will feature the appearance and feel of an app along with its functionality. Besides, it will offer all the features of an app such as push notifications, offline usage, and adding as a shortcut to the devices’ home screen. PWA reflects a new change in the user experience of web pages and thus has immense value in SEO.

Speeds up Indexability

Progressive Web Apps, when integrated into an application, virtually increase the speeds in which they are indexed. From the SEO point of view, quick indexing means that the search engine would rank them better in the search results. This increased user experience meant that it will be indexed by Google much faster.

Enhanced User Engagement

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Enhanced User Engagement

Progressive Web Applications have several benefits over conventional web pages. It works much faster and offers an app like experience to the user thus enhancing their engagement. Faster loading speeds means better performance and conversion rates, which will surely reflect in the search engine rankings. PWA has other features as well that allow push notifications to alert the user quickly with a snapshot or summary of the message. This can considerably enhance the user engagement and promote better user experience.

Promotes Easy Navigation

With Progressive Web Applications enabled on an app, it can decrease the various steps that users need to take for interacting with the contents of the app. With PWA, the download times are reduced largely and does not reroute the user to the Play Store. This makes it much easier for the users to interact with a web page without signing in or involving in any other complicated procedures.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

3 Outdated SEO Tactics That you Should Not Follow Anymore

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Outdated SEO Tactics

SEO is an ever-changing world and it is imperative to update and change the tactics followed to get the best results. However, many SEO companies still make use of outdated SEO tactics in hopes that they might still work. Such SEO practices may offer you some results, but adopting obsolete strategies will do you much harm in the long run. Detailed below are some of the outdated SEO tactics that you need to avoid at all costs.

Exact Match Domains

Exact match domains (EMDs) were a much used hot topic once. It was very easy to make a microsite on an EMD to rank much faster than the traditional branded domains. With an exact match domain, your domain will be matching the exact keyword phrase that you are targeting. In the past, they even ranked in a few weeks or a couple of days. However, EMDs totally lost its power when Google adjusted their algorithm and released a few updates. Nowadays, they are much likely to be flagged as spam, either manually or algorithmically.

Link and Article Directories

Link directories have become useless these days. However, niche specific high quality directories, which follow very strict editorial guidelines, are still relevant. Link directories had served as an efficient and effective way to categorize sites long before the search engines were so powerful and effective as they are now.

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Using Reciprocal Linking

In those days, link directories exploded in popularity as they helped to satisfy the appetite of digital marketers to have easy and fast links, and the crave of site admins to have additional revenue. However, they do not offer any real value to the users, and so, search engines started to ignore these directories gradually. With the evolution of search engines, the link directories lost their effectiveness and became a wasteland of low quality, useless links that can get your website penalized.

Reciprocal Linking

In the eyes of a search engine, a link to another website is a vote for that particular site, and so, reciprocal linking is like saying, “If you vote for me, I’ll vote for you.” Google and the other search engines see this as a manipulative link practice. However, many SEO companies and digital marketers still follow this practice and trade links blindly. Many of the links are simply dumped on resources or links page, or broken to categorical pages, which do not provide any value to the visitors. You should never follow this tactic though, as Google can now penalize your site for using reciprocal linking.

TechStalker
An internet savvy by hobby and an SEO scientist by profession. TechStalker doesn’t just likes to talk on techy things and digital revolution, but is keen on expressing views on any genre that could help people face their problems with a smile and live life free.

How Switching to HTTPS will Benefit SEO

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HTTPS Switching Benefit

Better security offered by a site will help it to gather more visitors. The security referred to here is HTTPS protocol, which is currently utilized by many websites in the web. HTTPS is an improvement over the plain HTTP protocol and several sites have made the switch citing far more user traffic and trust. Besides, Google has also come up recently proclaiming that switching a website to HTTPS will give it a small increase in the search rankings.

The latest algorithm updates by Google also give much preference to HTTPS sites and this will continue to increase in the future. In light of these findings, it is important to understand about the importance of HTTPS in SEO and its obvious benefits. As the best SEO services India, we care deeply about a secure web and carry out various measures to propagate the importance of switching to HTTPS.

What is HTTPS?

HTTP or Hypertext Transfer Protocol is a system that facilitates the transmission and reception of information over the internet. It is an application layer protocol, which does not give any preference to the how the contents are transferred from one point to the other. HTTPS or Hypertext Transfer Protocol Secure is an advanced version of the system and it offers protection to a site connection by means of authentication and encryption.

HTTPS works alongside the SSL (Secure Sockets Layer) to facilitate data interchange much safer. Usually, an HTTPS website would include the SSL 2048-bit key, that when incorporated into a browser, results in a more secure connection between the server and the browser. In a nutshell, HTTPS will not only offer the best experience to the user but also improved security in the data transfer.

How will HTTPS Benefit SEO?

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Better Security For Pages

A growing majority of users tend to avoid unsecured sites in favor of secure ones using HTTPS. This trend is also spearheaded by Google as it had earlier announced its intentions to make the web fully secure by prompting all sites to use HTTPS. In the SEO point of view, this has several advantages such as:

Improved Rankings – Google’s new decision to offer boos in rakings to HTTPS sites will certainly be helpful in SEO. Even though the rankings are on a minor scale, this is expected to increase in the future as a part of building up a highly secured web. HTTPS sites also load much faster than HTTP sites, thereby increasing the rankings.

Added Security – For SEO, the added security provided by HTTPS will benefit the websites by verifying its link with the server it is connected to. It provides strong encryption to all the communications that will offer protection to all the important user information like credit card numbers and browsing history. Besides, a more secure site will draw more visitors.

Referrer Data – Secure referral information is stored when traffic flows into an HTTPS site. In case of an HTTP site, this does not occur, which is yet another great advantage of HTTPS.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

3 SEO Techniques to Drive More Traffic to Healthcare Websites

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Drive More Traffic

It is a widely known and accepted fact that an efficient digital marketing and SEO strategy is crucial to the success of every business and website. The same is applicable in the case of healthcare websites too. The way patients find a clinic or healthcare provider has entirely changed over the last decade or so. Today, patients prefer to search for healthcare providers and clinics online.

In fact, research and studies conducted by expert digital marketers and SEO experts revealed a shocking conclusion that approximately 86 percent of patients perform an online search before they book an appointment with a clinic or healthcare provider. These stats indicate that the online presence of healthcare clinics matters much to patients.

Apparently, if you have not yet adopted an SEO strategy for your healthcare website, it is high time you invest in one. A well-implemented SEO campaign will surely help to draw in more visitors to your website, which will in turn bring more patients to your clinic. Below are a few effective SEO techniques that help to drive more traffic to a healthcare website.

Combining JavaScript Tags

Several sites such as Twitter, Google+, and Google will ask you to install JavaScript code onto your site to boost certain processes. It is true that most of these functions are useful and it can even drive more traffic to your website. However, you will also need to consider that each one of the codes can pull down the speed of your site. This is why it is best to combine the JavaScript codes by using an accurate tool.

Harnessing the Power of Video Contents

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Combining JavaScript Tags

You might be a little bit surprised to hear the fact that YouTube is currently the second largest search engine. The number of searches YouTube receives in a month is more than 3 billion. Adding a YouTube channel for your healthcare service will help you to harness the power of video contents and help you to share valuable informative content to your audience in an engaging manner.

Optimizing High-Res Images

The high-resolution images that you have used in your website for promotional and marketing campaigns can sometimes hinder your SEO efforts. This is because large-size pictures significantly slow down the loading speed of a website. This can in turn affect the Google ranking of your site since users will not prefer to sit around and wait for your website to load; instead, they will look for other options. So, ensure that the images in your site have the right size, aspect ratio, and a decent resolution.

Several healthcare providers and clinics have a misconception that SEO is only for e-commerce sites or businesses, and hence they prefer not to implement any SEO strategy on their sites. The reality, however, is that if you wish to acquire more customers and stay ahead of your competitors, your healthcare website will surely need SEO.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows