Google AdWords

25Sep 2018
seo services company india

Google recently rebranded Google AdWords to Google Ads in order to make things easier for the advertisers. Along with that, its flagship marketing products got new names and new formats as well. DoubleClick for Publishers and DoubleClick Ad Exchange products is now Google Ad Manager; Google Analytics 360 suite and DoubleClick advertiser products are now […]

28May 2018
PPC Company India

Negative keywords ensure relevant ad exposure based on what queries not to target. When making a list of such keywords, it is important to begin by identifying similar search terms, even though these may be intended for people searching for something entirely different. For instance, in some of the best SEO packages, when selling work […]

19May 2018

PPC marketers are known to use something called negative keywords. Also called “negative matches”, these are specific phrases or words intended to spare people from ads when they search for said keyword. These phrases are identified through carefully analyzing those keywords, which have been generating clicks, and consequently, leads and revenue. It is possible to […]

27Oct 2017

If you are new to the world of blogging, then you might have surely heard the word Google AdSense from fellow bloggers. Still, you might not have a good idea of what this service is and how you can benefit from it. In simple words, Google AdSense is an advertising placement service by Google, which […]