A Few Tips on Image Optimization in SEO

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Image Optimization Tips

Image optimization is one of the best SEO tactics that helps to increase the traffic to a particular website as well as the web page rankings. The power of an image to deliver more ideas about the topic to the clients rather than thousands of words contributes to this.

Images are capable of raising the traffic to the website through image search also because of its inclusion in universal search results. Hence, image optimization in SEO helps to make searching things in the web more user-friendly, and as a result, ropes better rankings for the website in search results page. Below are some useful tips on image optimization in SEO.

Find the Appropriate Images

Always try to choose the right image that is relevant to the content on your web page rather than using some random ones. If the image is credible, users may share or embed the images to their blog as well, resulting in more backlinks to your website. Remember, images play a major role in selling your content, so do not mislead your users with wrong images.

Try to Include Keywords in the File Name

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Include Keywords In File Name

Just as you include keywords in the post URLs of the page, it is necessary to choose a filename for your image that includes the keyword as well. However, make sure that the name also reflects the idea, which you want to deliver by means of the image. This will help the search engines to determine the relevancy of the image on your web page. Furthermore, always use common file types like PNG, JPEG, BMP, and GIF files, which are easy on the browser resources.

Perfect Anchor Text

Anchor text plays a key role in the ranking of your image for keywords, especially if you plan to link to images through text. Try to use any descriptive anchor text that portrays the image that you used; this will also help a user find your page much easily. That is, if you use generic terms like ‘photo’ or ‘image’ in order to link a photo, search engines will not provide much relevant information about that particular image.

Apart from that, use proper alt texts or alt tags to your images. Using alt tags is another way to let the search engine understand the relevancy of the image on your web page. Besides, search engines are not capable of determining the content of an image, and they usually read it through the alt tag and anchor text.

3 Things to Do Right with Traffic Monetization

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Intrusive Pop-Ups

Monetizing website traffic has many risks. If done wrong, it can endanger the usability of your site, not to mention its organic search ranking and engagement. You need to keep knowing more about SEO and the changing digital trends, as well as many marketing pitfalls. Below, we have laid out the 3 things you can do right while marketing your website.

Keep Away from Intrusive Pop-Ups

If you are an advertiser that wants to monetize mobile traffic, then the first thing you need to do is check for any banners, interstitial advertisements, and pop-ups on your site. Pop-ups can be used in ways that do not hurt your SEO, although it is a bit hard to know if they are intrusive or not.

Google advises using legal-related verification, age verification, cookie verification, and sign up dialog boxes. What you can do is, put up pages that pique the user’s interest in the product being offered. Moreover, it is a good choice to display banners only after a certain number of pages on the site have been visited.

Limit the Space Given to Ads

There needs to be a balance between the ads and the SEO content, or you will have Google down rank the site. This will lead to less revenue from reduced traffic. Google is big on user experience and site engagement metrics, two of them being average session duration and dwell time. You may favor money over UX, but choosing that way can mean increased bounce rate, or decreased average session duration and pages per session.

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Site Engagement Metrics

In Google’s eyes, this means the site does not value users the way it should, meaning you will probably lose traffic, ranking, and revenue. What you can do here, is place no more than one or two ads per page, and place them next to the content on the right side, or at the top of the page. Moreover, you will need to make sure that the ads are positioned properly in different browsers and versions.

Limit Content Span

Readers do not like having to bounce around pages reading parts of the same post. If they have to, chances are they won’t visit your site again. So instead of focusing on page views and ads, set up good content and earn a devoted following that keep returning.

It would be better to look at engagement metrics and set up neat and clean pages with content that profits the reader and is easily accessible to boot. This way, your audience will be back for more.

Facebook Advertising and Engaging Content

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Calculating Post Engagement

When laying up ads, it is always desirable to get the best results for the least efforts. It is paramount to keep the engagement of the post highly positive so that you can reach the most number of people while widening the range of your audience. Following are some tips on how to make a reasonably good Facebook advertisement.

How Ad Cost is Determined

Advertisers and marketers have to pay for ad impressions, which are given over in units of 1,000. These get reported as CPM in the ads manager. The CPM can be different based on timing, budget, placement, demand, relevance score, etc. Another factor to consider is engagement custom audience, which is a list of the users who have had an interaction with the ad-based Facebook content. With custom audience, the first reason they interact is brand aspects.

Calculating Post Engagement

  • Sign in to the page admin.
  • Launch Facebook Page Insights
  • Go down a bit and locate Your 5 Most Recent Posts. Here, choose See All Posts.
  • At the top, you will normally see three colored boxes as well as two drop-down menus. Choose Reach out of the first menu.
  • Choose Engagement Rate out of the second menu.
  • Figure out the posts that received the highest engagement rates, and compare these. From that, isolate the ones that are similar. See what has been working this far, and keep assessing. Don’t bother with the low engagement posts.
  • Always refresh your content strategy, and make the same or better posts than the ones you have currently. When Facebook next changes its algorithm, you will be better placed to optimize the best performing content.
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Social Media Promotion

With better engagement rates, you can be sure that the posts will be relevant to the algorithm, and people can get to your content easily. When you have high post engagement reach, you will have a custom audience that is re-targetable, and for whom you can obtain the best Facebook ads.

Engaging Content

If you are looking to put up posts, which engage the targeted audience, make sure that these are conversational, and that your audience is able to share their views over and over. For creating conversational content, it is important to ask questions, and engage the reader in chat threads on the page. As more and more people interact on the page, it will lead the algorithm directly to the said page.

5 Things you Should Know about Anchor Texts

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Anchor Text Variation

Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc. Having said that, it is better to use an anchor text that is relevant to the page it is linking to rather than having some generic text.

As per the web standard, a common anchor text will be shown in blue with an underline. However, you can change the color and underline of the text using HTML coding. Furthermore, if there are any links on the website without anchor text, they are known as URL anchor texts or naked URLs. Some of the terms associated with anchor text are described below

Anchor Text Variation

A large portion of links on the internet is usually naked URLs. This is because if all the web pages that link to your website have exactly the same anchor text, a Google spam filter will be triggered detecting it unnatural. That is why professional SEO services recommend anchor text variation with respect to long tail keywords.

Backlink Anchor Text

A backlink is defined as “the link from another website” and a backlink anchor text is defined as “the anchor texts used by other websites linking to your website”. These anchor texts or link labels will help the search engines to determine and verify the keyword relevancy that a web page must have, and then rank the page accordingly.

One-Way Anchor Text Backlinks

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User-Unfriendly Method

If one website links to another website using an anchor text backlink and the latter website does not link back to the former one, it is known as one-way anchor text backlinks. If a web page has a few one-way anchor text backlinks from a website with high rank on Google or Bing, that web page is believed to rank better on the search engine.

Excessive Anchor Text

A case of excessive anchor text occurs when there are many keywords in a page linking to various other web pages or the same page but with different anchor texts. This is considered as a “user-unfriendly” method and the search engines may even penalize you for this.

Spammy Anchor Text

If an anchor text on a page has no relation to the page on the website it is linking to, it is considered as a spammy anchor text. This is used mainly to make a temporary hike in web page ranking or to harm the website of competitors by doing negative SEO.

How Crucial is Google Trends to SEO

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Use Google’s Tools

It is a widely known and accepted fact that Google has introduced a number of innovative and nifty tools that made the lives of digital marketers and SEO analysts a lot easier. Digital marketing experts often incorporate the use of some of the free tools of Google such as Google Analytics, Google AdWords, and Google Trends to check the progress of their sites, to do keywords research, and to ensure that their SEO strategies are on the right track.

Unfortunately, most digital marketers, especially beginners, prefer not to use Google Trends because they have a misconception that this Google tool does not have much to offer. However, the reality is that Google Trends is one the best Google tools out there and it makes keyword research a lot easier and simpler. In addition to that, Google Trends also brings the trending searches of web users, which in turn, enables you to develop fresh contents on trending topics.

If you are new to the world of digital marketing or if you have never used any Google tools, then you might be probably wondering what Google Trends really is. In simple words, Google Trends can be defined as a service, which allows you to compare and view the popularity of different keywords or search terms based on the search data, which was collected by Google since the year 2004.

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In short, Google Trends enables you to identify what web users are searching for and when. One of the best things about this Google’s tool is that it allows users to break the search terms into different categories such as Sports, Shopping, Entertainment, Leisure, Travel, Science, Nature, Politics, Business, and more.

In addition to that, digital marketers and SEO analysts who use Google Trends will also be able to identify the type of search for each of these search terms. This means that you will be able to decide whether users are searching for the term in News Search, Image Search, Web Search, or even on YouTube.

Several digital marketers, even the most experienced ones, often complain that they find it difficult to identify what kind of topics will capture the attention of their prospective customers. If you are stuck in such a difficult scenario, all you need to do is to simply log into Google Trends. Just imagine what all you could do if you had a clear idea on the trending searches of internet users!

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

Performing Keyword Research in 2018

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Know Your Audience

The constant developments and innovations in the field of digital technology have brought significant changes to the marketing strategies over the years. One of the prime examples of this is SEO. Google is constantly introducing new tools and rules to make the life of internet users a lot easier. However, the downside is that the arrival of some of these new tools and rules might make the life of digital marketers a bit difficult.

For instance, let us assume that you have nailed the SEO of your website, and then a sudden update or new set of rules introduced by Google makes it all go erratic. Of course, keeping with the regular Google updates and making necessary changes to your website would save you the pain, but that might seem like a challenge if you are handling everything on your own. That is why most businesses hire an expert SEO service provider to do the job for them.

The year 2018 has brought some expected changes to the digital marketing arena. A lot of stress is on content marketing and keyword planning these days. So to help ease things, below are a few keyword research tips SEO experts recommend to follow in 2018.

Know your Audience

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Check Your Competition

You should always remember the fact that the keywords that you choose should be entirely based on your target audience. Therefore, you will need to put in extra efforts and understand what your target audience really needs. If you are able to identify what your potential customers are interested in and what they like, then you will be able to easily identify the right type of keywords with utmost ease.

Use Google’s Tools

Until a decade ago, most businesses had to conduct intensive studies and research to identify the needs of their target audience. Thanks to the latest technology innovations and tools, we no longer have to carry out such difficult researches manually. Tools such as Google Trends and Google AdWords can make the research process extremely comprehensive and instantaneous. Moreover, these tools can give you valuable insight to any keyword and even help you with more suggestions.

Check your Competition

Let us assume that you have already figured out more than a few keywords for your website. Type one of these keywords into Google and check the websites that appear in the top of Google’s search results page. These are your competitor sites, so take a good look at these websites and try to learn what is giving them a competitive edge. You can get help from SEO experts to analyze your site and compare it with your competitors’, which will help you know the strengths and weakness of your competitors’ SEO strategy.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

How Linking SEO and UX will Generate Positive Results

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Combining SEO And UX

Over the last few years, the way a user searches and finds content on the web has considerably changed. Most users tend to focus more on the design and the interface of the page that helps them to effortlessly navigate the page and find relevant content. Websites that fail at this crucial aspect are often disregarded by users, which in turn lead to low conversion rates. User engagement has become the key and UX plays a dominant role in this very aspect.

As SEO has progressed with newer developments and search engine upgrades, it is now giving priority to UX and user engagement. SEO can help in the rankings and conversion while an intuitively designed UX will help the user get what they want and aid in easy navigation across the web pages. The two approaches, when combined together, can generate results that are more fruitful and make the web more dynamic and helpful for users.

Relation between SEO and UX

The primary focus of UX is to ensure that users can effortlessly navigate through a site and find the relevant content that they are looking for. In this area, SEO can be of crucial help, as it can give insights into how to redesign the site for an overall increase in the user experience. The data gathered from users regarding their behavior and patterns of search can help in designing a website with the best UX.

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Good UX Implementation

Besides, the data gathered from SEO analysis provides information regarding shortcomings in any sections of the webpage, which can be then rectified. What an effective UX does is it creates a seemingly smooth experience for users when accessing a site. A website that has less bounce rate is a sign of good UX implementation, which can help in its rankings by earning a place in the good lists of Google.

UX can ensure a smooth navigation of the site that can aid Google in quickly indexing the content. In addition, it can greatly improve the site speed, readability, and provides a more responsive design that allows the site to rank better in search results. Thus, it has become clear under the current context of search engine preferences that UX and SEO are actually the same sides of a coin.

Having a website with proper SEO and UX can elevate its rankings greatly and serve its purpose well. Implementing a strategy that involves a close linking of both SEO and UX can help redefine the website and make it more productive and successful. Moreover, the shared data gathered from both UX and SEO can aid in identifying any limitations and overcome them to keep the website updated with the trends of the time.

3 Creative Ideas to Rebrand your Blog in 2018

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Redesign The Site

A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.

If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.

A Brand Facelift

It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.

Redesign the Site

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Brand New SEO Strategy

Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.

Add a New Guest Author

Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.

NNWriteslife
NNWriteslife is passionate about the ever evolving technological landscape. Creative writer, Movie buff, Mathematics prodigy, GOT lover, Avid blogger, Comic Nerd, Social media enthusiast wishing to connect with like-minded people and inspire the world. When NNtalkslife isn’t busy working, he’s at a desk running a marathon of his favorite TV shows

The Advantages of HTML5 with Respect to SEO

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Enhanced Multimedia Support

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It comes with a set of new features and development that prove to be useful for SEO and user experience as well.

Its growth has led search engines to adopt it as well, and as a result, HTML5 will further influence SEO in the near future. In fact, experts say that its features can radically improve the search results and the overall experience of the using the web. That is why understanding HTML5 and its many new features will be of immense help to digital marketing specialists, and help them in formulating an effective SEO strategy that is in tune with the latest developments.

Enhanced Multimedia Support

With HTML5 comes advanced multimedia support for a variety of content such as video, audio, typography, animations, interactive applications, and drawings. This wide support is offered in HTML5 without the need for additional plugins and enables the browsers to seamlessly play videos. Search engines can index and search HTML5 videos more quickly, thus enabling to play videos fast without a plugin and eliminates buffering in slow connections.

Geolocation Microdata

HTML5 comes with support for geolocation microdata that enables location-based be better indexed. Google now considers geolocation as a crucial metric within its mobile search engine ranking algorithm. The geolocation microdata uses the reviews, ratings, and events to determine and index them. Based on the geolocation, search engines can offer a customized experience to the users regarding queries such as movie sites, sports, online retail stores, etc.

Improved Rich Snippets Support

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Improved Rich Snippets

HTML5 provides improved support for rich snippets that can provide advanced search engine results. It can help offer structured information of the web pages such as the ratings, reviews, price range, and review counts. Search engines now increasingly prefer rich snippets and this improved support will aid in SEO significantly.

Newer Semantics

With HTML5, there is a more refined code base and semantic elements. Using these elements allows the organization of the content in a more structured manner. This can make it easier for search engines to index and search the web pages more efficiently due to the refined code. Moreover, the sites will experience faster loading thus improving the browsing experience and the overall rankings.

Mobile Optimization

Another greatest benefit of HTML5 for SEO is its support for mobile devices. HTML5 allows in creating an improved responsive site that can function well when accessed from all kinds of devices. Google has also put preference for HTML5 over Flash and the better integration of HTML5 for mobile devices will surely help in the rankings.

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skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

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Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic