Blogs

Why Implement Text Ads in a Blog Layout Other than on the Sidebar

A sidebar is a column that appears to the left or right of a blog post. Blog sidebars are classic web page layout designs. For online marketers, it is often the place to put text ads or Pay-Per-Click (PPC) adverts in a bid to lure visitors to a landing page in response to clicks. Since […]

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Features to Look for While Choosing an SEO Package

There are many digital marketing companies in the market that offer the best SEO packages catered to the specific needs of their clients, which are bundled up with the latest services in the field. Apparently availing any such SEO package, which has all the tools and strategies to boost your website rankings and performance in […]

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A Few Tips on Image Optimization in SEO

Image optimization is one of the best SEO tactics that helps to increase the traffic to a particular website as well as the web page rankings. The power of an image to deliver more ideas about the topic to the clients rather than thousands of words contributes to this. Images are capable of raising the […]

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3 Things to Do Right with Traffic Monetization

Monetizing website traffic has many risks. If done wrong, it can endanger the usability of your site, not to mention its organic search ranking and engagement. You need to keep knowing more about SEO and the changing digital trends, as well as many marketing pitfalls. Below, we have laid out the 3 things you can […]

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Facebook Advertising and Engaging Content

When laying up ads, it is always desirable to get the best results for the least efforts. It is paramount to keep the engagement of the post highly positive so that you can reach the most number of people while widening the range of your audience. Following are some tips on how to make a […]

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5 Things you Should Know about Anchor Texts

Anchor text or link label is defined as “a clickable text in hyperlink” that are mainly used by SEO services providers to generate backlinks to a website. Search engines ideally use the keywords in the anchor texts to determine the ranking the web page will receive by various search engines like Google, Yahoo, Bing, etc. […]

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How Crucial is Google Trends to SEO

It is a widely known and accepted fact that Google has introduced a number of innovative and nifty tools that made the lives of digital marketers and SEO analysts a lot easier. Digital marketing experts often incorporate the use of some of the free tools of Google such as Google Analytics, Google AdWords, and Google […]

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Performing Keyword Research in 2018

The constant developments and innovations in the field of digital technology have brought significant changes to the marketing strategies over the years. One of the prime examples of this is SEO. Google is constantly introducing new tools and rules to make the life of internet users a lot easier. However, the downside is that the […]

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Trends that will Shape Content Marketing in 2018

Content marketing can be referred as a content-based marketing tactic, which is entirely focused on creating visual and textual content and then distributing it through different channels. Even though the major goal of content marketing is conversion, you should note that the content should not seem promotional to the audience. Instead, the content should be […]

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