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How Linking SEO and UX will Generate Positive Results

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Combining SEO And UX

Over the last few years, the way a user searches and finds content on the web has considerably changed. Most users tend to focus more on the design and the interface of the page that helps them to effortlessly navigate the page and find relevant content. Websites that fail at this crucial aspect are often disregarded by users, which in turn lead to low conversion rates. User engagement has become the key and UX plays a dominant role in this very aspect.

As SEO has progressed with newer developments and search engine upgrades, it is now giving priority to UX and user engagement. SEO can help in the rankings and conversion while an intuitively designed UX will help the user get what they want and aid in easy navigation across the web pages. The two approaches, when combined together, can generate results that are more fruitful and make the web more dynamic and helpful for users.

Relation between SEO and UX

The primary focus of UX is to ensure that users can effortlessly navigate through a site and find the relevant content that they are looking for. In this area, SEO can be of crucial help, as it can give insights into how to redesign the site for an overall increase in the user experience. The data gathered from users regarding their behavior and patterns of search can help in designing a website with the best UX.

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Good UX Implementation

Besides, the data gathered from SEO analysis provides information regarding shortcomings in any sections of the webpage, which can be then rectified. What an effective UX does is it creates a seemingly smooth experience for users when accessing a site. A website that has less bounce rate is a sign of good UX implementation, which can help in its rankings by earning a place in the good lists of Google.

UX can ensure a smooth navigation of the site that can aid Google in quickly indexing the content. In addition, it can greatly improve the site speed, readability, and provides a more responsive design that allows the site to rank better in search results. Thus, it has become clear under the current context of search engine preferences that UX and SEO are actually the same sides of a coin.

Having a website with proper SEO and UX can elevate its rankings greatly and serve its purpose well. Implementing a strategy that involves a close linking of both SEO and UX can help redefine the website and make it more productive and successful. Moreover, the shared data gathered from both UX and SEO can aid in identifying any limitations and overcome them to keep the website updated with the trends of the time.

3 Creative Ideas to Rebrand your Blog in 2018

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Redesign The Site

A widely accepted fact (and a harsh reality) is that even the most motivated, targeted, and inspired blogs might get stale or come to a halt after a while. Some bloggers and amateur SEO technicians often get stuck in their routine, which leaves them with less time to boost their blog. On the other hand, several other bloggers run out of ideas within their given niche and fail to produce new, fresh, and interesting content for their audience.

If you are stuck in either of these situations, then you will be scrolling across the web in search of ideas to inject a bit of energy to your blog in hope of attaining better results. However, staring your SEO and other blogging efforts right from the scratch to an existing blog can be quite difficult. So to help you out, below are a few simple yet effective tips that will help you to rebrand your blog in 2018.

A Brand Facelift

It is true that reinventing your brand right from the ground is a pretty difficult task and it can take time. However, giving a brand facelift is something you could always consider. So, make a few changes to your brand identity, as it will help you to bring a new spark to your blog. For instance, consider about rolling a new logo with updated mission statements, goals, etc., to give a vibrant touch to your blog.

Redesign the Site

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Brand New SEO Strategy

Redesigning your website or blog is another excellent idea that will bring a new life to your blog. If you are afraid that redesigning the site will affect the Google rankings of your site, then make a few slight changes such as making the blog mobile friendly, changing the color schemes, etc. Else, get help from SEO professionals to understand what all you can redesign without affecting its current ranking.

Add a New Guest Author

Bloggers who feel that they are running out of ideas should consider adding a new guest blogger. This will help you to add a new perspective and voice to your blog, which will in turn aid in refreshing the blog or website. However, if you are still able to produce quality contents, but feel that your SEO strategy is not that effective, it is best to hire a professional SEO company instead of looking for a guest author.

The Advantages of HTML5 with Respect to SEO

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Enhanced Multimedia Support

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It comes with a set of new features and development that prove to be useful for SEO and user experience as well.

Its growth has led search engines to adopt it as well, and as a result, HTML5 will further influence SEO in the near future. In fact, experts say that its features can radically improve the search results and the overall experience of the using the web. That is why understanding HTML5 and its many new features will be of immense help to digital marketing specialists, and help them in formulating an effective SEO strategy that is in tune with the latest developments.

Enhanced Multimedia Support

With HTML5 comes advanced multimedia support for a variety of content such as video, audio, typography, animations, interactive applications, and drawings. This wide support is offered in HTML5 without the need for additional plugins and enables the browsers to seamlessly play videos. Search engines can index and search HTML5 videos more quickly, thus enabling to play videos fast without a plugin and eliminates buffering in slow connections.

Geolocation Microdata

HTML5 comes with support for geolocation microdata that enables location-based be better indexed. Google now considers geolocation as a crucial metric within its mobile search engine ranking algorithm. The geolocation microdata uses the reviews, ratings, and events to determine and index them. Based on the geolocation, search engines can offer a customized experience to the users regarding queries such as movie sites, sports, online retail stores, etc.

Improved Rich Snippets Support

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Improved Rich Snippets

HTML5 provides improved support for rich snippets that can provide advanced search engine results. It can help offer structured information of the web pages such as the ratings, reviews, price range, and review counts. Search engines now increasingly prefer rich snippets and this improved support will aid in SEO significantly.

Newer Semantics

With HTML5, there is a more refined code base and semantic elements. Using these elements allows the organization of the content in a more structured manner. This can make it easier for search engines to index and search the web pages more efficiently due to the refined code. Moreover, the sites will experience faster loading thus improving the browsing experience and the overall rankings.

Mobile Optimization

Another greatest benefit of HTML5 for SEO is its support for mobile devices. HTML5 allows in creating an improved responsive site that can function well when accessed from all kinds of devices. Google has also put preference for HTML5 over Flash and the better integration of HTML5 for mobile devices will surely help in the rankings.

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

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Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

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Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

Some Important Tips for Optimizing Images on Web Pages

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Optimal File Size

The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information more precisely to the users. With the growing importance of images, it is necessary to formulate the right means of optimizing them for a web page.

Optimizing the images in a site has numerous benefits such as offering an enhanced user experience, faster page loads, and increased ranking both in the normal and image search results. Newer techniques adopted by search engines like visual search uses bots that can track down, identify an image, and relate it to the content. This makes it necessary to include image optimization along with the SEO strategies put forward for a site. The following are some tips to optimize images on web pages.

Abandon Stock Images, Use Original

One reason why a web page looks unappealing and lacks authenticity is due to the use of stock images. These generic stock photos are used by all kinds of websites and does not aid in rankings or making it stand out among other sites. Therefore, it is best to abandon the stock images and go for original, high-quality images. They can better relate to a user and thus influence the ranking. Moreover, they allow conveying the idea in a concise and authentic manner than stock images.

Go for Optimal File Size

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Focus On Alt Text

A key reason for slow page loading is due to the images. Large sized images can reduce the loading speed of a web page thus affecting the user experience, SERPs and image results. By reducing the file sizes of the images, it is possible to use them on a website without any degradation in quality. Imaging tools like Photoshop have a specific ‘Save for Web’ option that lets the user save the image in a format suited for the web.

Focus on Alt Text

Alt text or alternative text brings out the identity of the image when the cursor is placed over it. It can help users know about an image when any issues occur that prevents the image from loading properly. By including the right alt texts, the site can better rank in the search results by linking the keywords with the images.

An important part of image optimization is to add captions to the images. They appear below image and add context to the image that will help search engines understand it better. Moreover, adding a descriptive keyword centric file name to the image is important. This includes changing the file name of the image from the default name given by the camera, thus making it easier for search engines to identify the image.

Google Analytics Releases New Functions Offering User Centric Insights

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User Centric Insights

Businesses are working hard to meet the increasing customer demands and to offer them an experience that is personal and relevant. Most of the online marketers say that understanding the way users engage across various devices and channels is very important to success.

Google Analytics is a tool used by the best SEO providers across the world. Recently, new features have been added to Google Analytics that can help measure customer engagement in a better way. These features are discussed below.

User-Focused Reporting

The latest version of standard reporting will now include Users in place of Sessions. This can reframe the data for focusing on ongoing engagement. This can be especially beneficial at instances where users visit more than one time, when compared to the total number of sessions. Before this update, online marketers and SEO services had to build custom reports to make a good picture about user data.

The latest update can be enabled by selecting Admin, and going to Property Settings in Google Analytics. Turn on the toggle switch to Enable Users in Reporting. This will make the data appear in your report.

Audience Reporting

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User-Focused Reporting

Previously, there was no way to create and publish audiences in Google Analytics. The latest version now offers options to publish Audiences to reports. This feature will allow online marketers to have a cross channel view of the audiences. There are also options to add them as a dimension in segments, custom funnels, and custom reports or as a secondary criteria in reports.

User Explorer

This is a new tool added to Google Analytics and allows marketers to see the lifetime dimensions and metrics at user level. This feature can open up new details to marketers, like the number of transactions and the total time spent on the site. These details can be very much useful to online marketers to devise new marketing strategies.

Conversion Probability

The conversion probability calculation applies information from older transactions to offer the probability of a user will convert into a buyer in the future. Marketers can specify a date range to calculate the Average Conversion Probability based on a dimension.

It is reported that conversion probability is rolling out in beta to all the Google Analytics accounts in the upcoming months. There is also a new Conversion Probability Report showing the probability for all users.

Reasons Why Responsive Web Design is Crucial for SEO

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Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

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Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

Why Use the Best Social Media Optimization Company

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Social Media Optimization

In simple words, Social Media Optimization or SMO can be defined as the process of using various social media platforms to create awareness about your business among social media users. If your business is planning to use social media platforms to attract more potential customers to your website, then the most important thing you should do is to seek the help of a reliable SEO company. The expert SEO technicians will be able to implement an efficient SMO campaign that will help you to boost your products and service.

Several people have a misconception that posting contents and images on the social media pages and requesting users to subscribe or share the posts can bring more traffic to their website. The reality, however, is that social media campaigns do not work without proper targeting, strategy, and implementation, which means that the above-mentioned technique will not help you to earn more revenue. This is where seeking the help of an experienced Social Media Optimization company comes into play.

Professional SEO and SMO services will put into practice the right and most modern techniques to benefit your campaigns. Below are a few more reasons that will explain why it is best to seek the help of a professional social media services provider.

Indirect Search Improvement

If your social media posts are liked, interacted, shared, or if it is featured among the top stories, then it means that the visibility of the post has been increased. This in turn implies that more users will be able to see the products and services that you are selling on social media platforms. Expert SEO companies can easily create fresh and attractive content for social media posts that will capture the interest of your target audience.

Auto Marketing

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Efficient SMO Campaign

Fresh and attractive social media posts regarding the products and services of your business will gradually capture the interest of social media users. When this happens, they will start to check out your products and share them with their friends and other users. This virtual “word of mouth” endorsement by social media users can bring more revenue to your business at a fast pace.

User Community

Experienced SMO services will not only create attractive posts for you, but also engage users through polls, discussions, and through other proven techniques. This will help social media users to share their suggestions and complaints regarding your services, which in turn helps you to know what your target customers want.

Social media platforms are not just for watching cat videos and liking cute baby pictures anymore, because these platforms have evolved into a viable marketing platform for business. So, make use of these platforms to build your brand and lure in more customers to your offerings.

Why you Should Hire SEO Experts Instead of Having an In-House Team

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Large-Scale Businesses

SEO is one of the most critical factors that can help a business to strengthen its online presence. Most of the small-scale and large-scale businesses all over the world incorporate the use of SEO techniques to lure in more customers to their products and services. This is because they are all aware of the fact that a well-implemented SEO strategy can bring immense value to their company and help them to earn more revenue.

However, several companies prefer to manage SEO on their own because they have a misconception that hiring a professional SEO company can be quite expensive. It is significant to note that if your employees lack the knowledge and skill to implement an effective strategy, then there is no point in wasting your resources, as you will not be able to secure a higher rank in the search results.

On the other hand, SEO experts with access to most modern SEO tools and have experience in dealing with different SEO techniques will be able to increase the rank of your website easily. If you are willing to do a little bit of research, you can find SEO experts who offer the best SEO packages to their customers for affordable prices. Below are a few more reasons that will explain why you should hire a professional SEO company instead of managing SEO on your own.

SEO can be Difficult

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Modern SEO Tools

When it comes to SEO, you will need to consider more than a few factors such as content optimization, effective backlinking, user experience, page load speed, and many more. In addition, you will also need to take care of your social media pages and create quality contents at regular intervals. Only an experienced and qualified SEO professional will be able to effusively implement and execute these tasks without fail, which means that it is best to seek the help of SEO experts.

SEO Is an Ever-Changing Landscape

It is crucial to note that the rules and techniques of SEO keep on changing on a regular basis, which implies that the world of SEO is truly dynamic. Therefore, if you are taking care of the SEO strategies of your business on your own, you will need to keep a close eye on the algorithm changes and latest rollouts. An amateur online marketer might not have the adequate expertise, time, and resources to optimize their site, as per the new updates of Google.

Mistakes can be Disastrous

Several amateur SEO analysts often fail to realize the fact that the implementation of wrong techniques or tactics can negatively affect the SEO rankings of their site. SEO experts are aware of these issues, which is why they restrain themselves from the use of these inaccurate SEO tactics. So, if you wish to boost the online presence of your business without any issues, it is best to hire a professional SEO company.

Progressive Web Apps and its Impact on SEO

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Progressive Web Apps

More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted its framework for offering better web experiences to the users. Meanwhile, developers at Google went a step further and created the Progressive Web Apps (PWA).

Progressive Web Apps is essentially a mix of both a website and a mobile app. It offers the user experience of an app on a mobile browser. The mobile web pages will feature the appearance and feel of an app along with its functionality. Besides, it will offer all the features of an app such as push notifications, offline usage, and adding as a shortcut to the devices’ home screen. PWA reflects a new change in the user experience of web pages and thus has immense value in SEO.

Speeds up Indexability

Progressive Web Apps, when integrated into an application, virtually increase the speeds in which they are indexed. From the SEO point of view, quick indexing means that the search engine would rank them better in the search results. This increased user experience meant that it will be indexed by Google much faster.

Enhanced User Engagement

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Enhanced User Engagement

Progressive Web Applications have several benefits over conventional web pages. It works much faster and offers an app like experience to the user thus enhancing their engagement. Faster loading speeds means better performance and conversion rates, which will surely reflect in the search engine rankings. PWA has other features as well that allow push notifications to alert the user quickly with a snapshot or summary of the message. This can considerably enhance the user engagement and promote better user experience.

Promotes Easy Navigation

With Progressive Web Applications enabled on an app, it can decrease the various steps that users need to take for interacting with the contents of the app. With PWA, the download times are reduced largely and does not reroute the user to the Play Store. This makes it much easier for the users to interact with a web page without signing in or involving in any other complicated procedures.