The Advantages of HTML5 with Respect to SEO

SEO Experts Cochin
Enhanced Multimedia Support

HTML5 represents a leap forward in the evolution of the web and its various elements. It is a revision of HTML, the standard language used to code the web pages and its contents. HTML5 is quickly becoming the web standard for the development of site content and several major web browsers adopted it quickly. It comes with a set of new features and development that prove to be useful for SEO and user experience as well.

Its growth has led search engines to adopt it as well, and as a result, HTML5 will further influence SEO in the near future. In fact, experts say that its features can radically improve the search results and the overall experience of the using the web. That is why understanding HTML5 and its many new features will be of immense help to digital marketing specialists, and help them in formulating an effective SEO strategy that is in tune with the latest developments.

Enhanced Multimedia Support

With HTML5 comes advanced multimedia support for a variety of content such as video, audio, typography, animations, interactive applications, and drawings. This wide support is offered in HTML5 without the need for additional plugins and enables the browsers to seamlessly play videos. Search engines can index and search HTML5 videos more quickly, thus enabling to play videos fast without a plugin and eliminates buffering in slow connections.

Geolocation Microdata

HTML5 comes with support for geolocation microdata that enables location-based be better indexed. Google now considers geolocation as a crucial metric within its mobile search engine ranking algorithm. The geolocation microdata uses the reviews, ratings, and events to determine and index them. Based on the geolocation, search engines can offer a customized experience to the users regarding queries such as movie sites, sports, online retail stores, etc.

Improved Rich Snippets Support

Best SEO Packages
Improved Rich Snippets

HTML5 provides improved support for rich snippets that can provide advanced search engine results. It can help offer structured information of the web pages such as the ratings, reviews, price range, and review counts. Search engines now increasingly prefer rich snippets and this improved support will aid in SEO significantly.

Newer Semantics

With HTML5, there is a more refined code base and semantic elements. Using these elements allows the organization of the content in a more structured manner. This can make it easier for search engines to index and search the web pages more efficiently due to the refined code. Moreover, the sites will experience faster loading thus improving the browsing experience and the overall rankings.

Mobile Optimization

Another greatest benefit of HTML5 for SEO is its support for mobile devices. HTML5 allows in creating an improved responsive site that can function well when accessed from all kinds of devices. Google has also put preference for HTML5 over Flash and the better integration of HTML5 for mobile devices will surely help in the rankings.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Conversion Rate Optimization Techniques to Enhance Organic Search Rankings

Best SEO Services India
Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a very important aspect of digital marketing since it facilitates the need of the customers to take action such as in purchasing a product or opting for a service as enlisted on the website. It refers to the process of increasing the rate of conversion among visitors into customers or subscribers. The process involves conducting a detailed study of the user behavior and navigation on a site, their actions, and identifying the factors that prevent the conversion of the visitors from happening.

Conversion Rate Optimization shares a deep relation with SEO, which concerns itself in ranking the site in the top results and improving the visitor traffic. Combining the two can derive the true goal of a website is put forth, which is to convert visitors into customers who take the intended call to action such as a purchase. A balanced approach among both will bring out a comprehensive marketing strategy that can produce fruitful results. The following are some conversion optimization techniques that will definitely help the approach.

Improved Site Architecture

Best_SEO Services India
Improved Site Architecture

A website that provides answers in response to the user queries immediately is preferred in search engine results. The ranking is mostly based on websites that can most efficiently provide an answer to a search query. The organization of the pages is important and it should facilitate easy navigation by the visitors. Implementing properly designed site architecture and including more refined landing pages with a strong call to action would certainly improve the conversion rate.

Focused and Refined Content

The content of a website sure does play an influential role in the conversion rates. A well-focused content consists of all the ranking and conversion factors blended perfectly. The content must simplistic and should provide all the details in one quick reading. Besides, the usage of keywords although a standard SEO practice in ranking must be regulated so as not to suffuse the content with jumbled terms. Refinement and clarity of the content will surely provide for a better conversion optimization.

Use of Apt Images

An image can convey more and make the site more appealing and qualitative than a string of text. Using visuals apt to the content can help the visitors discern the meaning of the text more clearly. Besides, use of quality images will aid in creating a more engaging audience experience that can largely determine the conversion rate. It can reduce the bounce rate and improve the readability that will help in conversion optimization.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Some Important Tips for Optimizing Images on Web Pages

SEO Services Cochin
Optimal File Size

The way information is presented on the web has undergone a rapid transformation over the years. In the earliest days, there was a preference of text over images but the situation today is the other way around. Now, images constitute a major part of a web page and are used alongside text to convey information more precisely to the users. With the growing importance of images, it is necessary to formulate the right means of optimizing them for a web page.

Optimizing the images in a site has numerous benefits such as offering an enhanced user experience, faster page loads, and increased ranking both in the normal and image search results. Newer techniques adopted by search engines like visual search uses bots that can track down, identify an image, and relate it to the content. This makes it necessary to include image optimization along with the SEO strategies put forward for a site. The following are some tips to optimize images on web pages.

Abandon Stock Images, Use Original

One reason why a web page looks unappealing and lacks authenticity is due to the use of stock images. These generic stock photos are used by all kinds of websites and does not aid in rankings or making it stand out among other sites. Therefore, it is best to abandon the stock images and go for original, high-quality images. They can better relate to a user and thus influence the ranking. Moreover, they allow conveying the idea in a concise and authentic manner than stock images.

Go for Optimal File Size

SEO Services Cochin
Focus On Alt Text

A key reason for slow page loading is due to the images. Large sized images can reduce the loading speed of a web page thus affecting the user experience, SERPs and image results. By reducing the file sizes of the images, it is possible to use them on a website without any degradation in quality. Imaging tools like Photoshop have a specific ‘Save for Web’ option that lets the user save the image in a format suited for the web.

Focus on Alt Text

Alt text or alternative text brings out the identity of the image when the cursor is placed over it. It can help users know about an image when any issues occur that prevents the image from loading properly. By including the right alt texts, the site can better rank in the search results by linking the keywords with the images.

An important part of image optimization is to add captions to the images. They appear below image and add context to the image that will help search engines understand it better. Moreover, adding a descriptive keyword centric file name to the image is important. This includes changing the file name of the image from the default name given by the camera, thus making it easier for search engines to identify the image.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Reasons Why Responsive Web Design is Crucial for SEO

Best SEO Services India
Responsive Web Design

Newer trends adopted in the web are pointing at a radically new way that aims at enhancing the user experience. Some of these trends move away from the traditional concepts of web and follows a pattern that attracts users while also offering them more services in a quick and efficient manner. In fact, web pages are adopting new practices dictated by the upgrades of search engines to rank better in the results. Some of them like mobile optimization and faster page speed come only second to the most crucial factor such as a responsive web design.

Adhering to a responsive design is of utmost importance in order to improve the user experience as well as to rank better in the search engine results. In the point of view of SEO, adopting a responsive web design has immense possibilities. In fact, Google recently put forward the criteria that it will favor sites optimized for both mobile and web. This is important since a majority of the users have migrated to smartphones and tablets for accessing the internet. Below are a few reasons why responsive web design is crucial for SEO.

Enhanced Site Usability

Best SEO Packages
Enhanced Site Usability

Easy navigation in a website is crucial for the users to get along the pages and the information posted on it a short amount of time. The time on page is a key indicator used by Google to ascertain the value of a specific query. By adopting a responsive web design, users will find it much easier to navigate and find the specific information they are looking for quickly. This will enhance the user experience and the time on site thus leading to increased conversions.

Faster Page Loading

The loading time of a website is s critical ranking used by prominent search engines like Google. A web page having faster loading speed ranks better in search results and is preferred by users. With a responsive web design, a web page will attain faster loading speeds whether accessed from any platform, desktop or mobile. This can significantly enhance the user experience, thus leading to better rankings in the results.

Reduced Bounce Rate

Google keeps track of user behavior on a site particularly the time that they spent before leaving. A short time can indicate that the user is not satisfied with the information on the site. This can severely hamper the rankings of a site in the result pages. Adapting a responsive design will put emphasis on how the site elements are placed, which is an influential factor in attracting users and making it mobile friendly.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Progressive Web Apps and its Impact on SEO

SEO Services Company India
Progressive Web Apps

More users are increasingly resorting to mobile devices for accessing the web. This has facilitated dramatic changes all over the web for developing mobile-friendly sites. Such rapid changes have lead to Accelerated Mobile Pages (AMP), an open source initiative aimed at a faster mobile web experience. It was successful and many sites have already adopted its framework for offering better web experiences to the users. Meanwhile, developers at Google went a step further and created the Progressive Web Apps (PWA).

Progressive Web Apps is essentially a mix of both a website and a mobile app. It offers the user experience of an app on a mobile browser. The mobile web pages will feature the appearance and feel of an app along with its functionality. Besides, it will offer all the features of an app such as push notifications, offline usage, and adding as a shortcut to the devices’ home screen. PWA reflects a new change in the user experience of web pages and thus has immense value in SEO.

Speeds up Indexability

Progressive Web Apps, when integrated into an application, virtually increase the speeds in which they are indexed. From the SEO point of view, quick indexing means that the search engine would rank them better in the search results. This increased user experience meant that it will be indexed by Google much faster.

Enhanced User Engagement

Best SEO Packages
Enhanced User Engagement

Progressive Web Applications have several benefits over conventional web pages. It works much faster and offers an app like experience to the user thus enhancing their engagement. Faster loading speeds means better performance and conversion rates, which will surely reflect in the search engine rankings. PWA has other features as well that allow push notifications to alert the user quickly with a snapshot or summary of the message. This can considerably enhance the user engagement and promote better user experience.

Promotes Easy Navigation

With Progressive Web Applications enabled on an app, it can decrease the various steps that users need to take for interacting with the contents of the app. With PWA, the download times are reduced largely and does not reroute the user to the Play Store. This makes it much easier for the users to interact with a web page without signing in or involving in any other complicated procedures.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

5 Common Mobile SEO Mistakes that Affect Digital Marketing

SEO Services Cochin
Common Mobile SEO Mistakes

As an overall majority of the users has switched to mobile devices for accessing the web, the demand for optimizing the sites to suit these devices has increased massively. Due to this, webmasters have resorted to a completely new range of techniques in SEO in order to optimize the sites for properly viewing in mobile devices.

Even though mobile SEO has acquired a new facet, it is surprising to see that people often give less attention to this feature. However, the popularity of mobile marketing means that failing to give adequate attention to mobile SEO can lead to disastrous results of low traffic and rankings. That is why you need to understand the importance of mobile content and implement every measure in order to optimize a web page for mobile devices.

It is seen that when focusing on mobile SEO, some people tend to make a few common mistakes that negate the effectiveness of their digital marketing strategies. So to help you out, below are 5 things that you need to avoid to get maximum results from the SEO strategy.

Lack of Responsive Design

Lack of a responsive design is one of the common mistakes in mobile SEO. Responsive design refers to the way that a website is made so that its content appears the same while accessing through any kind of device. Most websites fail to keep this point in mind, and as a result, do not go for a responsive web page layout. However, having a responsive design ensures that a website will run perfectly on any device, enhance user traffic from mobile devices, as well as aid in tracking and reporting the analytics.

Blocking File Indexing

Indexing is one of the most crucial aspects that influence the search experience. So failing to focus on the technical side of mobile SEO can negatively affect the website. One important technical aspect to consider is robots.txt, which instructs the search engine crawlers to properly index the web pages. Although some users switch off this Googlebot from indexing the files in order to optimize the site, the tactic often backfires and leads to a decline in web page rankings.

Slow Loading of Mobile Pages

Users accessing the web from mobile devices give priority to the speed by which a website loads. Therefore, a slow loading page can frustrate the users and thus negatively affect their user experience while also increasing the chance of visitors leaving the page before it is displayed. Search engines like Google also rank such slow loading pages low in the search results.

Absence of Rich Snippets

Best SEO Packages
Lack Of Responsive Design

Another common mistake in mobile SEO is neglecting the importance of rich snippets. Rich snippets feature in the search results and display important information from a website along with its other elements like page title, URL, and Meta description. Including rich snippets will certainly reward the website and can help in better capturing the interests of the users. It is also preferred by Google and integrating them into a website will surely increase the web page rankings and user traffic.

Issues with the Multimedia Content

Another common issue that can interfere with your mobile SEO strategies is the multimedia contents of a web page. Multimedia can surely make a site more engaging; however, you need to ensure that they run without any issues on all the devices. Any glitches or problems can slow down the website and thus affect the user experience. In fact, the growing number of viewers using mobile devices to view multimedia content these days means that such issues should be given the most priority and corrected as soon as possible.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

How RSS Feeds Helps in Formulating an Effective SEO Strategy

SEO Packages India
Digital Marketing Techniques

Increasing the ranking of a website simply means making it more visible in the search engine results page, thereby generating more user traffic. This is one of the fundamental goals of SEO, and it strives to optimize the sites for ranking higher in the result pages of popular search engines like Google. A low ranking can negatively affect the user traffic on to a website that can further have an adverse influence on the business or service. For this very purpose, SEO uses a combination of both tried-and-tested strategies and modern digital marketing techniques.

Most of the new techniques for improving the rankings are developed in accordance with the ongoing trends and updates in search engine algorithms as well as user behavior. Using RSS Feeds is one such way to increase the rankings of a website.

RSS Feeds have become one of the most important tools used in SEO and increasingly used by webmasters to formulate the right strategies for ranking a site. In fact, most of the SEO packages rely on such techniques to clearly rank a website on top and generate more traffic.

What is RSS?

SEO Services Cochin
RSS Feeds And SEO

RSS (Really Simple Syndication or Rich Site Summary) refers to an XML based format intended for the distribution of content. It allows users to get access to all the latest updates on a website without the need to check the site each time. The updated contents are delivered via an RSS Feeds, which is easily accessible and gives all the latest updates. A majority of the websites has the provision for RSS Feeds and subscribing to it will help the users with access to the latest content in a quick amount of time.

RSS Feeds and SEO

The relation between RSS Feeds and SEO is inseparable, that most webmasters have resorted to maintaining them in order to help in the rankings. As search engines mostly prefer updated and original content, RSS Feeds are ideal for increasing the visibility of the site in the search results. Adding the feeds to the websites’ page code will enable the search engines crawlers to evaluate the updated contents and thus help in moving the rankings up.

A regular upkeep of site contents is sought over by search engines, and this helps improve their visibility to rank higher on the result pages. Using RSS Feeds will continually refresh the site with updated contents sourced from within or external sources without the need to manually update each time. Moreover, it is much easier to implement RSS Feeds into a website and therefore is a viable option to better rank a site.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

How Switching to HTTPS will Benefit SEO

Best SEO Services India
HTTPS Switching Benefit

Better security offered by a site will help it to gather more visitors. The security referred to here is HTTPS protocol, which is currently utilized by many websites in the web. HTTPS is an improvement over the plain HTTP protocol and several sites have made the switch citing far more user traffic and trust. Besides, Google has also come up recently proclaiming that switching a website to HTTPS will give it a small increase in the search rankings.

The latest algorithm updates by Google also give much preference to HTTPS sites and this will continue to increase in the future. In light of these findings, it is important to understand about the importance of HTTPS in SEO and its obvious benefits. As the best SEO services India, we care deeply about a secure web and carry out various measures to propagate the importance of switching to HTTPS.

What is HTTPS?

HTTP or Hypertext Transfer Protocol is a system that facilitates the transmission and reception of information over the internet. It is an application layer protocol, which does not give any preference to the how the contents are transferred from one point to the other. HTTPS or Hypertext Transfer Protocol Secure is an advanced version of the system and it offers protection to a site connection by means of authentication and encryption.

HTTPS works alongside the SSL (Secure Sockets Layer) to facilitate data interchange much safer. Usually, an HTTPS website would include the SSL 2048-bit key, that when incorporated into a browser, results in a more secure connection between the server and the browser. In a nutshell, HTTPS will not only offer the best experience to the user but also improved security in the data transfer.

How will HTTPS Benefit SEO?

Best SEO Packages
Better Security For Pages

A growing majority of users tend to avoid unsecured sites in favor of secure ones using HTTPS. This trend is also spearheaded by Google as it had earlier announced its intentions to make the web fully secure by prompting all sites to use HTTPS. In the SEO point of view, this has several advantages such as:

Improved Rankings – Google’s new decision to offer boos in rakings to HTTPS sites will certainly be helpful in SEO. Even though the rankings are on a minor scale, this is expected to increase in the future as a part of building up a highly secured web. HTTPS sites also load much faster than HTTP sites, thereby increasing the rankings.

Added Security – For SEO, the added security provided by HTTPS will benefit the websites by verifying its link with the server it is connected to. It provides strong encryption to all the communications that will offer protection to all the important user information like credit card numbers and browsing history. Besides, a more secure site will draw more visitors.

Referrer Data – Secure referral information is stored when traffic flows into an HTTPS site. In case of an HTTP site, this does not occur, which is yet another great advantage of HTTPS.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

5 Advantages of Integrating SEO and PPC Strategies

SEO Service Kerala
Gather More Analysis Data

Most of the strategies implemented for getting better rankings on search engines are mostly focused on two aspects, SEO and PPC. Many of you, when involved in the process of increasing the visibility and rankings, may have used any of the methods. However, a coordinated strategy combining both PPC and SEO is rare.

Interestingly, you can gain numerous advantages by mixing up both PPC and SEO strategies in your web marketing strategy. As the best SEO services Cochin, we remain committed to ensuring the best approaches for enhancing your business. For this purpose, we use a combination of both SEO and PPC strategies in order to achieve the maximum results for our clients. Check out some of the advantages of integrating SEO and PPC strategies in digital marketing.

Increased Visibility

A combined use of SEO and PPC strategies is a great way to effectively increase the exposure of your site in the search engine results pages (SERPs). It is, however, worthwhile to understand that PPC ads dominate the topmost results in the SERPs. Yet by combining both organic and paid search results, the traffic towards your site will increase rapidly, which will further provide a solid online presence for your site on the web.

Increased Presence in Social Media

There are increased advertisement opportunities currently among the top social networking sites such as Facebook, LinkedIn, etc. These sites can really target ads to the needs of a specific group or individual based on their usage history. You can identify more details about the target audience by using the data obtained from such campaigns. This can help to improve the overall SEO strategy implemented for your site and thus come up with better rankings and visibility.

Gather More Analysis Data

SEO Services Cochin
SEO And PPC Strategies

A combination of both SEO and PPC strategies will procure additional data that you can use to analyze the various parameters of the site better. This will also allow you to find out which of the PPC and organic keywords offers more conversion rate. You can utilize this information to effectively optimize the overall marketing strategy implemented for your site.

Refine Organic Strategy Using PPC Ad Copy

The know-how of the PPC ads that causes the most conversions will provide you with an idea to effectively create the title tags, Meta descriptions, and page content. The results obtained by using PPC ads are quicker than other methods and will give you an idea of which will work and which does not.

Control Negative PR

Oftentimes, your business will come under criticism for something, and during this, it is vital to come up with the right damage control tools. By combining SEO and PPC, you can effectively redirect the conversions for a specific term. This will help in combating any negative reviews or criticism related to your business or brand.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic

Mobile Optimization and its Importance in SEO

SEO Services Cochin
Responsive Web Designs

When we browse certain websites using our mobile devices, we may have noticed that the sites take a longer time to load. Besides, the contents of the page will also remain improperly positioned, and at times, the images will not appear. This is because the website is not optimized for viewing on mobile devices.

Optimizing for mobile devices has become a priority today as most of the users access the web using them. Various studies also claim that mobile devices will be the primary means to access the web in the coming years.

Google has also released reports stating that most of their searches originated from mobile devices when compared to desktops and laptops. In light of this, it is important to reevaluate some of the practices concerning the SEO strategies implemented for your site.

The probability of your site in generating user traffic will significantly increase when you properly optimize your site for mobile devices. As one of the best SEO services Cochin, we give special importance in optimizing websites for mobile devices.

What is Mobile Optimization?

Mobile optimization simply refers to the process of designing and developing a site, so that it is adaptable for viewing on any kind of mobile device. The screen sizes of mobile devices differ from that of a conventional desktop or laptop. Hence, the browsing experience using a desktop computer and a mobile device will vary.

Due to this, certain processes are required for a site to make them flexible for viewing on devices. The process of mobile optimization focuses on some of the key aspects such as the site structure, page speed, site design, etc. This ensures that the site is designed for use in any kind of mobile devices.

Optimizing your Site for Mobile

Best SEO Packages
Concise Meta Titles

There are some key things that you should consider when optimizing your site for mobile devices.

  • Page Speed – The page speed is crucial for mobile users than those using a desktop. Besides optimizing images, you can also try to reduce the code and redirects, and make use of the browser caching.
  • Responsive Web Designs – When a responsive site design is implemented, it uses a CSS3 to display the site for both mobile and desktop. The CSS rearranges the page layout according to the width of the screen.
  • Optimizing Titles and Meta Descriptions – Browsing through a mobile device means less screen space, which makes using concise Meta titles and descriptions mandatory. This will aid in engaging the user more with the results and access the sites accordingly.

Why is it Important

Mobile optimization has many benefits such as generation of more traffic into a site and increased rankings. The increase of mobile devices in accessing the web has prompted brands and businesses to focus more on creating mobile-optimized websites. Moreover, Google’s crawlers better rank the sites that are optimized for mobile. This can positively influence the visibility of your website and serve the conversion goals.

skDiscourses
skDiscourses is a technology enthusiast overwhelmed by the possibilities of the web. Likes to share about the recent developments in internet technology and writes authoritatively on the topic